Archive for the ‘England’ tag

2018 FIFA World Cup: Five Players to Watch

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Weekly Insights from MKTG CANADA…

 

As the 2018 World Cup in Russia approaches and the games begin June 14th, anticipation with fans and marketers is building. Many big-name players in FIFA are ambassadors for some of the most notable brands in the world, such as Cristiano Ronaldo for Nike, Herbalife and Tag Heuer and Neymar for Red Bull, Gillette and Panasonic. These players are over saturated with current sponsors which creates barriers for new brands to partner with them due to high clutter, high cost and category exclusivity. This leads sponsors to determine who the most marketable up and coming players are in the league. To help determine this, we sat down with Artsy Biba, one of our in-house soccer specialists, to create a list of five players marketers should have on their radar at this year’s 2018 FIFA World Cup.

Click HERE for List of the five to watch!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 26th, 2018 at 11:02 am

Merry Happy Christmas from MKTG LDN

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MKTGers, it’s holiday season at last, and for those of us in the UK office, that means terrific confusion on holiday traditions and vocabulary. To help alleviate the anxiety, below is glossary of holiday terms in common use over here in the British Isles. Brilliant.

1. Christmas “Sweater” vs Christmas “Jumper“: They both look equally tacky at Christmas parties, they’re just called something different on opposite sides of the pond. Likewise, you can jump in a jumper as easily as you can sweat in a sweater. Again, brilliant.jumper

2. Cheers: While Americans serve eggnog, an odd concoction of milk, sugar, eggs and brandy, during the holidays, the Brits have their own weird festive drink: the Wassail (from the phrase meaning “good health” in Old English), which consists of hot mulled cider or wine.  The common denominator in all of this is, of course…booze. Cheers indeed.

3. Christmas Crackers: We implore you, please do not eat a Christmas cracker, even if it does kind of look like a wrapped candy. A Christmas cracker is actually a gift tube that hold treats, bad jokes and paper crowns. The highly competitive moment when all family members converge to pull apart their crackers with a pop is the stuff of family legend across Britain. Word of advice, though: don’t try opening one on an airplane. Trust me on this point.

Children-pulling-a-Christ-007     4. The Royal Christmas Message: Every Christmas Day at 3pm, the Queen addresses all of the UK to personally wish everyone a happy and healthy New Year. And to you, your majesty!

     5. Black Friday vs Boxing Day: The biggest shopping day of the year has different names on either side of the pond. In the US  it’s called Black Friday and happens the day after Thanksgiving. The British call their day Boxing Day, but it happens the day after Christmas and isn’t nearly as scary.

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