Archive for the ‘Europe’ tag

Dentsu Aegis Network Sport & Entertainment win at the European Sponsorship Association Excellence Awards!!

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Dentsu Aegis Network Sport & Entertainment won two prestigious European Sponsorship Association (ESA) Excellence Awards on Thursday 11 February, 2016 at the annual European Sponsorship Association awards ceremony, held at the Café de Paris in London. The Awards celebrate successful sponsorship campaigns in all sectors – sport, culture, entertainment, media, community and corporate responsibility.

Their long standing work with British Gas’ ‘Sponsorship of British Swimming’ was awarded the coveted title of ‘Sport Sponsorship of the Year’. British Gas’ ‘Sponsorship of British Swimming’ was duly recognised for a fantastic sponsorship that has spaned six years since 2009. Along the journey British Gas helped over 100,000 children to swim, provided 1.5 million free swims and supported elite athletes on the world stage.

DAN swim

Dentsu Aegis Network also added to this sporting success with a ground-breaking win in the music space which shows the true breadth of DAN’s offering in Sport & Entertainment.

Working in partnership with The Story Lab UK, their work for Microsoft Lumia was awarded the top prize in the ‘Multi National’ category following a comprehensive judging process that evaluated sponsorship campaign entries from across Europe.

Their work for Microsoft was focused on driving the perception of Lumia being seen as a creative brand to a cultural relevant audience across six key European markets.

Clean Bandit, a band on the rise and with global appeal, were looking for help on their next music video. They spotted a perfect opportunity to build the phone and all its capabilities into their creative process. The music video went on to be Clean Bandit’s most successful launch to date and it can be viewed here! Skip to end to see their three part ‘making of’ documentary showing how we made it all happen.

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David Peters, Managing Director Dentsu Aegis Network Sport & Entertainment UK said of the wins: ‘An ESA Excellence Award represents the industry ‘gold standard’ and it is a fantastic recognition of the best-in-class sponsorship campaigns that we deliver for our clients across Sport & Entertainment’.

Again, congratulations to our sister agency DAN S&E in London!!

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Written by The Wolf
The Wolf

February 29th, 2016 at 11:08 am

Keep Sailing With Johnnie Walker

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JW

After completing successful tours in Asia and Europe, the John Walker & Sons Voyager tour embarked on its third leg heading to the Caribbean. MKTG INC was brought on to make sure this tour was just as successful as the previous two.

Diageo was on a hunt to find a brand new yacht suitable for the tour.  Our very own Matt Manning, Derek Cummings and John Demas led the search and ultimately went the secret agent route and chose the Regina, which was prominently featured in the recent James Bond film “Skyfall” (as seen in this entire clip http://bit.ly/1f66sjN).

While John was busy beautifully redesigning the yacht, Derek worked on coordinating a routing schedule and managing port logistics at each tour stop with help from industry experts Brazil Yacht Services.

I was lucky enough to be on-board and truly live the Voyager experience for over 2 months. I made some lifelong friends, saw some amazing places (Antigua, Trinidad, Aruba, Puerto Rico, Dominican Republic, Colombia) and worked with some wonderful people along the way. Not to mention I completely dodged a little thing called the Polar Vortex.

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Living the Voyager experience meant not taking any short cuts. Sailing from port-to-port may have been the most unique thing about the entire tour for me. There were a few times where being out on the deck on the open seas meant complete relaxation and escape from every other human being on the planet. Miles and miles of blue water is all I’d see. No cell phone, no internet, no distractions. On the other hand our trips (ranged from 16hrs to 60hrs) were mostly filled with high waves, deep boat rolls and some pretty intense boat movement (getting tossed out of bed or soaked on the deck became pretty common place). I don’t think I’ll be quitting my day job for a life at sea any time soon.

Full event production mode started the moment we docked. We activated 2-4 event days in each market with about 3 events each day. Daily challenges, issues and changes in addition to the slew of people who would constantly come by the boat for tours kept things really interesting along the way. Escaping the madness was a tad bit difficult considering we were living at the venue, but thankfully everything worked itself out leaving guests with unforgettable experiences ranging from rough wave sailing trips to black tie dinners to high energy dance parties on-board.

For more John Walker & Sons Voyager Photos: http://jwsvoyager.com/gallery/
Trinidad Event Video: http://vimeo.com/88886683
Aruba Event Video: http://vimeo.com/87215386
Dominican Republic Event Video: http://vimeo.com/89409955
Colombia Video: http://vimeo.com/90054934

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Written by Admin
Admin

April 30th, 2014 at 3:31 pm

No Friendlies. Just Football (and Guinness Black Lager!).

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Guinness Black Lager Photo Credit: Marc Serota

If you felt there was more football on TV this summer than normal (the European kind, not the ‘Merica kind) and that some of your favorite sports stadiums were housing teams with names that didn’t sound like they were in the NFC or AFC, you certainly were onto something. This summer kicked off the first ever Guinness International Champions Cup; an 8-team tournament pitting some of the world’s best and most prestigious football clubs against each other in a series of elimination matches. The tournament began July 31st at AT&T Park in San Francisco and traversed the U.S. for over a week, ending with the finals at Sun Life Stadium in Miami on August 7th.

As the title sponsor, Guinness had the opportunity to sample Guinness Black Lager at all the tournament locations. MKTG INC set up stations in each stadium’s highest traffic areas, sampling Guinness Black Lager and giving away ICC commemorative cups to hordes of fans (21 and over). With sampling teams that topped 30 in some cities, Guinness Black Lager made quite the splash, leaving consumers pleasantly surprised by the rich and satisfying taste from the lager’s roasted barley. Fans were also surrounded by concession stands selling Guinness Black Lager, most of which reported record sales on game day.

The tournament concluded with Real Madrid topping Chelsea 3-1 in a thrilling final featuring two goals by none other than Cristiano Ronaldo, earning him Man of the Tournament honors. Over 20,000 consumers sampled Guinness Black Lager across seven days, marking an immense step for Guinness Black Lager and for football fans throughout the U.S. Some might even say it was a GOOOOOOAAALLL!

Written by: Charlie DeCrescenzo

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