Archive for the ‘event marketer’ tag

MKTG Named to IT LIST once again!

with one comment

We are thrilled to be included on Event Marketer Magazine’s Annual “IT LIST” of the top agencies in the US. Many thanks to the team at EM for your hard work on pulling this together and kudos to our MKTG family for all of your hard work and dedication to each other, our clients and partners and your commitment to being the best of the best! Check it out here.

 

Background from the editors of Event Marketer:

With hundreds of applications, it was no easy task to select the agencies featured in this year’s 15th annual It List.

As we pored over the applications, we were struck by a number of facts. First, our industry is growing, as evidenced by the increases in head count, office spaces and new business wins mentioned in so many applications. Then, there is the inordinate amount of time and resources devoted to staying on top of trends as agencies invest in new technologies and equipment, especially digital interactives. And of course, there are the people themselves, those tireless engines who know no bounds when it comes to creativity, strategy and know-how in order to deliver top-notch experiences for some of the most demanding clients ever. The work this year was outstanding.

It’s why our editorial team read, analyzed and scored each and every entry on a number of stringent criteria. Our top consideration: the percentage of agency work devoted exclusively to events. In an era of explosive growth, we recognized that there are a lot of shops out there with a sudden “expertise” in experiential, and so we were dead serious about checking their bonafides.

Then, we looked at the quality of the work, the creativity, the agency’s industry reputation and, of course, how well each agency had backed up its claims. It was as exciting to read updates on the veterans as it was to comb through the capabilities of the new kids on the block. And we weighed each in equal measure.

The one thing all of the agencies that made our list have in common? They are never satisfied with the status quo. They push toward goals they never thought achievable, burning the midnight oil to get every detail right. They’re the ones brands rely on to deliver unforgettable b-to-c and b-to-b experiences that forge lasting connections with consumers, colleagues and stakeholders. They’ve earned their place on our 15th annual It List and we take our hats off to each and every one of them.

Congratulations, and a job well done.

 

 

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

September 6th, 2017 at 11:40 am

MKTG Takes Home Ex Award with Gatorade

with one comment


MKTG takes home Ex Award with Gatorade at Event Marketer’s 2017 Ex Awards – “the world’s largest recognition program for experiential marketing”

Last night at the Ex Awards, held annually as the “Golden Globes of the Experiential Marketing Business”,  at Chicago’s McCormick Place, MKTG and our partner Gatorade took home the award for “Best Consumer Environment” for our GATORADE FUEL LAB experience. 

Gatorade Fuel Lab was an integrated solution, employing technology aimed at simplifying the consumer experience, while elevating Gatorade’s latest innovations. The Fuel Lab consumer journey was a seamless process from start to finish, designed in an innovative, sleek manner that would resonate with both audience groups and achieve our goals.

Pre-event, our mobile-first registration experience served as an efficient method to collect user info, with unified opt-in collection. While attendees waited to enter the experience, they received the opportunity to engage with custom virtual reality experiences. Attendees were led into our introduction video chamber, in which the scientific foundation, athlete insights and the future innovations were showcased.

Next, was the Hydration Customization Chamber, where they were greeted by a personalized touchscreen and guided through a customization process to design their Gatorade bottle. After watching the second video, the Future of Fuel, in which Gatorade’s beta innovations and personalization plans are described, attendees were led to the Locker Room of the Future. Here they saw examples of the Gx system and engaged with our live version of a locker room of the future. After their personal locker lit up, attendees found their customized bottle and Gatorade pack. Kind of awesome, if we must say so ourselves!

And hats off to our partners who helped bring the Fuel Lab to life: FH, VML, Lapine and Paragon Marketing Group!

 

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

May 4th, 2017 at 1:13 pm

MKTG Takes Home Some Hardware at Event Marketer’s Experience Design & Technology Awards

with 2 comments

gatorade

MKTG won top honors at the 2016 EventTech/Event Marketer Experience Design & Technology Awards in Las Vegas. The ceremony is the world’s largest and only recognition program honoring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Amid 1,000+ of the industry’s top event marketers, MKTG was in full force to accept their big wins, including:

Best Consumer Environment
Gold Winner
MKTG
Campaign: Gatorade Fuel Lab
Client: PepsiCo

Best Permanent or Pop-Up Retail Experience
Bronze Winner
MKTG
Campaign: The Levi’s Lot
Client: Levi’s

Huge shout outs to our awesome client partners Gatorade and Levis for whom we brought to life the touring Gatorade Fuel Lab & The Levi’s Lot at Super Bowl 50. Much gratitude. 

img_5032

–Contributed by MKTG Global Communications team

 

Share Button

IBM LIVE-WIRES ITS TONY AWARDS SPONSORSHIP WATCH PARTY

with one comment

 

 

 

IBM-Watch-Party_featured-1280x880

FROM EVENT MARKETER MAGAZINE:

Posted on by Kait Shea

IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a caricature of each respective attendee.

IBM’s history of sponsoring the Tonys dates back several years, but it wasn’t until recently that the brand shone a spotlight on the long-standing partnership. In 2015, using proprietary social listening techniques, IBM identified a desire among Broadway fans for a place to watch and discuss the Tony Awards. In response, the brand hosted its first-ever influencer Watch Party in partnership with the Broadway League and the Tony Awards, helping to unite the physical and digital Broadway community.

In 2016, IBM upped the ante, offering expanded engagements and extending the conversation before, during and after the event. The brand not only hoped to drive more tune-in and excitement around theater, but also aimed to reach a younger and more diverse demographic than it typically attracts.

To deliver on its goals, IBM rented out a penthouse in Manhattan’s Hell’s Kitchen neighborhood, offering attendees an upscale, immersive environment featuring touchpoints that highlighted how technology could enhance the Tony Awards viewing experience. The evening’s fare, for example, was served on platters built from iPads displaying the Tony Awards website, offering influencers the second screen experience they often crave. The iPads additionally allowed guests to experiment with BlueMix, IBM’s hybrid cloud development platform, by using the tool to determine which Broadway star’s social profile most closely matched their own.

Read more about Team Epic, an MKTG Agency’s great work for IBM here

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

August 3rd, 2016 at 12:43 pm

The Rise of Experiential Marketing

with one comment

Screen Shot 2016-05-16 at 12.44.55 PM

 

As Adam Harter, Vice President of Consumer Engagement at Pepsi, delivered his keynote presentation, it was clear that Experiential Marketing has made significant advances in the minds – and budgets – of leading brands.

Harter presented five distinct campaigns at this year’s Experiential Marketing Summit in Denver (including MKTG’s very own F!ZZ campaign.) He highlighted the effectiveness of experiential marketing in achieving the marketer’s ultimate goal: to have people joyously engaging with their brand, becoming active advocates and leaving with a deep emotional connection.

In the last few years we’ve noticed how experiential marketing was moving up the strategic marketing continuum, from an add-on tactic to a core component of the strategic marketing mix. This year’s EMS suggests that many brands are in fact moving experiential to the core of their overall marketing strategy, essentially re-architecting the traditional IMC model with consumer experience at the center.

 

“Everything is an event. Everything done well is an experience.” – Chobani CMO Peter McGuinness

 

Article written by Paul Fitzpatrick, Vice President, Business Development at MKTG

Share Button

MKTG Named by Event Marketer to annual IT LIST

with one comment

Itlist

 

We’re thrilled to share that once again, MKTG has landed a coveted spot on Event Marketer’s It List of the top 100 event agencies! In the words of Event Marketer:

The MKTG network of 7,000 brand ambassadors provides a structure designed for scale. The upgrade by parent Dentsu Aegis to a global agency brand provides first-ever global reach across 22 offices in 14 countries. And the absorption of Team Epic (originally formed via the merger of Velocity and Vivid Marketing) provides some extra boom-boom here in the states. Had some big action at Super Bowl 50.

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

April 26th, 2016 at 5:20 pm

Event Marketer Follows AT&T U-verse at Austin City Limits

without comments

ATTACL

As the title sponsor of this year’s Austin City Limits (ACL) Music Festival, AT&T U-verse created the ultimate ACL experience for festival goers while promoting its GigaPower Internet and TV service.

Check out Event Marketer’s full recap of the event here.

Courtesy of Team Epic

 

Share Button

Written by Theo Berenson
Theo Berenson

December 1st, 2015 at 2:13 pm

MKTG Named to Event Marketer’s It List

with one comment

NEW_itlist2015_1-300x298

We’re proud to announce that MKTG INC made Event Marketer’s It List of the top 100 event agencies! In the words of Event Marketer:

This year, the Top 100 event agencies collectively represent the best of what this industry has become. The conceptual work is stellar. The strategic expertise is bar none. The digital savvy is exceptional. It’s our strongest list to date, and, just as rigorous and thorough as it was the year we started it—this It List is your bankable guide to the veteran shops and rookie agencies that are leading event marketing today. Of course, making the final picks for each year’s list is no easy task. And this year we had more agencies apply than ever before. Inevitably, a few that once made the list will find that as their businesses have evolved, so too has our need to shine a spotlight on just those shops that are delivering the most experiential expertise.

It’s the most competitive agency community in the industry’s history to be sure. But it’s also one of the most exciting times for brand marketers, who have access to more talent, experience and specializations than ever. We congratulate all of the agencies selected for this year’s It List, and present to you the Top 100 Event Agencies of 2015.

Check out the full MKTG INC write-up here.

Share Button

MKTG INC Named One of the Best Places to Work in Events

with one comment

Screen Shot 2015-04-03 at 10.16.53 AMWe are so thrilled to share that MKTG INC has been named as a Best Place to work in Events by Event Marketer Magazine and Quantum Workplace.

All confidential employee surveys were scored and audited by Quantum Workplace as a third-party administrator. The companies that made this inaugural list represent the best corporate environments, the best employee support activities, the best peer-to-peer collaboration—quite simply… the best places to work. And we are one of them!

A few things our employees had to say about us that we are proud to share:

“MKTG has taken the time to train and teach me all the necessary skills to not only complete my job but succeed in my career.”

“I’ve never worked at a company like MKTG before. The friendships that I’ve established with the people I work with, within my team and outside of it, are truly once in a lifetime.”

“Everyone who works at MKTG is dedicated to producing top quality work, but they also know how to celebrate their accomplishments after the work day is done. The work culture is filled with people who are warm, friendly, and dedicated to making the office special. The consistent emphasis on a positive work environment is something that many people don’t have the opportunity to experience on a day to day basis. I truly enjoy waking up and coming to work at a place that feels like a home.”

“I only recently started my career with MKTG Inc, and my short time here has already proven to be such a positive corporate cultural shock from any workplace I’ve previously known. MKTG has been such a breath of fresh air where I feel as though my efforts are both genuinely appreciated and recognized. I no longer feel like simply a cog in the machine, but actually as though my personality can be embraced at work.”

“You spend so much of your time at work that it becomes part of your identity, and it’s truly such a shame when it’s not something one can be proud of. I’m already so proud to say that I’m part of the MKTG team and only look forward to what the future has to hold for me as a contributing member.”

“In the past year the most important part of my professional development is my leaders ability to actively reach out to me and help myself to new heights. My leaders have do so by helping week by week at becoming a better professional at communicating with others.”

We are so thrilled with this honor and will continue to be committed to providing the absolute best and most supportive…and most fun work environment in the industry.

Go Team MKTG!

 

 

Share Button

New Faces: COO Peter Office

with one comment

FullSizeRender[2]For this month’s Guest Column, we sat down with Peter Office, who has joined MKTG INC as Chief Operating Officer. A 25-year industry veteran, Peter shares his thoughts on experiential marketing, MKTG and the best advice he’s ever received.

Welcome to MKTG INC! Tell us a little about yourself.
I’ve been in the experiential marketing industry for a long time, watching the industry go from unsophisticated one-off programs to fully integrated experiences. I started my career in brand management at Pepsi and then moved into the experiential space working for several agencies… from producing B2B meetings to building and managing hospitality villages at Super Bowls, PGA Championships, Ryder Cups and U.S. Open events. I moved to the B2C side by producing marketing and entertainment tours, pop-up retail, location-based experiences and promotional events around the world.

I spent 10 years at Momentum leading the Live Events teams and had a stint as Chief People Officer. Most recently, I have been consulting for a variety of marketing agencies.

What will your role be here at MKTG INC?
As Chief Operations Officer, I will be working with all departments to figure out methods to streamline operations and become more efficient so our teams can spend more time focusing on providing great marketing solutions for our clients while improving margins.

As an industry veteran, how would you say MKTG stands out in the marketplace?
MKTG has the nimble approach of a small boutique with the resources of a large agency. The size of the agency makes it feel personal. The energy and enthusiasm of so many smart people working together is a great environment.

What’s the best advice you’ve ever received?
Two pieces of advice stand out: (1) “Make every decision as if you owned the business.” If you think like an owner, you are always working to do the right thing. (2) “Always hire people smarter than you are.” Smart people make you and the company better – never be scared to have them around.

MKTG was recently acquired by Dentsu Aegis. What does this mean for MKTG staff and clients?
Being part of a global agency provides opportunity. Opportunity for us to provide smarter integrated solutions for our clients. And personal opportunity for individuals to learn new disciplines and to develop new expertise.

What are your predictions for the event marketing industry in 2015?
A continued blurring of the lines between social and experiential. The creation of content for social amplification will require live experience as more people look for authenticity. The importance of the human connection will continue to grow as consumers tire of the always-connected world. The tangible experience our industry provides will be welcome as people want to touch, taste and feel brands. Live interaction will be appreciated as a “tech timeout.”

Technology will continue to play a greater role in events but content and the experience will be personalized. Personalization, tailored conversations and immersive experiences will make each interaction unique.

Experiential marketing will continue to evolve from tactical/executional projects to larger strategic platforms. We will continue to see greater integration and closer working relationships with other marketing disciplines as experiential provides the platform for sponsorships, PR and digital.

What publications/websites do you find most relevant to your career?

I start the day with the NY Times and then run through a variety of news, blogs and RSS feeds (Trend Hunter, Springwise, PSFK, Mashable, Seth Goodin, HBR.org, Wired and others) using the Feedly reader. I keep up with the industry news reading Crains, Advertising Age, MediaPost, Adweek and Event Marketer. LinkedIn is my go-to site for gathering intelligence about people and companies and finding networking contacts.

What are your favorite apps?
I use many apps regularly but a few daily use apps include: Keeper, Evernote, ScannerPro, IFly Pro, HopStop, Uber, The Weather Channel, Urbanspoon and BizXpense Trkr.

As a frequent flyer, what are three things you always pack?

A water bottle, granola bars and a phone charger.

Share Button