Archive for the ‘event marketer’ tag

Event Marketing Summit 2018 Takeaways

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The 2018 Experiential Marketing Summit (EMS) took place at the San Francisco Marriott Marquis from May 14-16, providing a unique opportunity – especially for our West Coast MKTG’ers – to attend and learn in their own “backyard”.  It was also a great time to network and reconnect with industry friends, colleagues, and current and potential clients and vendor partners.

Joined by over 1,500 marketers from 32 countries around the world, emerging trends were predicted and dissected, and best practice case studies shared (including participation by some existing MKTG clients such as Amazon, Facebook, and Toyota).  While the buzz from past years focused on the Internet of Things and big data, STRATEGY emerged as the top common theme amongst all of this year’s panels and sessions.

Below we share a summary of the top experiential trends to watch out for in 2018 and beyond.

Macro trends:

-Mixed reality: Use of geo location + _________ [fill in the blank]

-Personalized everything!

-Shoppable everything with same day fulfillment

-Social by design: you must amplify for the brand

-Data drives strategy

Micro trends with some great experiential examples:

-User triggered content and experiences. Examples: Beck’speriment and Beck’s Conductive ink posters.

-The resurgence of cause marketing for all (not just millennials). State Farm and The Marketing Arm not only won the 2018 Best Cause/Community Program at this year’s Ex Awards, but also took home the prize for Grand Ex Award with their Neighborhood of Good campaign. CSR focused initiatives are a win-win!

-Earned experiences: Quid pro quo: Data collection,  social sharing, any behavioral action needed to participate in the experience. Kit Kat staring contest.

-Tradable experiences: Crowdsourcing with a twist. Examples include donating your breakfast in exchange for early admission to general session and this 2017 Ex award winner Take 5 Swap Exchange

-Windows and vending. Tribeca Film Festival ReActor 

-Adaptable engagements. Uber and Visa Ride and Dine mobile tour and KLM care tags

-The maker movement: Letting people create things. Netflix Make It Socks More projects here!

-Surface design: Heineken

-Festivalization: Peer-to-peer dialogs, less content and more networking.

-Hi production, short run of show: WestJet Vegas Surprise. It takes a village!

-Super buzzers: Exclusive tiny events. Taco Bell test kitchen w/ OpenTable.

-BtoB to C: Less content, more choice. Excursions. More peer-to-peer interaction. Keynotes at 8 p.m. not 8 a.m.

 

And that’s a wrap. EMS 2019 will be held in Las Vegas from May 14-16 at Caesars Palace.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 5th, 2018 at 3:58 pm

MKTG Named to IT LIST once again!

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We are thrilled to be included on Event Marketer Magazine’s Annual “IT LIST” of the top agencies in the US. Many thanks to the team at EM for your hard work on pulling this together and kudos to our MKTG family for all of your hard work and dedication to each other, our clients and partners and your commitment to being the best of the best! Check it out here.

 

Background from the editors of Event Marketer:

With hundreds of applications, it was no easy task to select the agencies featured in this year’s 15th annual It List.

As we pored over the applications, we were struck by a number of facts. First, our industry is growing, as evidenced by the increases in head count, office spaces and new business wins mentioned in so many applications. Then, there is the inordinate amount of time and resources devoted to staying on top of trends as agencies invest in new technologies and equipment, especially digital interactives. And of course, there are the people themselves, those tireless engines who know no bounds when it comes to creativity, strategy and know-how in order to deliver top-notch experiences for some of the most demanding clients ever. The work this year was outstanding.

It’s why our editorial team read, analyzed and scored each and every entry on a number of stringent criteria. Our top consideration: the percentage of agency work devoted exclusively to events. In an era of explosive growth, we recognized that there are a lot of shops out there with a sudden “expertise” in experiential, and so we were dead serious about checking their bonafides.

Then, we looked at the quality of the work, the creativity, the agency’s industry reputation and, of course, how well each agency had backed up its claims. It was as exciting to read updates on the veterans as it was to comb through the capabilities of the new kids on the block. And we weighed each in equal measure.

The one thing all of the agencies that made our list have in common? They are never satisfied with the status quo. They push toward goals they never thought achievable, burning the midnight oil to get every detail right. They’re the ones brands rely on to deliver unforgettable b-to-c and b-to-b experiences that forge lasting connections with consumers, colleagues and stakeholders. They’ve earned their place on our 15th annual It List and we take our hats off to each and every one of them.

Congratulations, and a job well done.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 6th, 2017 at 11:40 am

MKTG Takes Home Ex Award with Gatorade

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MKTG takes home Ex Award with Gatorade at Event Marketer’s 2017 Ex Awards – “the world’s largest recognition program for experiential marketing”

Last night at the Ex Awards, held annually as the “Golden Globes of the Experiential Marketing Business”,  at Chicago’s McCormick Place, MKTG and our partner Gatorade took home the award for “Best Consumer Environment” for our GATORADE FUEL LAB experience. 

Gatorade Fuel Lab was an integrated solution, employing technology aimed at simplifying the consumer experience, while elevating Gatorade’s latest innovations. The Fuel Lab consumer journey was a seamless process from start to finish, designed in an innovative, sleek manner that would resonate with both audience groups and achieve our goals.

Pre-event, our mobile-first registration experience served as an efficient method to collect user info, with unified opt-in collection. While attendees waited to enter the experience, they received the opportunity to engage with custom virtual reality experiences. Attendees were led into our introduction video chamber, in which the scientific foundation, athlete insights and the future innovations were showcased.

Next, was the Hydration Customization Chamber, where they were greeted by a personalized touchscreen and guided through a customization process to design their Gatorade bottle. After watching the second video, the Future of Fuel, in which Gatorade’s beta innovations and personalization plans are described, attendees were led to the Locker Room of the Future. Here they saw examples of the Gx system and engaged with our live version of a locker room of the future. After their personal locker lit up, attendees found their customized bottle and Gatorade pack. Kind of awesome, if we must say so ourselves!

And hats off to our partners who helped bring the Fuel Lab to life: FH, VML, Lapine and Paragon Marketing Group!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

May 4th, 2017 at 1:13 pm

MKTG Takes Home Some Hardware at Event Marketer’s Experience Design & Technology Awards

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gatorade

MKTG won top honors at the 2016 EventTech/Event Marketer Experience Design & Technology Awards in Las Vegas. The ceremony is the world’s largest and only recognition program honoring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Amid 1,000+ of the industry’s top event marketers, MKTG was in full force to accept their big wins, including:

Best Consumer Environment
Gold Winner
MKTG
Campaign: Gatorade Fuel Lab
Client: PepsiCo

Best Permanent or Pop-Up Retail Experience
Bronze Winner
MKTG
Campaign: The Levi’s Lot
Client: Levi’s

Huge shout outs to our awesome client partners Gatorade and Levis for whom we brought to life the touring Gatorade Fuel Lab & The Levi’s Lot at Super Bowl 50. Much gratitude. 

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–Contributed by MKTG Global Communications team

 

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IBM LIVE-WIRES ITS TONY AWARDS SPONSORSHIP WATCH PARTY

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FROM EVENT MARKETER MAGAZINE:

Posted on by Kait Shea

IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a caricature of each respective attendee.

IBM’s history of sponsoring the Tonys dates back several years, but it wasn’t until recently that the brand shone a spotlight on the long-standing partnership. In 2015, using proprietary social listening techniques, IBM identified a desire among Broadway fans for a place to watch and discuss the Tony Awards. In response, the brand hosted its first-ever influencer Watch Party in partnership with the Broadway League and the Tony Awards, helping to unite the physical and digital Broadway community.

In 2016, IBM upped the ante, offering expanded engagements and extending the conversation before, during and after the event. The brand not only hoped to drive more tune-in and excitement around theater, but also aimed to reach a younger and more diverse demographic than it typically attracts.

To deliver on its goals, IBM rented out a penthouse in Manhattan’s Hell’s Kitchen neighborhood, offering attendees an upscale, immersive environment featuring touchpoints that highlighted how technology could enhance the Tony Awards viewing experience. The evening’s fare, for example, was served on platters built from iPads displaying the Tony Awards website, offering influencers the second screen experience they often crave. The iPads additionally allowed guests to experiment with BlueMix, IBM’s hybrid cloud development platform, by using the tool to determine which Broadway star’s social profile most closely matched their own.

Read more about Team Epic, an MKTG Agency’s great work for IBM here

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Written by Stephanie Rudnick
Stephanie Rudnick

August 3rd, 2016 at 12:43 pm

The Rise of Experiential Marketing

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Screen Shot 2016-05-16 at 12.44.55 PM

 

As Adam Harter, Vice President of Consumer Engagement at Pepsi, delivered his keynote presentation, it was clear that Experiential Marketing has made significant advances in the minds – and budgets – of leading brands.

Harter presented five distinct campaigns at this year’s Experiential Marketing Summit in Denver (including MKTG’s very own F!ZZ campaign.) He highlighted the effectiveness of experiential marketing in achieving the marketer’s ultimate goal: to have people joyously engaging with their brand, becoming active advocates and leaving with a deep emotional connection.

In the last few years we’ve noticed how experiential marketing was moving up the strategic marketing continuum, from an add-on tactic to a core component of the strategic marketing mix. This year’s EMS suggests that many brands are in fact moving experiential to the core of their overall marketing strategy, essentially re-architecting the traditional IMC model with consumer experience at the center.

 

“Everything is an event. Everything done well is an experience.” – Chobani CMO Peter McGuinness

 

Article written by Paul Fitzpatrick, Vice President, Business Development at MKTG

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MKTG Named by Event Marketer to annual IT LIST

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Itlist

 

We’re thrilled to share that once again, MKTG has landed a coveted spot on Event Marketer’s It List of the top 100 event agencies! In the words of Event Marketer:

The MKTG network of 7,000 brand ambassadors provides a structure designed for scale. The upgrade by parent Dentsu Aegis to a global agency brand provides first-ever global reach across 22 offices in 14 countries. And the absorption of Team Epic (originally formed via the merger of Velocity and Vivid Marketing) provides some extra boom-boom here in the states. Had some big action at Super Bowl 50.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 26th, 2016 at 5:20 pm

Event Marketer Follows AT&T U-verse at Austin City Limits

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ATTACL

As the title sponsor of this year’s Austin City Limits (ACL) Music Festival, AT&T U-verse created the ultimate ACL experience for festival goers while promoting its GigaPower Internet and TV service.

Check out Event Marketer’s full recap of the event here.

Courtesy of Team Epic

 

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Written by Theo Berenson
Theo Berenson

December 1st, 2015 at 2:13 pm

MKTG Named to Event Marketer’s It List

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NEW_itlist2015_1-300x298

We’re proud to announce that MKTG INC made Event Marketer’s It List of the top 100 event agencies! In the words of Event Marketer:

This year, the Top 100 event agencies collectively represent the best of what this industry has become. The conceptual work is stellar. The strategic expertise is bar none. The digital savvy is exceptional. It’s our strongest list to date, and, just as rigorous and thorough as it was the year we started it—this It List is your bankable guide to the veteran shops and rookie agencies that are leading event marketing today. Of course, making the final picks for each year’s list is no easy task. And this year we had more agencies apply than ever before. Inevitably, a few that once made the list will find that as their businesses have evolved, so too has our need to shine a spotlight on just those shops that are delivering the most experiential expertise.

It’s the most competitive agency community in the industry’s history to be sure. But it’s also one of the most exciting times for brand marketers, who have access to more talent, experience and specializations than ever. We congratulate all of the agencies selected for this year’s It List, and present to you the Top 100 Event Agencies of 2015.

Check out the full MKTG INC write-up here.

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MKTG INC Named One of the Best Places to Work in Events

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Screen Shot 2015-04-03 at 10.16.53 AMWe are so thrilled to share that MKTG INC has been named as a Best Place to work in Events by Event Marketer Magazine and Quantum Workplace.

All confidential employee surveys were scored and audited by Quantum Workplace as a third-party administrator. The companies that made this inaugural list represent the best corporate environments, the best employee support activities, the best peer-to-peer collaboration—quite simply… the best places to work. And we are one of them!

A few things our employees had to say about us that we are proud to share:

“MKTG has taken the time to train and teach me all the necessary skills to not only complete my job but succeed in my career.”

“I’ve never worked at a company like MKTG before. The friendships that I’ve established with the people I work with, within my team and outside of it, are truly once in a lifetime.”

“Everyone who works at MKTG is dedicated to producing top quality work, but they also know how to celebrate their accomplishments after the work day is done. The work culture is filled with people who are warm, friendly, and dedicated to making the office special. The consistent emphasis on a positive work environment is something that many people don’t have the opportunity to experience on a day to day basis. I truly enjoy waking up and coming to work at a place that feels like a home.”

“I only recently started my career with MKTG Inc, and my short time here has already proven to be such a positive corporate cultural shock from any workplace I’ve previously known. MKTG has been such a breath of fresh air where I feel as though my efforts are both genuinely appreciated and recognized. I no longer feel like simply a cog in the machine, but actually as though my personality can be embraced at work.”

“You spend so much of your time at work that it becomes part of your identity, and it’s truly such a shame when it’s not something one can be proud of. I’m already so proud to say that I’m part of the MKTG team and only look forward to what the future has to hold for me as a contributing member.”

“In the past year the most important part of my professional development is my leaders ability to actively reach out to me and help myself to new heights. My leaders have do so by helping week by week at becoming a better professional at communicating with others.”

We are so thrilled with this honor and will continue to be committed to providing the absolute best and most supportive…and most fun work environment in the industry.

Go Team MKTG!

 

 

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