Archive for the ‘Event’ tag

JW Marriott Los Cabos Envisions the Infinite

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JW Marriott’s newest property, in Los Cabos, Mexico, got a warm welcome last week with a launch event that took guests on a once-in-a-lifetime journey — a vision journey.

Set alongside the five-star resort’s multiple infinity pools, the grand opening celebration showcased the property’s breathtaking ocean views, among the minimal and modernist lines of award-winning architect Jim Olson’s designs. The event explored the ancient tribal traditions of Baja Sur by guiding guests through the three stages of the tribal ceremony known as the vision journey. At each stage, guests were immersed in a culinary, cultural or well-being tradition of the region.

The two-day grand opening of the property began with an oceanfront welcome cocktail reception set under the stars, featuring an unforgettable menu from acclaimed chef Thierry Blouet that included locally inspired options such as grilled octopus, specialty mezcal cocktails, and edible flowerpots evocative of local plants.

The launch event also offered guests a curated selection of daytime activities highlighting the property’s culinary, cultural and well-being offerings, from cooking demonstrations to mezcal-and-chocolate tastings to guided art tours to treatment’s at JWMLC’s own Jasha Spa.

As the sun set over the Sea of Cortez, JW Marriott Los Cabos’s Envision the Infinite gala launched with the sounding of four traditional shamanic shellhorns. Guests were then guided through the three stages of the traditional vision quest, each one set at a different part of the property and highlighting its own tribal tradition.

In shamanic tradition, the first stage of the vision journey, known as The Hunter, makes use of a power plant of sacred significance. Guests at the JW Marriott Los Cabos launch event began their journey with a lively, family-style banquet feast that highlighted the culinary specialties of the property and featured the pitaya, an indigenous fruit that was celebrated annually by the ancient tribes of Baja Sur.

In the second stage of the shamanic journey, known as The Warrior, journeyers explore their vision through an act of creativity. Guests at the JW Marriott Los Cabos gala were invited to observe as an artist, inspired by the ancient cave art of the region, explore his own vision using water as his canvas.

The final stage of the journey, known as The Sage, is achieved via a ritual known as temazcal. JWMLC guests completed their own shamanic journeys with a climactic, electronic smoke show featuring a neon temazcal dome, sand-dune light projections, custom cocktails containing regional herbs, and a performance by headlining musical act Betty Who.

Truly a one-of-a-kind experience for a truly one-of-a-kind property.

 

Written by: Mike Del Monaco & Michelle Heller

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Written by Paige McConney
Paige McConney

January 28th, 2016 at 11:59 am

‘Power’ Party: Terrence J. Honors Lala Anthony at Zacapa’s NYC Rooftop Soiree

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Culture | By on August 28, 2015 @ 11:52 am

Event kicks off new series of intimate dinner parties toasting top NYC media and entertainment figures, in partnership with TheWrap, produced by MKTG for Diageo’s Zacapa Rum

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E! host Terrence Jenkins raises a Zacapa Rum toast to guest of honor Lala Anthony, as Diageo’s Keenan Towns looks on, at the first Zacapa Room and TheWrap dinner party in NYC on Thursday night, August 27. (credit: Shannon Sturgis)

It’s not always lonely at the top.

E! News host Terrence J gathered 30 intimates on an NYC rooftop overlooking the Empire State Building for a special evening honoring former MTV VMA Lala Anthony on Thursday night. Anthony, star of 50 Cent’s Starz series “Power,” wrapped filming on Season 2 of the show two weeks ago.

For Lala and Terrence, the two have a long history together. In addition to co-starring in the “Think Like a Man” franchise and both gaining fame as hosts of live daily pop culture shows (Terrence on BET’s “106th and Park”, Lala as an MTV VJ on “TRL” and “Direct Effect”), Mrs. Carmelo Anthony would have you believe their bond goes back to the womb.

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The ZaCoco cocktail started off the weekend early. (Shannon Sturgis)

– Source: The Wrap

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 3rd, 2015 at 9:26 am

MKTG Named to Event Marketer’s It List

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We’re proud to announce that MKTG INC made Event Marketer’s It List of the top 100 event agencies! In the words of Event Marketer:

This year, the Top 100 event agencies collectively represent the best of what this industry has become. The conceptual work is stellar. The strategic expertise is bar none. The digital savvy is exceptional. It’s our strongest list to date, and, just as rigorous and thorough as it was the year we started it—this It List is your bankable guide to the veteran shops and rookie agencies that are leading event marketing today. Of course, making the final picks for each year’s list is no easy task. And this year we had more agencies apply than ever before. Inevitably, a few that once made the list will find that as their businesses have evolved, so too has our need to shine a spotlight on just those shops that are delivering the most experiential expertise.

It’s the most competitive agency community in the industry’s history to be sure. But it’s also one of the most exciting times for brand marketers, who have access to more talent, experience and specializations than ever. We congratulate all of the agencies selected for this year’s It List, and present to you the Top 100 Event Agencies of 2015.

Check out the full MKTG INC write-up here.

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