Archive for the ‘Events’ tag

MKTG Takes Home Ex Award with Gatorade

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MKTG takes home Ex Award with Gatorade at Event Marketer’s 2017 Ex Awards – “the world’s largest recognition program for experiential marketing”

Last night at the Ex Awards, held annually as the “Golden Globes of the Experiential Marketing Business”,  at Chicago’s McCormick Place, MKTG and our partner Gatorade took home the award for “Best Consumer Environment” for our GATORADE FUEL LAB experience. 

Gatorade Fuel Lab was an integrated solution, employing technology aimed at simplifying the consumer experience, while elevating Gatorade’s latest innovations. The Fuel Lab consumer journey was a seamless process from start to finish, designed in an innovative, sleek manner that would resonate with both audience groups and achieve our goals.

Pre-event, our mobile-first registration experience served as an efficient method to collect user info, with unified opt-in collection. While attendees waited to enter the experience, they received the opportunity to engage with custom virtual reality experiences. Attendees were led into our introduction video chamber, in which the scientific foundation, athlete insights and the future innovations were showcased.

Next, was the Hydration Customization Chamber, where they were greeted by a personalized touchscreen and guided through a customization process to design their Gatorade bottle. After watching the second video, the Future of Fuel, in which Gatorade’s beta innovations and personalization plans are described, attendees were led to the Locker Room of the Future. Here they saw examples of the Gx system and engaged with our live version of a locker room of the future. After their personal locker lit up, attendees found their customized bottle and Gatorade pack. Kind of awesome, if we must say so ourselves!

And hats off to our partners who helped bring the Fuel Lab to life: FH, VML, Lapine and Paragon Marketing Group!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

May 4th, 2017 at 1:13 pm

Sean O’Brien to Lead MKTG Asia Pacific in New Role

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CAMPAIGN ASIA: DAN changes APAC leadership at Carat Sean O’Brien switches to Posterscope and MKTG, with Kevin Walsh replacing him at Carat.

Dentsu Aegis Network today announced that Sean O’Brien, CEO of Carat Asia-Pacific, will become CEO of the network’s experiential marketing unit MKTG and out-of-home specialist agency Posterscope in APAC. His position at Carat will be taken over by Kevin Walsh, previously managing director Carat APAC.

O’Brien spent six years as Carat CEO, in which time he tripled the size of the business. He has twice won Campaign Asia-Pacific’s Agency Head of the Year. In his new roles, he will oversee Posterscope’s digitisation across the region and the launch of “Liveposter”, the firm’s dynamic digital out-of-home asset that allows clients to change their OOH messaging throughout the day.

For MKTG, O’Brien is responsible for boosting its presence across APAC, with a particular focus on growth in China, followed by Japan and Korea. O’Brien said it has been “a privilege” to work as Carat CEO and that the business “is in great hands with Kevin”.

“MKTG and Posterscope are focused on how we communicate with people outside the home,” he told Campaign Asia-Pacific. “Liveposter gives us a competitive advantage in the space. For MKTG, APAC is the fastest growing opportunity around the world. We want to increase our ownership of assets in sport, music and entertainment, and develop our experiential work.”

Walsh has more than 20 years’ industry experience, having previously been with iProspect before moving to Carat as chief digital officer for APAC. He was promoted to managing director last year. “I’m picking up the reins at a very good time,” he told Campaign Asia-Pacific.

“Under Sean, Carat has seen tremendous growth and momentum, and there’s nothing like growth and momentum to attract new business and the very best talent.” Walsh added that as Carat CEO, he will continue using data to drive more value for clients from media, creating engaging content, and developing the agency’s e-commerce capabilities.

Nick Waters, DAN APAC CEO, said: “Sean will now focus on the development of two agencies with outstanding growth opportunities in Asia Pacific – MKTG and Posterscope. Kevin’s promotion represents the smooth execution of the Carat leadership succession plan.” Source: Campaign Asia-Pacific

Read more at: http://www.campaignasia.com/article/dan-changes-apac-leadership-at-carat/435271

SOURCE: Campaign Asia

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Super Bowl 50: We’ve got you covered

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FB SB Countdown Template

We are so thrillSB Host Committeeed and proud to have been representing the San Francisco Bay Area Super Bowl 50 Host Committee for the last 16 months, including developing and running THIS AWESOME TOUR. It has been such an exciting road and we can hardly contain ourselves that The Big Game less than 20 days away. And, the major fan activations kick off on January 30th across the Bay Area, just 12 days from now!

MKTG and Team Epic have got you covered, as we are helping some of SB50’s biggest partners activate fan experiences like you’ve never seen before. From events at the NFL Experience at the Moscone Center, to Super Bowl City along Market Street, and beyond, follow us on our social feeds (and our hashtag #MKTGEpic) listed below. We’ll not only help you prepare for your visit to The Bay Area, but keep you posted in real time thanks to our on-the-ground team who will be in the thick of it all. The countdown continues and WE ARE READY!

Twitter: @mktg_inc and @anepiccompany

Instagram: @mktg_inc and @anepiccompany

Hashtag: #MKTGEpic

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

January 19th, 2016 at 12:54 am

Event Marketer Follows AT&T U-verse at Austin City Limits

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ATTACL

As the title sponsor of this year’s Austin City Limits (ACL) Music Festival, AT&T U-verse created the ultimate ACL experience for festival goers while promoting its GigaPower Internet and TV service.

Check out Event Marketer’s full recap of the event here.

Courtesy of Team Epic

 

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Written by Theo Berenson
Theo Berenson

December 1st, 2015 at 2:13 pm

What’s In Your Wallet, Kerry?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Kerry Lange, VP, Strategy & Operations in MKTG INC’s San Francisco office.

Kerry knows how to connect people, ideas, strategies and the dots.
I am the epitome of a connector – Malcolm Gladwell could have written about me in The Tipping Point. If you need a job, have a job, or have any kind of need whatsoever, I can probably connect you to someone who can help.

I’m also one of those weird people who can instantly envision what an event or experience is going to look like, and can drill down to the nuts and bolts of how it’s all going to come to life. Guess that’s why I do Strategy and Operations.

From locally sourced bourbon brine to nationally recognized above-the-line, Kerry knows quite a bit about a lot of things. She can throw down on beacon technology while heating it up over bacon mixology. She can quote Blondie lyrics while spouting urban farm statistics.
Yes, this is dorky, but I actually read the dictionary and encyclopedia (as books!) in elementary school. I love to get into analytical discussions about whatever my current obsessions are – right now it’s cutting edge technology for events, the local and artisanal food movement, and always, music. Thankfully I live in San Francisco, which is a rich resource for all three. And I do a mean Blondie at karaoke!

Basically she IS ambient context identification, in human form. We definitely advise opting in.
I love the idea of getting the information I want, when I need it, in exactly the right context. iBeacons can be such a cool way to create a deeper connection and interactive experience, making you feel like you have the world right in your hand. Imagine attending Jazzfest, and while you’re walking around you get a notification that your favorite jambalaya stand is only 50 feet away, and that the blues musician you want to see starts in 15 minutes – makes it so much easier to plan the perfect day and not miss out on the things you love. I expect to see a lot more brands and events opting in to this awesome technology.

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MKTG INC Named One of the Best Places to Work in Events

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Screen Shot 2015-04-03 at 10.16.53 AMWe are so thrilled to share that MKTG INC has been named as a Best Place to work in Events by Event Marketer Magazine and Quantum Workplace.

All confidential employee surveys were scored and audited by Quantum Workplace as a third-party administrator. The companies that made this inaugural list represent the best corporate environments, the best employee support activities, the best peer-to-peer collaboration—quite simply… the best places to work. And we are one of them!

A few things our employees had to say about us that we are proud to share:

“MKTG has taken the time to train and teach me all the necessary skills to not only complete my job but succeed in my career.”

“I’ve never worked at a company like MKTG before. The friendships that I’ve established with the people I work with, within my team and outside of it, are truly once in a lifetime.”

“Everyone who works at MKTG is dedicated to producing top quality work, but they also know how to celebrate their accomplishments after the work day is done. The work culture is filled with people who are warm, friendly, and dedicated to making the office special. The consistent emphasis on a positive work environment is something that many people don’t have the opportunity to experience on a day to day basis. I truly enjoy waking up and coming to work at a place that feels like a home.”

“I only recently started my career with MKTG Inc, and my short time here has already proven to be such a positive corporate cultural shock from any workplace I’ve previously known. MKTG has been such a breath of fresh air where I feel as though my efforts are both genuinely appreciated and recognized. I no longer feel like simply a cog in the machine, but actually as though my personality can be embraced at work.”

“You spend so much of your time at work that it becomes part of your identity, and it’s truly such a shame when it’s not something one can be proud of. I’m already so proud to say that I’m part of the MKTG team and only look forward to what the future has to hold for me as a contributing member.”

“In the past year the most important part of my professional development is my leaders ability to actively reach out to me and help myself to new heights. My leaders have do so by helping week by week at becoming a better professional at communicating with others.”

We are so thrilled with this honor and will continue to be committed to providing the absolute best and most supportive…and most fun work environment in the industry.

Go Team MKTG!

 

 

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Using RFID to Improve the Customer Experience

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Photo courtesy of Tomorrowland.com

Today, RFID technology is so much more than an IPass or a race-timer. The technology has changed the way big corporations such as Wal-Mart handle their supply chain management, the way retail stores prevent shoplifting, and the way experiential marketers make use of their spaces. Here are a few ways events are utilizing RFID technology to improve experiences:

Tomorrowland Music Festival:
This Belgium music festival took to the wristband trend over the traditional admission ticket. When guests received their wristbands in the mail they could register their band to connect with their Facebook page. During the course of the two-weekend event, if any two guests pressed the button on their wristband at the same time while they were close to one another, the other person’s Facebook info would be shared via email. Every day that the guest attended the festival, they received an email of all the people they met that day.

Photo courtesy of TasteofToronto.com

Photo courtesy of TasteofToronto.com

Taste of Toronto:
The Taste of Toronto used RFID a little differently than just an admission ticket. They said goodbye to the dated ticket method for paying for food and drinks and instead provided each attendee with an RFID card. The guests could load money on the card and use it to pay for all food and drinks at the event. At the end of the day, if there was money left over on the card it was donated to Second Harvest Food Rescue.

C2MTL:
C2MTL, the Commerce and Creativity conference in Montreal, used UHF tags (similar to RFID but functions from as far away as 30 feet) to help staff the event. The tags were on each badge of the guests and the chandeliers were UHF-enabled to receive information from the guests’ badges. Producers knew when people entered the building and passed security successfully, and they also knew when to add extra staff to popular food stations.

Bonnaroo Music & Arts Festival:
Bonnaroo draws thousands of guests to Tennessee each June. Guests registered their RFID wristbands online before attending the event, and in Bonnaroo’s partnering with Microsoft, linked them with a Microsoft OneDrive account. Every time the guest visited a photobooth or viewed a performance, they could scan their RFID band and have photos sent and saved to their account.

Checkout more smart uses of RFID in the BizBash article “6 Events Using R.F.I.D. Technology to Improve the Guest Experience.”

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FORTUNE FAVORS GUINNESS

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Fortune also favors the bold.  As the ancient Latin proverb goes, the  Goddess of Luck, Fortuna, favors those who consummately undertake course of action and risks.  We like risks at MKTG INC. We also really like Guinness.

Guinness, robust with roasted flavors of chocolate and coffee,  has been audacious enough to infiltrate sports bar environments of late, challenging consumers to go Head-to-Head in pouring the Perfect Pint.  Boom! Karate chop! Take that Bud and Miller!

And to the victor go the spoils. Guinness invited only the best and boldest to their Grand Finale event to tenaciously pour for a trip to Las Vegas in celebration of Super Bowl XLV. While there was one ultimate Perfect Pint Winner in the NE Region, it is rumored there will be another Guinness Head-to-Head competition between Jerome Bettis and the individual with the most outrageously, bold moment.  Want in? Keep a lookout for MKTG INC in a sports bar near you.

In fact, it’s 5pm on Friday – we’re going to practice.

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