Archive for the ‘Executives’ tag

Beyond Sport United 2015 Kicks Off from the Prudential Center

with one comment

beyondsport

MKTG INC is proud to be an official partner and supporter of the Beyond Sport United 2015 conference.

This morning on the floor of the Prudential Center, 500 sports and philanthropy executives gathered for Beyond Sport United 2015. Supported by MKTG INC and backed by US Major Leagues MLB, MLS, NBA, NFL, NHL and WNBA, the summit brings together the most powerful sport-led, social innovators and global leaders to discuss how sports teams and leagues can drive positive social change both locally and globally.

Follow along on Twitter by searching for #BeyondTheAthlete and follow @beyondsport

Share Button

MKTG at the SportsBusiness Journal Roundtable

with one comment

sports_business_dailyEFF3419D761F4813A0894C420DD429DD.ashx Photo by: Nancy Pierce

—Matt Manning

Below is the result of a roundtable I participated in on June 21st from the mothership of all things #sportsbiz: The SportsBusiness Journal HQ in Charlotte, North Carolina. SBJ Editor-in-Chief Abe Madkour moderated a 90-minute discussion with seven marketers from across the US to discuss trends in event and experiential marketing, how social and digital have changed their approach, and the mistakes they still see brands and sports properties making. Below is the result of our talk. Hope you gain some insights!

Agency executives on the front lines debate how brands should take risk, create and capitalize on content, and why millennials “value experience more than they do a possession.”

With millennials top of mind among brands and sports properties, agencies are being tasked to create innovative strategies to reach this finicky demo through event and experiential marketing. That, combined with changing technology, has created challenges and opportunities for agencies that can get the formula right.

Read the full article here.

Share Button