Archive for the ‘Experience’ tag

A Celebration of Sport

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MAKE THE RULESPhoto Credit: Rob Lotzko

On Saturday, June 23rd over 2,000 people came over to Pier 46 on the WSH to join NIKE in a Celebration of Sport. The day marked the 40th Anniversary of Title IX (the legislation that gave equal rights for women and mens sports teams), which called for a celebration across the country by female athletes everywhere. In New York, our day’s activities were comprised of workouts with top trainers including yoga with Traci Copeland, boxing with Teresa Scott, NIKE+ Drill Pack with Phaidra Knight and NIKE+ Drill Pack with Lacey Stone featuring Holly Rilinger and Chelsey Pagana.
Three WNBA players stopped by to talk to the crowd of huge fans about Title IX and how it effected their lives both growing up and today. Attendees also got the chance to trial the newest NIKE+ Training shoes which aren’t even released in stores yet by testing their skills in the NIKE+ Gaming Station. T-shirts were given to all participants and the day concluded with a special musical performance by K.Flay, a one-woman whirlwind musical act.
All in all, it was a great occasion celebrated, quite fittingly, with a great celebration.

On Saturday, June 23rd, over 2,000 people came over to Pier 46 on NYC’s West Side Highway to join NIKE in a Celebration of Sport. The day marked the 40th Anniversary of Title IX (the legislation that gave equal rights for women and mens sports teams), which called for a celebration across the country by female athletes everywhere. The day’s activities consisted of workouts with top trainers including yoga with Traci Copeland, boxing with Teresa Scott, NIKE+ Drill Pack with Phaidra Knight and NIKE+ Drill Pack with Lacey Stone featuring Holly Rilinger and Chelsey Pagana.

Three WNBA players stopped by to talk to the crowd of huge fans about Title IX and how it effected their lives both growing up and today. Attendees also got the chance to trial the newest NIKE+ Training shoes, which aren’t even released in stores yet, by testing their skills in the NIKE+ Gaming Station. T-shirts were given to all participants and the day concluded with a special musical performance by K.Flay, a one-woman whirlwind musical act.

All in all, it was a great occasion celebrated, quite fittingly, with a great celebration.

Written by: Jennifer Blank, MKTG INC

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Written by Admin
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June 27th, 2012 at 2:41 pm

5 Simple and Successful Retail Strategies

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Nike Bowery StadiumPhoto credit: dmnews.com

Brands, listen up! Are you trying to figure out how to maximize consumer retail experiences? Look no further–MKTG INC’s Charlie Horsey gives five “Sweet Summer Retail Strategies” in Direct Marketing News’ Direct by Design Blog that will ensure the success of your retail (and summer vacation, too!).

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Written by Stephanie Rudnick
Stephanie Rudnick

June 18th, 2012 at 1:56 pm

NIKE Football + USC’s Camp Kiffin

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Camp KiffinPhoto Credit: On Site Retail

The first three days of Nike Football + USC’s Camp Kiffin proved a great success. The Kicking Camp, OL/DL Camp and Skills Camp brought in numerous young athletes over the weekend – all looking to leave their mark amongst the impressive roster of USC Coaches .  The Athlete Village included a digital photo booth, product trialing, retail and  DJ booth. Athletes and parents were very excited to see Nike retail onsite and with product at such a good price point, retail became the highlight of the weekend.

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June 13th, 2012 at 9:34 pm

MKTG @ E3

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E3Photo Credit: nintendolife.com

June means many things to many people; end of the school year and beginning of summer freedom, less work and more vacation, longer days and warmer nights.  But when it comes to gamers, June only means one thing… E3.

From June 5th – June 7th, downtown Los Angeles transformed into a gaming mecca where industry insiders and professionals went to experience the future of interactive entertainment.  A reported 45,700 attendees made it out to the convention this year in search of the next big thing, and you bet MKTG INC was there to check it out.

Gaming giants Nintendo, Microsoft and Sony each made some big announcements during their pre-convention conference.  Nintendo followed up on their 2011 E3 announcement of Wii U, the successor console to the hugely popular Wii that incorporates a touch pad controller.  The conference unveiled a 23 title software line-up and visits from top video game publishers and developers.  A separate online conference was held to discuss the latest and greatest in store for the Nintendo 3DS platform coming this year including New Super Mario Bros. 2Scribblenauts Unlimited, and the highly anticipated Luigi’s Mansion: Dark Moon.

Everyone expected Microsoft to unleash updates around Halo, their biggest and most successful franchise, but the big shock came when they announced the next big thing on the XBOX horizon…SmartGlass.  SmartGlass will essentially be a collection of apps that can be added to PCs, tablets and smart phones, enabling these devices to be used as a second screen and controller for the XBOX 360.  Additional updates surrounding Kinect and other gaming entertainment features on the XBOX 360 were also revealed during the conference.

Sony had a strong focus on software with the announcement of Beyond: Two Souls, The Last of Us, and Wonderbook: Book of Spells (a Harry Potter inspired game that turns the Move controller into a magic wand).  Far Cry 3, God of War: Ascension, and Assassin’s Creed III were also among the top titles featured in the press conference.  The PS Vita was highlighted by the announcement of plans to make use of its front and back touch screens with the PlayStation 3 console.

Once the clock hit noon on Tuesday, the show floor was flooded with people eager to experience the hardware and software firsthand.  Game developers Ubisoft, Electronic Arts and Activision showcased large booths with stunning game trailers and what seemed like endless lines test their new products.  One of the most anticipated software titles of the conference was Watch Dogs, which allowed appointment-only demos of the game in a private room.

Celebs like Danica Patrick and Snoop Dogg were among convention attendees as they promoted new software titles and strolled the convention floor in search of their next favorite game.  There was even an area dedicated to the video game history showcasing the evolution of gaming (Atari anyone?).

Overall it was a successful year at the Electronic Entertainment Expo even though mobile gaming was less prevalent on the show floor as some would hope.  Needless to say, we’ll be back again next year!

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June 11th, 2012 at 9:18 pm

A new way to meet people (minus the awkwardness)

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GrouperPhoto Credit: joingrouper.com

It’s no wonder why people are so reluctant to find true love through online dating websites like match.com and eHarmony; they ask too many questions, take hours to complete, and only give you the chance to interact with one person at a time.

The online dating game is now changing thanks to sites like Grouper and Circl.es where hopeful romantics are matched based on their Facebook profiles and then set-up on a group date along with their pals (genius, right?).  A close friend of mine recently gave Grouper a whirl and while there are a lot of good things she had to say, some of the situations can be… uncomfortable.  Here’s her take:

The Good: Since you are with a group, there’s a lot less pressure for being locked in a conversation with one person the entire time. That being said, the date is much more relaxed and a lot less serious (hello moral support!), so even if the connection isn’t there, you can still have a fun night out with your friends.

The Bad: Since there are 3 guys and 3 girls, there’s a good chance that you and your friend(s) take a liking to the same person.  In this case, just hope no beer muscles or cat claws come out in a fit a jealousy.

Overall, the good outweighs the bad in this situation, so if you are “single and ready to mingle,” definitely give this new way of dating a shot–no pressure!  After all, there are always more fish in the sea…

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Written by Stephanie Rudnick
Stephanie Rudnick

June 8th, 2012 at 7:56 pm

From Sea to Shining LEDs

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bay_bridge_villareal_hires-300-660x371Photo Credit: Wired.com

San Francisco recently celebrated the 75th anniversary of the Golden Gate Bridge. While the 20 minute fireworks display awed thousands who watched, the show was too quick to leave a lasting impression.

If it is up to Leo Villareal, an artist known for his light installations and displays at Burning Man, the Golden Gate’s counterpart, the Bay Bridge, might see something more permanent in the form of programmable LED lights. Inspired by water, traffic, and local weather patterns, the LED lights will cover the bridge’s wires, but be invisible to drivers on the bridge.

And while you might imagine that a light installation of this size would need a large server room to operate, the whole light installation would be controlled by a computer the size of a Mac Mini!

The project is still looking to raise $1.8 million in funding and has setup a Causes page for donations. Find out more about the project at BayLights.org and a recent article in Wired.

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June 5th, 2012 at 5:51 pm

MKTG INC in Event Marketer

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KB_BUZZ0515_nike_440x300Photo Credit: eventmarketer.com

A football game in the middle of Times Square?  You betcha!  On April 27, NIKE’s Broadway Bowl created major buzz as viewers experienced a five-on-five flag football game in the busiest, most vibrant area in New York City.  With big players such as Mark Sanchez of the NY Jets (pun intended!) on the field, it’s no wonder Event Marketer deemed the NFL celebration as the featured Draft Choice.  To find out who won and got to take home very first Broadway Bowl trophy, check out the full article here.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 29th, 2012 at 4:32 pm