Archive for the ‘Experiences’ tag

MKTG Named to IT LIST once again!

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We are thrilled to be included on Event Marketer Magazine’s Annual “IT LIST” of the top agencies in the US. Many thanks to the team at EM for your hard work on pulling this together and kudos to our MKTG family for all of your hard work and dedication to each other, our clients and partners and your commitment to being the best of the best! Check it out here.

 

Background from the editors of Event Marketer:

With hundreds of applications, it was no easy task to select the agencies featured in this year’s 15th annual It List.

As we pored over the applications, we were struck by a number of facts. First, our industry is growing, as evidenced by the increases in head count, office spaces and new business wins mentioned in so many applications. Then, there is the inordinate amount of time and resources devoted to staying on top of trends as agencies invest in new technologies and equipment, especially digital interactives. And of course, there are the people themselves, those tireless engines who know no bounds when it comes to creativity, strategy and know-how in order to deliver top-notch experiences for some of the most demanding clients ever. The work this year was outstanding.

It’s why our editorial team read, analyzed and scored each and every entry on a number of stringent criteria. Our top consideration: the percentage of agency work devoted exclusively to events. In an era of explosive growth, we recognized that there are a lot of shops out there with a sudden “expertise” in experiential, and so we were dead serious about checking their bonafides.

Then, we looked at the quality of the work, the creativity, the agency’s industry reputation and, of course, how well each agency had backed up its claims. It was as exciting to read updates on the veterans as it was to comb through the capabilities of the new kids on the block. And we weighed each in equal measure.

The one thing all of the agencies that made our list have in common? They are never satisfied with the status quo. They push toward goals they never thought achievable, burning the midnight oil to get every detail right. They’re the ones brands rely on to deliver unforgettable b-to-c and b-to-b experiences that forge lasting connections with consumers, colleagues and stakeholders. They’ve earned their place on our 15th annual It List and we take our hats off to each and every one of them.

Congratulations, and a job well done.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 6th, 2017 at 11:40 am

Introducing the 2015 MKTG Rewards Winners

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The MKTG Rewards program is designed for employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid International or Domestic Experience- revealed at this week’s ceremony! In addition, our CEO Charlie Horsey recognizes the work of additional team members through the CEO’s Choice Awards. Check out some stories from past winners and their amazing experiences!

2015’s grand prize winners…drumroll…!

Domestic Winners:
Claire Gardner
Joanna Solazzo
Andrew Leubner
Rick Gonzalez

CEO’s Choice, Domestic:
Robin Heitzman

International Winners:
Valerie Morales
Anthony Myers

CEO’s Choice, International:
Christophe Roberts

Congrats to all the winners and happy traveling!

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Written by Stephanie Rudnick
Stephanie Rudnick

June 2nd, 2016 at 5:26 pm

What Millennials Want to See (and Take Home) From Branded Events

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Illustration by: Carlos Monteiro

Illustration by: Carlos Monteiro

 

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important.

Splash, creator of experiential marketing software, mined its data for trends among millennial partiers who attend branded events.

“The brands winning over the millennial generation are delivering experiences, not just things,” said Ben Hindman, co-founder, CEO of Splash. “The savviest marketers understand the crucial link between events and brand loyalty—particularly when it comes to millennials. If you’re not creating experiences and memories, you’re not building anything.”

For the full article, see here

Source: Adweek c/o Splash, the leader in innovative experiential marketing software. We are not affiliated with Splash but love these infographics and the insights. Thanks Splash! 

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360i’s SXSW Ambassadors Share Favorite Festival Experiences

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Our sister agency within the Dentsu Aegis Network, digital marketing powerhouse 360i, sent a few of their own down to SXSW Interactive for a look around. Check out their favorite experience below:

For SXSW Interactive 2016, we sent a few 360i’ers to Austin, Texas to be our eyes and ears on-the-ground at the festival. While attending sessions, brand activations and parties, they found inspiration in some unlikely places. We asked them to share their some of their most memorable experiences to-date, and now we’re sharing these with you:

 

 

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Meet Marvin!

Shalini Agrawal, Media Supervisor at 360i:

“The IBM Cognitive Studio allowed us to experience first-hand how Watson, and other computing technologies, can learn from a variety of inputs that we give. By creating a few select questions for each entrant to answer, IBM was able to create a custom experience tailored to each guest’s preferences. I also enjoyed a simple game of ‘Rock, Paper, Scissors’ with Marvin, one of IBM’s other robots. Each guest was invited to play with Marvin until one of them – the human or the robot – won three times. While people were playing, a screen showed the different patterns of each player and how Marvin was learning and deciding which move to make next. Most of the time, Marvin ended up coming out on top.”

 

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The Mr. Robot experience was impossible not to share

 

Katya Kotlyar, Strategist at 360i:

“It’s hard to stand out at SXSW when there’s so much going on. But USA Network’s Mr. Robot (client) is winning the visibility game by re-creating part of a key location from the show – Coney Island theme park – designed in the theme of the show. The space is luring Superfans like me with a giant Ferris wheel and cool activities related to the show’s plot. Overall, the trend of creating shareable content opportunities is felt throughout the conference, and our team is taking full advantage of the event marketing for the Instagram age.”

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Marie Claire magazine hosted Ilana Glazer and Abbi Jacobson, co-creators and writers of the new hot show ‘Broad City’

Maria Loida, Senior Social Publicist at 360i:

Marie Claire magazine hosted Ilana Glazer and Abbi Jacobson, co-creators and writers of the new hot show ‘Broad City’ on Comedy Central, to share their creative process, the latest on Season 3, and generally more behind-the-scenes dirt on our favorite it-funny girls. Besides being extremely cool and collected (to be expected), they dished on upcoming guest appearances (i.e. Hillary Clinton, Amy Poehler, and their own moms in episodes to come), their relationship, funny takes and career challenges. They left the audience with many takeaways, but my favorite was this: ‘We met at Upright Citizens Brigade, which is where we got our start, and we tried so hard to be put in a ‘track,’ but we couldn’t get in. Literally, they wouldn’t cast us. So we just said, ‘F* it, we’re making our own web series anyways.’ And now we have Broad City.’”

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Juliette Leavey, Social Strategist at 360i:

“Part of the fun of SXSW is exploring between panels – stumbling on the best taco truck with no line, or running into an entertainment activation that’s giving away cool swag – which is exactly what happened when I wandered into this art installation that was built to showcase the importance of environmentalism and how we can all contribute to keeping this planet a beautiful place to live. The abstract art pieces worked together to tell how valuable technology can be in changing our eco-footprint and undoing any damage we’ve done. And, at the most basic level, abstract pieces like this one are enough to appeal to the ‘Ooh, shiny!’ mentality in all of us.”

Find out what else is catching our ambassadors’ attention on Twitter where they are sharing updates using the hashtag #SX360i.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 15th, 2016 at 2:38 pm