Archive for the ‘Facebook’ tag

Social Media Still Struggling for Marketing Dollars

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Photo Credit: Mashable

A few years ago, social media was facing an uphill battle defending its ROI. Today, the conversation has changed – marketers get it.

In fact, according to a Forrester study, 92 percent of CMOs and VPs surveyed, believed social media has profoundly changed how brands and consumers communicate. That’s a good thing, right?

While the hill might not be as steep, social media is still fighting for a seat at the marketing budget table.  According to the study, only 49 percent of brands are fully integrating social media into their marketing strategies. Marketers are excited about the possibilities, but unsure how to capitalize on the budget spend.

Only time will tell, but the brands that decide to pass on social – have a good chance of being left out of the conversation.

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Written by Admin

May 8th, 2012 at 4:22 pm

The World Without: 1 Ambitious Harvard Grad

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Screen shot 2012-05-02 at 4.05.57 PM

Photo Credit: Fast Company

It’s a difficult task to quantify the affect that industry leaders have on the world, but Forbes Brazil recently set out to do just that.

“In a campaign created by Ogilvy Brazil, faceless portraits of Mark Zuckerberg, Bill Gates, Richard Branson and others are seen alongside rudimentary (nonsensical, really) infographics where the contributions of each are presented as losses to society.” (via Fast Company)

While some could argue that someone would have filled the void eventually should these characters not existed, it’s an interesting look into just how greatly they have affected the world.  Zuckerberg’s contributions to the world clearly go far beyond the financial realm, connecting approximately 845 million people across the world, and (perhaps, more shockingly) allegedly informing 300,000 people that they were being cheated on via his often-intrusive website.  Blissful ignorance, anyone?

(Not mentioned: the thousands of app requests from that kid you never talked to in high school.)

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Written by Stephanie Rudnick
Stephanie Rudnick

May 2nd, 2012 at 10:00 pm

Posted in Daily Dose

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