Archive for the ‘Falcons’ tag

MKTG INDIA: Passionate Falcons amongst us!

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INDIA: Passion empowers us as people. To try harder. To be more courageous. To live our truths. At Fountainhead MKTG, we love the way a passionate person lights up the room they’re in and infects us all with a contagious energy. What we’re passionate about defines us for who we are. And that’s why we wanted to celebrate the most passionate amongst us –to celebrate who they are and what the impact their passion has on each of us.

At the 2017 Fountainhead MKTG Awards, we presented our winners with Passion Point Falcons as a commemoration of their commitment to what they do.

We had nine nominees, from aspiring singer to master angler to individuals who rock the stage. But our winners this year were Amit Arolkar, who finds his passion in restoring the classic Italian beauty, Vespa scooters; and Keith D’Souza and Joshua Pereira, who have started a weekend food delivery service to cater to the taste buds of many.

See below for images and have a look at our nominees and their work. Also a sneak peek into the award night.

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Written by Paige McConney
Paige McConney

February 23rd, 2018 at 11:13 am

MKTG Canada weighs in on Super Bowl ads and value for Canadian brands

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Matthew Klar, Director of Strategy at recently acquired sports and entertainment sponsorship consultancy S&E Sponsorship shares some fresh insights on Super Bowl ads in the new media context that has seen for the first time U.S. ads broadcast on the American feed in Canada.

Last night’s Super Bowl 51 was a momentous game on many counts. The event saw the first overtime minutes played during a Super Bowl and the New England Patriots quarterback Tom Brady coming back in the fourth quarter to earn a record fifth championship ring.

With the dropping of simultaneous substitution, it was also the first night that U.S. ads appeared on the American feed in Canada. The appeal from Bell and NFL Canada against the CRTC’s order is being heard tomorrow, so it remains to be seen if the U.S. commercials will be seen in Canada going forward.

The pundits MiC tapped all chose to watch the U.S. feed. Read on to find out why, as well as their favourite ads and whether they see a value in Canadian brands continuing to buy into the game.

 

Click here to read the rest of the article

This article was originally published in Media in Canada

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Written by Paige McConney
Paige McConney

February 6th, 2017 at 4:08 pm