Archive for the ‘Family’ tag

Scotiabank Hockey Day in Canada

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Canada’s premier hockey celebration, Scotiabank Hockey Day in Canada (SHDiC), returned for its 18th annual edition in Corner Brook, Newfoundland and MKTG was the proud partner bringing it to life.

Festivities for SHDiC began on Wednesday, January 17th and featured community events for all ages leading up to the main event, a 13-hour broadcast on Sportsnet featuring all seven Canadian NHL teams on Saturday, January 20th. The show brought in 9.1 million viewers, the best numbers for a SHDiC to date.

The week included a NHL Alumni & Celebrity Hockey Game, a Gala featuring Ron MacLean and Don Cherry, and a family-friendly festival including photos with the Stanley Cup, NHL Alumni autograph sessions, Hot Stove interviews, and outdoor hockey clinics. MKTG’s role was to deliver unique and impactful consumer experiences for the community, while highlighting key messages about Scotiabank’s involvement in community hockey.

Furthermore, to tie the celebration nationally, MKTG created and executed events across the country in Grand Falls NB, Sarnia ON and Cowichan Valley BC as part of the live broadcast.

The link below is a sizzle reel that incorporates the cast and theme song from Tony award-winning musical, “Come From Away”, (which recounts the actions of Newfoundlanders on 9-11) ENJOY!

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Written by Stephanie Rudnick
Stephanie Rudnick

March 23rd, 2018 at 4:48 pm

Vince Gangi and Skate for Steven

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When we heard that MKTGer Vince Gangi had pulled together a fundraiser for a local teen recently diagnosed with cancer, we needed to know more. Vince gave us the details about his Skate for Steven event last month and all of the awesome partners who helped him make the day a success.

Steven is my neighbor and always comes over to play with my boys. You would often see him skating in the streets with his brother. He’s the sweetest boy you’ll ever meet, polite, caring, respectful, the whole nine! Actually, the first thing he did after surgery was thank the doctors for making him better.  What 13-year-old does that?

When I heard the news that he had a brain tumor my heart dropped. My father passed away from cancer and that was hard to see, but seeing an innocent child go through this is unbearable. Right away I knew I had to do something for him and his family. I got the impression that his family were just getting by and trying to make ends meet so I wanted to raise money for them. I also wanted to do something that would be fun for kids and also have all his friends involved. My wheels were turning and I quickly came up with the idea of roller skating… the name “Skate for Steven” was created.

Coming from a large Italian family, we were always hosting parties, but this was my first public fundraiser event. Once I had the venue set I started advertising heavily on social media, on local sites and with home-made flyers. Then I started thinking about how to raise additional funds. I ordered “Skate for Steven” bracelets that were sold at the school Steven attended, a local pastry shop donated all the desserts for our bake sale and MKTG donated candy for our candy sale as well as signage items for our raffle. A variety of local businesses also donated gift certificates for our raffle and plenty of food and beverages for the guests. On the day of the event, dozens of family and friends came out to show their support. Even the Greenwich Press heard the news and came to cover the story for their paper. The event was definitely a success!

Read more about the Skate for Steven event at The Greenwich Free Press.

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

June 8th, 2017 at 10:09 am