Archive for the ‘Fan Fest’ tag

NBC Fan Fest 2017

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We hope you’re as excited as we are! It’s NBC Fan Fest time! This year MKTG designed, built, and activated the NBC Fan Fest as an adjunct to the filming of the American Ninja Warrior qualifying rounds in Cleveland, and will do so again in Denver, CO on May 23rd & 24th.

Fans can run a version of the American Ninja Warrior course, scale the Spartan cargo net wall, take photos & videos in ‘The Voice’ chair, the ‘Little Big Shots’ couch, ‘America’s Got Talent’ judges table and show off their moves in the World of Dance audition stage.  Additionally, along the way there are guest appearances from stars and participants of the shows & giveaways. Take a look at the photos of NBC Fan Fest below!

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Written by Paige McConney
Paige McConney

May 9th, 2017 at 3:39 pm

BizBash: How AT&T Brought Final Four Fans Inside the Game

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The brand’s immersive experience simulated the atmosphere of shooting a game-winning free throw.

By Mitra Sorrells Posted April 7, 2016, 7:00 AM EDT

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At the N.C.A.A. Final Four Fan Fest, AT&T invited guests to attempt a free throw while surrounded by sights and sounds that simulated the atmosphere of a game. (Credit: Team Epic)

 – March Madness is known for creating heart-stopping, awe-inspiring moments as 68 college basketball teams get whittled down to just one that is crowned the N.C.A.A. men’s basketball champion. For this year’s Final Four in Houston, Texas, N.C.A.A. sponsor AT&T worked with Team Epic and MKTG to create an immersive activation at the Final Four Fan Fest designed to help fans feel connected to the game, which ties to the brand’s marketing campaign.

“Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique Casanova, vice president of Team Epic. “There is probably no other sporting event in this country that creates the roller coaster of emotions that the N.C.A.A. tournament does. So we wanted to see if there’s a way to capture that emotion in a tangible way and show people what it feels like, to give college basketball fans that very future-forward, connected experience.”

Read more here at BizBash.com

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Written by Stephanie Rudnick
Stephanie Rudnick

April 7th, 2016 at 12:08 pm

AT&T Final Four Fan Fest, March Madness & Tip Off Tailgate!!

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MKTG was thrilled to manage three separate AT&T activations during Final Four Fan Fest, March Madness & Tip Off Tailgate over the past few weeks! Our AT&T activation at Final Four Fan Fest was a 4-day hoops fan fest at the George R Brown Convention Center. It was an awesome space that featured: appearances by basketball legends and current college coaches, the AT&T Pressure Point, a fully-immersive experience leveraging AT&T technology that puts you on the foul line with a chance to win the NCAA Championship, a relaxing space to charge your devices while watching DIRECTV, a Vine Studio to beef up your social media game at the Final Four and a hoops legend photo op inside an AT&T Connected Car, powered by in-vehicle wi-fi. Take a look at the photo journey below:

 

The March Madness Music Festival was a 3-day music festival at Discovery Green in Downtown Houston, TX. Friday night was AT&T’s entitlement night, called AT&T Block Party #attblockparty where Lukas Graham, Panic! At the Disco and Fall Out Boy performed and absolutely brought the house down!

 

There was a brand experience and lounge activation all three nights featuring super cool dome structures with great lighting effects, customized screen print t-shirts, a Vine Studio to beef up your social media game at the festival, watch VR footage of other music performances in the Samsung VR area, a relaxing space to charge your devices while watching DIRECTV, a 360-degree photo op, Tip Off Tailgate, a 3-day tailgate activation outside nrg Stadium, AT&T Charging Zone featuring valet and while-you-wait charging, along with live DIRECTV to watch pre-game coverage!

 

 

 

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