Archive for the ‘Fashion’ tag
MKTG Finland were proud to be a trusted partner of Finnair and Finavia to help make this super sexy, never-been-done before fashion show on the runway of the Helsinki Airport called #MatchMadeInHel come to life. The Runway show on May 24th was part of a series of events and featured the designs of seven of the most intriguing designers from Asia and Europe. Check out the video below, this article from VOGUE ITALIA: A special diary from Helsinki by FRANCESCA BOTTENGHI or the #MatchMadeInHel Website.
Photo Credit: voyagevixens.com
Mantyhose. Guyliner. The murse. These days you’d have to live in a prehistoric cave to not notice that modern gender roles are changing fast, and if a spate of recent best-selling books and big-buzz articles are to be believed, all these changes point in one direction: It’s the end of men.
Now before you go punch something, just look at the numbers. For the first time in US history, more women are in the workforce than men. Only 1 in 5 men of prime working age are employed. There are more female than male college graduates, at a ratio of 3 to 2. Of the 15 fastest-growing jobs in the US, all but two are female-dominated professions. Women in every segment of society are garnering an ever-increasing percentage of economic and cultural power.
To match those numbers we’re seeing a corresponding shift in values. Increasingly, quote-unquote “feminine” values (collaboration, communication, consensus-building) are being valued in the workplace over traditional “male” values (aggression, competition, hierarchy). And the cultural milieu outside the workplace is mirroring this shift, as a less traditional version of masculinity has increasingly become the norm. Culturally, classic versions of masculinity have become either a viral joke or just plain hated. Just look at the popularity of rico-suave spoofs like Old Spice Guy or the Most Interesting Man. Or the fact that absolutely no one on earth actually likes Seth MacFarlane. These values are being replaced by a focus on men’s fashion, men’s grooming, makeup for men, even homemaking.
But what does all this mean for us as marketers?
It means two things: Men are no longer what we think they are. And perhaps more importantly, neither are women.
Let’s talk about the dudes first. The New Man is a much more sensitive fellow. Some call him metrosexual. Some call him hipster. Some say he’s a foodie, or a sartorialist, or maybe an “open-minded adventurer.” But regardless of nomenclature, he’s more aligned with the “feminine” values outlined above, and he’s far more attuned to the cultural force of his sisters around him. In other words, he’s just as repelled by Seth MacFarlane as she is.
Now let’s talk about her — is she what we imagine her to be? Turns out she emphatically is not. Time and again we see that, contrary to what we’ve been told, women are as much a percentage of our target consumer as men. For proof just take a closer look at some of the time-honored pastimes of the man-cave: football, video games and whisky. The NFL reports that 44% of its fans are now women, and the league’s decision to put their marketing focus on the fairer sex has paid off in spades. We also know that women are now 45% of gamers, despite rampant sexism in the video-game industry. And as for the darker spirits such as whisky, long considered that most masculine of beverages, a number of new numbers have come to light to show that women also drink whisky and indeed always have. Not only that, but all those new flavored whiskies supposedly created to attract the more delicate palates? Turns out men like them more than women do.
So is it the end of marketing to men? Perhaps not. Let’s just say it’s still a man’s world, but it ain’t nothing without marketing to a woman or a girl.
Photo by Norman Jean Roy
Fashion’s Night Out is a global initiative sponsored by Vogue and CFDA. With the first event taking place in 2009, FNO has grown steadily over the last few years with it’s biggest night planned for today, September 6th 2012.
What started out as a way to encourage consumers to shop and support the fashion industry is now a global celebration of fashion. Sure the primary intent is to purchase, but it’s also to meet designers, get good deals on products and a party with models (the latter being the most important to this guy!).
To take it one step further, FNO is implementing strong social media initiatives consisting of Facebook, Twitter and Instagram. If you want to show off how much fun you are having and what items you bought, all Instagram photos with the hashtag #FNO will be featured live in real time on fnolive.com.
If you forgot about FNO and want to find out what’s happening in your city, hop onto their website and do some homework. You can pick out the shops you want to check out and see what types of offers are available in store.
According to this video, everyone is going to be there, so don’t miss out!
Written by Alfredo Montes
It was only a year ago that Apple Retail Chief, Ron Johnson, was announced as the new CEO of JCPenney. A year has passed and Johnson’s vision for the fledgling department store has come under fire, specifically from its pricing structure and the removal of the word “sale” from its vocabulary.
The company’s next initiative is to create smaller shops within the store. In time for back to school season, Levi’s, Arizona and Buffalo are the first concept shops to go live.
Levi’s shops will be in all JCPenney stores by the end of the year. Shops will include mobile checkout, a denim bar, and iPads to be used as another resource for shopper and staff including additional fits and product videos.
JCPenney plans for more store-within-store concepts for brands including Izod and Liz Claiborne. The retailer will also look into creating lifestyle shops (i.e. active sports).
Can JC Penney reimagine the department store?
When you look up ‘trendsetter’ in the dictionary, there should be a picture of MKTG INC‘s own Danielle Stefanuk. It’s no wonder why this fashionista was chosen to share her top ten staples in Maria Orozova’s oh-so-chic blog on fashion, travel, cuisine, and all things fabulous! To make sure you’re up to speed on the latest trends, be sure to check out Danielle’s picks here.
At MKTG, we love Nike. Why? Because they’re innovative, like us. Our motto is “If the shoe doesn’t fit, change it.”
That’s exactly what Nike has done through the years. Here’s proof: Trendhunter’s list of Nike’s top 100 innovations.
Time to do some sole-searching.
As a follow-up to Lollapalooza 2012’s ‘early bird’ ticket sale this past weekend (which sold out in 20 minutes), the festival launched a teaser campaign via digital screens at several iconic El stops in Chicago, featuring song lyrics from confirmed headliners at this year’s show. Via the powers of online sleuthing and the folks at Wine and Pop, the lyrics have been traced back to four potential performers: Die Antwoord, The Weeknd, Justice, and Jack White.
The campaign from Lolla (and festival-promoters C3 Presents) not only takes the standard, web-based lineup release and flips it on its head, but it also provides an interactive and thought-provoking experience for consumers at some of the most iconic and high-traffic locations in Chicago. While the full lineup won’t be released until April 11, this campaign helps bridge the gap from the pre-sale, while building buzz in an original and dare I say…freeky fashion.
Photo credit: http://hipsterbranding.tumblr.com/
Hipsters are here and it doesn’t look like they’re going anywhere anytime soon. We’ve all seen hipster culture infiltrating our everyday lives – bike t-shirts, nautical-themed tattoos and birds on everything. So when is a mega brand going to take the leap and reinvent itself for this lucrative demographic? Designer Dave Spengeler has launched Hipster Branding Tumblr to give a few brands a head start.
I must admit that Gillette looks pretty classy with a straight razor logo, although I’m not sure it properly advertises their latest 35-blade creation. Helvetica might be the hip font needed to help bring Goldman Sachs back to prosperity. However, I think KFC’s logo begs a very important question: with his Ray-Ban Clubmaster eyeglass frames, skinny tie & mustache, was Colonel Sanders the original hipster?
It Girl Alexa Chung brings her earthy English charm to Brooklyn in this travelogue tour of her favorite thrift stores and hangouts in Williamsburg. The impossible not-to-like fashion darling covers everything from tomboy style to hipster star-spotting to best thrifting practices, and finally explains why Williamsburg is her form of adultery. Check it out and feel like cheating. (via Refinery29)
Adored worldwide for taking the street-style trend indoors, Todd Selby, interiors photographer and founder of home-decor website The Selby, has built a house-sized following for his special kind of portraiture — real people inside their real (and adorably decorated) digs. Now, in his collaboration with online clothing retailer ASOS, he shoots real models in their real apartments, wearing real styles available this season on ASOS. The result? Crushing envy, what else?