Archive for the ‘Fashion’ tag

MKTG Culture Tripping: Fashion

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Fashion taps the art world for elevated collaborations

80% of global youth say that art/design is important to their life so it is no surprise that the realms of art and fashion, who have long enjoyed a rich and symbiotic history continue this trend. We’re seeing an increase in the number of co-branded fashion and art collaborations as brands recontextualize the cultural significance of important artworks for creating clothing and accessories that are simple in appearance with a lot going on beneath the surface.

These imaginative and unexpected partnerships are proving to be sweet spots for brands – and consumers. They create consumer demand, fuels cross-industry outcome and of course, offers the freshest styles.

Three great reads below…

READ: Vans x Vincent Van Gogh

READ: Calvin Klein x Andy Warhol

READ: Cos x dia and dorthea rockburne

 

Contributed by Bibi Persaud, MKTG NYC

 

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Written by Stephanie Rudnick
Stephanie Rudnick

August 30th, 2018 at 1:30 pm

#Match Made in HEL(sinki) a Fashion First

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Screen Shot 2016-06-01 at 10.35.01 AM

MKTG Finland were proud to be a trusted partner of Finnair and Finavia to help make this super sexy, never-been-done before fashion show on the runway of the Helsinki Airport called #MatchMadeInHel come to life. The Runway show on May 24th was part of a series of events and featured the designs of seven of the most intriguing designers from Asia and Europe. Check out the video below, this article from VOGUE ITALIA: A special diary from Helsinki by FRANCESCA BOTTENGHI or the #MatchMadeInHel Website.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 1st, 2016 at 10:58 am

FASHION’S NIGHT OUT 2012

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fashions-night-out-2012Photo by Norman Jean Roy

Fashion’s Night Out is a global initiative sponsored by Vogue and CFDA. With the first event taking place in 2009, FNO has grown steadily over the last few years with it’s biggest night planned for today, September 6th 2012.

What started out as a way to encourage consumers to shop and support the fashion industry is now a global celebration of fashion.  Sure the primary intent is to purchase, but it’s also to meet designers, get good deals on products and a party with models (the latter being the most important to this guy!).

To take it one step further, FNO is implementing strong social media initiatives consisting of Facebook, Twitter and Instagram.  If you want to show off how much fun you are having and what items you bought, all Instagram photos with the hashtag #FNO will be featured live in real time on fnolive.com.

If you forgot about FNO and want to find out what’s happening in your city, hop onto their website and do some homework.  You can pick out the shops you want to check out and see what types of offers are available in store.

According to this video, everyone is going to be there, so don’t miss out!

Written by Alfredo Montes

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Written by Admin
Admin

September 6th, 2012 at 4:13 pm

JCPenney Reimagines Department Store Shopping

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LevisDenimBar

It was only a year ago that Apple Retail Chief, Ron Johnson, was announced as the new CEO of JCPenney.  A year has passed and Johnson’s vision for  the fledgling department store has come under fire, specifically from its pricing structure and the removal of the word “sale” from its vocabulary.

The company’s next initiative is to create smaller shops within the store. In time for back to school season, Levi’s, Arizona and Buffalo are the first concept shops to go live.

Levi’s shops will be in all JCPenney stores by the end of the year. Shops will include mobile checkout, a denim bar, and iPads to be used as another resource for shopper and staff including additional fits and product videos.

JCPenney plans for more store-within-store concepts for brands including Izod and Liz Claiborne. The retailer will also look into creating lifestyle shops (i.e. active sports).

Can JC Penney reimagine the department store?

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Written by Admin
Admin

July 24th, 2012 at 8:37 pm

Fab is the new Black

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Photo Credit: http://fabisthenewblack.com/

Photo Credit: http://fabisthenewblack.com/

When you look up ‘trendsetter’ in the dictionary, there should be a picture of MKTG INC‘s own Danielle Stefanuk.  It’s no wonder why this fashionista was chosen to share her top ten staples in Maria Orozova’s oh-so-chic blog on fashion, travel, cuisine, and all things fabulous! To make sure you’re up to speed on the latest trends, be sure to check out Danielle’s picks here.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 2nd, 2012 at 7:44 pm

Posted in Fashion,Food,Trends of the Trade

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Lollapalooza 2012: I Fink You Freeky and I Like You A Lot

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Photo Credit: ChicagoTribune.com

Photo Credit: ChicagoTribune.com

As a follow-up to Lollapalooza 2012’s ‘early bird’ ticket sale this past weekend (which sold out in 20 minutes), the festival launched a teaser campaign via digital screens at several iconic El stops in Chicago, featuring song lyrics from confirmed headliners at this year’s show.  Via the powers of online sleuthing and the folks at Wine and Pop, the lyrics have been traced back to four potential performers: Die Antwoord, The Weeknd, Justice, and Jack White.

The campaign from Lolla (and festival-promoters C3 Presents) not only takes the standard, web-based lineup release and flips it on its head, but it also provides an interactive and thought-provoking experience for consumers at some of the most iconic and high-traffic locations in Chicago.  While the full lineup won’t be released until April 11, this campaign helps bridge the gap from the pre-sale, while building buzz in an original and dare I say…freeky fashion.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 29th, 2012 at 6:44 pm

The Selby For ASOS

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asos-todd-selby-campaign-4

Adored worldwide for taking the street-style trend indoors, Todd Selby, interiors photographer and founder of home-decor website The Selby, has built a house-sized following for his special kind of portraiture — real people inside their real (and adorably decorated) digs. Now, in his collaboration with online clothing retailer ASOS, he shoots real models in their real apartments, wearing real styles available this season on ASOS. The result? Crushing envy, what else?

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Written by Admin
Admin

November 15th, 2010 at 5:56 pm

Posted in Design

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QCK3: FREDO

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fredo likes pretty street art

The BLG Friday Feature is the QCK3 (QUICK THREE). This is where BLG engages in a verbal romp with a friendly MKTG INC employee. Rules of engagement? The introduction is the back of your business card and the corresponding photo is randomly selected from your Facebook page. Take a dip in this weeks’ hotness.

Today’s Victim: Fredo

Part Account, part Production, part Creative, part Style Icon: Alfredo, a.k.a, Fredo a.k.a Don Pablo Cantina a.k.a the Tight Roll Assassin will do whatever it takes to get the job done – and done in style.

BLG: That is the best business card we have read yet. Assuming the Tight Roll Assassin refers to your expertly rolled khaki pants, yes?

FRDO: Naturally. And I actually don’t have a card. But if I did it wouldn’t say any of that shit. It would just say “Stay sexy my friends!”

BLG: I like you. So what do you do around here anyway?

FRDO: I do a little bit of this and little bit of that and somehow an event takes place, people are happy and the photos look hot. Truthfully – I don’t like talking about myself.

BLG: Never would have guessed. Ok then let’s talk about something other than you. This being a blog – what’s your favorite Interweb video?

FRDO: The Man Who Walked Around The World by Johnnie Walker. Hands down one of the best things I have ever seen.

BLG: That is a good one. And JW is delicious scotch. In fact, I think BLG needs a scotch right about now. Last, most important question: zombies or vampires?

FRDO: Vampires, 100%,  cause those guys are always styling while doing dirty deeds. Play on players!

BLG: And there you have it. Vampires: 1, Zombies: 0. Play on players, indeed.

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Written by Admin
Admin

November 12th, 2010 at 12:37 pm

Posted in QCK3

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SNEAKERS ARE STILL EVOLVING

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HANDMADE CHUCKS

Pulled this from Opening CeremonyHandmade Leather Chuck – SE individually hand made by italian-trained designer Ryusaku Hiruma. No detail has been overlooked in these all-leather converse all stars. Shoe features a hand-stitched body, hand-cut adornments and leather soles. Only 64 pairs of each shoe are created, worldwide. Available in milk and black. $600.

I don’t know if I’d pay six hundred for a pair of chucks but they are hand made and the odds of someone else rocking these are slim. This just shows how the sneaker is still evolving.

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Written by Admin
Admin

May 4th, 2010 at 5:00 pm

Posted in Design

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