Archive for the ‘Festivals’ tag

Smirnoff House at EDC Orlando: #LoveWins

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smirnoffhouse
It’s been a busy year for MKTG’s Smirnoff team and our client with the success of Smirnoff House, popping up at key EDM festivals throughout the year. This past weekend, the House made its final 2016 appearance at Electric Daisy Carnival, Orlando and it was an extra special event.Smirnoff is a big supporter of the LGBT community, and with this activation being in Orlando, we partnered with Pulse Nightclub, inviting some of their regular DJs to play at the House and be a part of the official lineup. We also had some of the bartenders from Pulse working at the activation and embracing #LoveWins (as beautifully illustrated on the House’s façade).

Even in the rain, the House and garden were packed from start to finish. The reputation of Smirnoff House is definitely getting out there, with it becoming a destination stage that festival attendees specifically seek out.

Check out some more coverage of Smirnoff House at EDC Orlando here and here, and some amazing photos below!


–Contributed by MKTG Smirnoff team 
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 10th, 2016 at 12:52 pm

Wells Fargo 2016 Together Experience Announces Autumn Tour Dates: Together We’ll Go Far

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Photos courtesy of MKTG Atlanta/Wells Fargo.

The Wells Fargo 2016 Together Experience Mobile Tour continues into the fall with more dates across the country. The tour has already hit major Music Festivals, Sporting events, Pride Festivals and Cultural Events. Consumers are given the opportunity to experience memorable and engaging activities- from virtual reality to photo ops to activity challenges. Our goal is to strengthen the key idea that Together We’ll Go Far.  A highlight of the Together Experience is a virtual reality challenge “Treasure Quest” that allows consumers to experience Wells Fargo brand history. Users enter a virtual world, transporting them to the brand’s 1860s beginnings back West. Users are greeted by the Virtual Banker at the start of their journey and then challenged to Gold Rush–era activities like gold panning while being guided by the Banker. Throughout the “Treasure Quest”, the user is directed to Wells Fargo ATMs and must complete their challenge back in time to return to modern day. This experience incorporates Wells Fargo’s current technology while providing the user with a greater understanding of the brand’s heritage. Join our Experience throughout 2016’s below dates and see how we can accomplish more, together.

National Tour Team Schedule

09/02 09/05 Matthews Alive Matthews, NC
09/17 09/18 LA County Fair Pomona, CA
09/24 09/24 San Jose Earthquakes Title Night San Jose, CA
10/01 10/02 Issaquah Salmon Days Issaquah, WA
10/08 10/08 Texas A&M First Home Game College Station, TX
10/15 10/15 Taste of Soul Los Angeles, CA
11/04 11/06 Dia de los Muertos Festival Las Vegas, NV

 

Turnkey Tour Schedule

09/09 09/10 Fiesta Mexicanas Wenatchee, WA
09/10 09/10 HRC Washington, DC
09/16 09/16 El Grito 2016 Portland, OR
09/24 09/24 National Book Festival Washington, DC
10/01 10/01 Battle of Piney Woods Houston, TX
10/02 10/02 Fan Fest NBA Portland, OR
10/05 10/06 Concord Nat’l Customer Service Week Concord, CA
10/21 10/23 Carolina Balloonfest Statesville, NC
10/23 10/23 Calle Orange Orlando, FL
11/16 11/18 National League of Cities Pittsburgh, PA
12/28 12/28 Texas Bowl Game Houston, TX
12/29 12/29 Valero Alamo Bowl San Antonio, TX

 

–Contributed by MKTG Atlanta 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 31st, 2016 at 3:10 pm