Archive for the ‘FIFA World Cup’ tag

2018 FIFA World Cup: Five Players to Watch

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Weekly Insights from MKTG CANADA…

 

As the 2018 World Cup in Russia approaches and the games begin June 14th, anticipation with fans and marketers is building. Many big-name players in FIFA are ambassadors for some of the most notable brands in the world, such as Cristiano Ronaldo for Nike, Herbalife and Tag Heuer and Neymar for Red Bull, Gillette and Panasonic. These players are over saturated with current sponsors which creates barriers for new brands to partner with them due to high clutter, high cost and category exclusivity. This leads sponsors to determine who the most marketable up and coming players are in the league. To help determine this, we sat down with Artsy Biba, one of our in-house soccer specialists, to create a list of five players marketers should have on their radar at this year’s 2018 FIFA World Cup.

Click HERE for List of the five to watch!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 26th, 2018 at 11:02 am

Johnnie Walker to U.S. Soccer Team: Keep Kicking!

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Photo courtesy of @alebedoya17 via Instagram.

Photo courtesy of @alebedoya17 via Instagram.

The US Men’s National Soccer Team arrived in Brazil for the 2014 World Cup as part of the “Group of Death” (contrary to initial reactions, not a heavy metal group) facing soccer royalty in the form of Portugal, Germany and Ghana. After an impressive showing that included defeating Ghana, the team that had eliminated them from the championship in South Africa in 2010, and facing Germany, currently reigning as the world champs for the next four years, they squeaked through to the first knockout round (the Round of 16) – a feat that they’ve only accomplished five times in the tournament’s 84-year history.

Though our men were eventually eliminated by Belgium and returned home on July 3, they didn’t leave Brazil empty-handed. Alejandro “Ale” Bedoya, a brand-new member of the USMNT, who made his World Cup debut this year, gifted each member of the 23-man team with a bottle of Johnnie Walker Blue Label, engraved with the message “Brazil was just the beginning. Keep Walking.” – a fitting tribute to a team who inspired millions of Americans to chant “I believe that we will win.”

Not only was the advance to the Round of 16 “an epic achievement,” as Bedoya said, but the 2014 World Cup set the bar higher than ever for American engagement with the quadrennial event – an estimated 26.5 million people in the U.S. watched the Cup’s final (1.8 million more than the final between Spain and the Netherlands four years earlier).

The World Cup has officially been passed to Russia for 2018, and millions around the world are dealing with a bit of withdrawal without three matches per day to watch on their desktop monitors during work. However, with U.S. soccer die-hards inspired and a slew of brand-new fans watching, it’s safe to say that we will all be waiting with bated breath to see Ale Bedoya and his teammates’ next steps.

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