Archive for the ‘fitness’ tag

NIKE: #BetterForIt 90 Day Challenge

without comments

US Women’s National Soccer Team players (l to r) Carli Lloyd, Ali Krieger and Christen Press challenge you to get fit with them as they count down to the 2015 FIFA Women’s World Cup. Go Team USA!

It’s not enough for Nike to have arguably the best fitness app on the market, they are taking it to the next level this summer. As soccer’s most important tournament approaches, Nike is pushing beyond single session workouts from the N+TC app and has created a new platform to showcase three U.S. Women’s National Team members in a soccer inspired Fitness Diary workout challenge – Nike training Club #BetterForIt 90 Day Challenge.

Inspired by how top Nike athletes train in preparation for the world’s stage, the 90-Day Better For It Challenge is designed to increase endurance, build strength get athletes* of any level fitter, faster.

The 90-Day Challenge is broken up into three different months with a focus on the US Women’s Soccer National Team Players: Christen Press, Ali Krieger and Carli Lloyd and is told through the lens of the players. Each month, participants will have a US Women’s National Team athlete workout focusing on a specific program in the app along with running and training sessions to complement the full month training plan:

April: Christen Press | Get Toned

May: Ali Krieger | Get Strong

June: Carli Lloyd | Get Lean

Untitled

Mondays will include the featured athlete’s N+TC workout – a great weekly benchmark for tracking progress – and the rest of the week will mix in running, training and recovery days, utilizing both the N+TC App and Nike+ Running App. Every Thursday the program offers a “throw down” challenge aimed to inspire athletes to push their limits to new levels. To compliment the program, for the first time ever, Nike is pulling in customized nutrition into its programming. The nutrition component to the program is curated by The Today Show’s very own Joy Bauer,  and will aim to give the right eating advice based on where participants are in the program.

Join the Challenge because you will be #BetterForIt

Who’s in?

*”If you have a body you are an athlete.” –  Bill Bowerman

Share Button

MKTG INC Guest Column: Nike Master Trainers

with 2 comments

Nike Master Trainers        HOLLY RILINGER                                                                                                    TRACI COPELAND

This month, our guest column features two Nike Master Trainers, who were kind enough to sit down to chat about fitness, health and avoiding injury.

You’re both Master Trainers for Nike. Tell us a little bit about what that means.
HOLLY: It means I get to work for the greatest fitness company in the world! As a Master Trainer, I am a sponsored athlete for womens’ training, and Nike Training Club (NTC) is a huge part of that. I design NTC workouts, lead workouts, and train new trainers. It’s a dream job and I love every moment of it.

TRACI: Being a Nike Master Trainer is different for everyone. It began with teaching Train the Trainer sessions around the city, but now it’s gotten much bigger and the opportunities are huge. I’ve taught all over the world, from Vancouver to Stockholm to Berlin. I’ve consulted, worked on-set and helped cast for women’s training photo shoots. I developed my own workout in the NTC app, modeled in the Spring 2014 campaign, and I even got to write the Jessie J workout. Working onset and shooting in various locations is probably one of my favorite parts of the Master Trainer experience.

You come from different backgrounds – Traci, you were a dancer and are a yoga instructor, and Holly, you played professional basketball and seem to focus more on high-impact conditioning. How do those different paths merge to where you are today?
TRACI: I’ve been an athlete my entire life – I was a competitive gymnast for 13 years, played soccer, ran track at Georgetown and ran 2 marathons and 2 half-marathons. My life has always been about sport, but in general I like to challenge my body to move differently. Dance and yoga naturally became a great mental and physical outlet for me, and after injuries led to three knee operation, yoga and dance really helped me preserve my body. So there’s always been a lot of crossover. The classes I’ve taught for Nike have been yoga, cardio dance and NTC (gym-focused) workouts. I’ve also helped with Nike Running events, led dynamic warmup/stretch sessions and led a shakeout run for 12 editors the day before the Women’s Half Marathon.

HOLLY: At 5’4 I had to be quicker, faster and stronger than everyone else to succeed on the basketball court, so training was a HUGE part of my life from a very young age. I’ve been training since I was a child. I have a way of getting others to give me their best… maybe because I’ve trained with intensity and passion my whole life. It’s now my gift to give.

Tell me about the new trends you’re seeing in fitness.
HOLLY: Tons of boutique fitness studios are emerging in NYC. The best part about these places are the communities they build. We see it in NTC and at FLYWHEEL, where I teach spin. It becomes a second home/family for people.

TRACI: Big trends I see are fusion classes, such as those that incorporate dance and yoga workouts, or Barry’s Bootcamp, which is a combo of running and strength and conditioning. Everyone is so busy and has little time to workout, so I’m seeing a lot more 15- to 25-minute workouts that are really high-intensity.

If someone is just starting an exercise regimen, what are a few basic tips for success?
HOLLY:
1. A great workout will never overcome a bad diet.
2. Schedule your workouts like you would an important business meeting. Don’t miss them.
3. Try group classes. When you surround yourself with a community of healthy people, you make friends that will encourage you to live a healthy life.

TRACI: Get plenty of sleep, drink water, and think of exercise as something you’re doing to add to a better lifestyle. Often when people start a program, they start to cut too much out all at once… no sugar, no carbs, no drinks, etc. So I always tell people to start by adding good things to your diet and lifestyle, instead of things taking away. Adding good/high-energy foods like bananas, chia seeds and plenty of veggies will give you more energy for a new program.

If I said I only had 30 minutes a day to dedicate to exercise, how would you suggest I spend it?
HOLLY: Do something you enjoy. There are so many ways to workout these days. If something is fun, you are more likely to stick with it.

TRACI: A 15-minute run outside, followed by 15 minutes of strength and conditioning. A minute of squat holds, a minute of walkout pushups, a minute of V-ups, a minute of high knee runs and 30-second side planks. Repeat for three sets and you have a great full-body workout!

Check back next month for the rest of the column!

Share Button

Written by Katie Kirby
Katie Kirby

June 2nd, 2014 at 11:59 am

Nike+ FuelBand Gets Social

without comments

Nike_FuelBand_App_Update_largePhoto Credit: news.cnet.com

Taking advantage of the ever-competitive nature of the fitness landscape, Nike+’s latest FuelBand app update will allow users the chance to leverage Facebook to demonstrate their fitness to their social network once and for all (read: time to talk some smack). For the first time, the FuelBand app will give its users the option to tag friends and post pictures from their workouts, overlay Fuel scores and Nike logos onto these photos and, most importantly, display their activity on a customizable leaderboard with friends.

These most recent developments for the FuelBand app certainly demonstrate Nike’s recognition of Facebook’s developer-friendly features for fitness apps that were introduced earlier this year. Furthermore, the added features serve to reinforce the growing trend amongst fitness-related technology of individuals sharing their progress with their respective circle of friends. What, you may ask, could be better than amassing a personal best 7,000 Fuel points on a summertime Saturday? How about sharing that score with your more “athletic” younger brother and sparking a whole new family rivalry?

While some may scoff at this sort of public humble-bragging, many in the industry believe that this social hook ultimately holds people more accountable to their fitness goals and influences them to work out more than they normally would otherwise. And while Facebook may not necessarily be concerned with having its user base remain fit, the company certainly won’t complain about the increased content and activity taking place on its site.  Seems like a win-win-win situation for Nike, Facebook, and FuelBand users alike.

Game on.

Written by: Willie Rudman

Share Button