Archive for the ‘Florida’ tag

NCAA Women’s Final Four Tourney Town’s Lifestyle Lounge

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The NCAA Women’s Final Four is in Tampa this year April 5th and 7th, and we are producing Tourney Town, the fan festival.  Taking full advantage of the sunny Florida weather, we are holding the festival right outside the Amalie Arena, making it a perfect stop for fans before game time.

While much of Tourney Town is a great consumer showcase for NCAA Corporate Champions and Partner activations including AT&T, Capital One, LG and others, this year we have added a new element called the “Lifestyle Lounge” that will be open to fans on April 4th, 5th and 7th.

Typically, fan zones and the like are built out to engage young fans, and they do a great job attracting kids. But this space was designed to speak to female adults, an important demographic of women’s college basketball fans, and will feature chef demos, coaches cook-offs, Q&As, a lounge/patio area and social sharing activities and will be fun for the whole family. We are really excited to welcome fans and families to the Lifestyle Lounge and look forward to providing an update to everyone following the event!

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What’s in Your Wallet, Deb?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Deb Friar, SVP, Business Development in MKTG INC’s Cincinnati office.

You won’t meet many people who love both technology AND being a beachcomber, but Deb is not known as a person who typically takes the traditional route.
From retail management (Target) to brand marketing (Pepsi) to technology marketing services biz dev (Catalina) and from Minnesota (the tundra) to Florida (the beach!) – my path has been anything but traditional.

That trait is especially clear in how she helps her clients see beyond traditional marketing to adopt bolder, community-driven programming.
Clients take the safe route by doing what they’ve done before. It’s the role of biz dev to remove the risk associated with trying something new. It takes patience and perseverance to build trust with prospective clients. I’m fortunate to work with the best and brightest in the world of marketing!

Just don’t ever try to bury her in the sand.
I’m like other biz dev folks – we rise to the challenge!

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The “Real Work” of Gatorade

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This year, Gatorade has been challenging the young football athletes of the globe to show us their real work through an online contest called “Unreal Around the World,” in which athletes upload a video of themselves putting in the real work necessary to give a great performance on the pitch. The athletes behind the top five winning videos will win a trip around the world with stops at the top football meccas of the world, such as the Gatorade Sports Science Institute in Bradenton, Florida,  London, Liverpool, AC Milan, FC Barcelona, Boca Juniors in Buenos Aires, Argentina), and Rio de Janeiro. To support the contest, MKTG INC is giving a taste of an unreal experience to a few elite footballers in London and New York.

On 26 May 2014, at the esteemed Emirates Stadium, 120 local athletes from academies were invited to take part in a competition that was like no other. Wearing technology that measured their biometric output, the teams were sent out to a divided pitch and started with rotations of small-sided games. Members of the Arsenal tech staff were on the sidelines providing their own assessments via an iPad scoring system. Athletes were awarded extra points for creativity and athletic ability.

Based on their scores from the wearable technology and the iPad scoring system, the top 12 overall players and the top 3 keepers were identified and highlighted in a final challenge of football drills. Drills were measured by time, creativity and accuracy.

The emotion of these athletes was intense; never before have they scored a goal to see a reaction of pyrotechnics, smoke and streamers, all in Emirates Stadium. One of the Arsenal legends, Martin Keown, made an appearance and awarded the top athletes with some words of wisdom and a congratulatory message.

Unreal Around the World will visit the New York area on May 30 at Sinatra Park in Hoboken, NJ.

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Keep Walking, Miami

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HOWOn our third leg of a four-city tour, House of Walker passes through the trendy streets of Miami, FL and inspires consumers to KEEP WALKING. Over 14 nights, 2,100 guests were invited into the House of Walker to experience the worlds leading Scotch whisky. These guests enjoyed Johnnie Walker whisky in an interactive and upscale setting while they discovered the brand’s pioneering spirit. Each night, the House of Walker featured a special guest as we celebrated influencers who are taking their “next step.” 

During a Q&A session of the evening lead by Master of Whisky, Stephen Wilson each spotlighted guest shared personal stories of how they are inspired to keep walking on their journey, as John Walker did in his exploration with whisky. The House hosted many talented guest but a few who stuck out included Jason Hardi, pioneer of the innovative smart headphone, Muzik; Alexander Mijares, one of South Florida’s most vibrant and promising artists; and musician, broadcaster, and digital media influencer, Derrick N. Ashong.

The House of Walker also brought to life nearly 200 years of monumental moments in the brand’s history by showcasing the craft blend, the brand’s globalization and the innovation of the bottle design.

If you were not lucky enough to experience the House of Walker in Miami, don’t fear, as we will take our next step on the tour to sunny Venice Beach, CA from March 26th – April 19th. We hope to see you there. Cheers and KEEP WALKING.

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