Archive for the ‘Flying Pig Marathon’ tag

Cincinnati: Where Pigs Fly

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“When you’re on the road for 26.2 miles, your feet aren’t the only thing that race. Your mind taps into something special. It can be weird. It can be beautiful. Kind of like a Pigcasso.”

This was the theme representing this year’s Flying Pig Marathon. On Sunday May 4th, Cincinnati hosted its 16th annual and largest marathon to date. 36,000 runners participated in the events representing all 50 states and 19 countries. The Flying Pig is the third largest marathons for first-time runners in the US, and has also been named the “best-named” marathon and one of the top 10 most fun marathons in the country. With stats like these, MKTG INC Cincy has been proud to be the primary design agency for this event since its beginning.

This year, Jr. Graphic Designer Manfred Westreicher imagined the concept of “Pigcasso” and helped bring it to life on race day. He, with the help of our design team, created the Pigcasso logo seen on every official Flying Pig t-shirt, medal, banner and poster. MKTG INC also developed team shirts for our neighborhood client, Procter & Gamble.

This year’s pig runners were able to experience the artistry of the history of the Flying Pig on their 26.2-mile journey through various chalk art on the street and wall art murals at every mile. As Cincinnati is becoming more cultured in the arts, Pigcasso was a great tie for both the city’s artistic community and its renowned marathon.

As a first-time half marathoner & “flying pig” myself, it was exciting to see our hard work come to life through a runner’s perspective. Every art piece, Pigcasso and MKTG INC sign brought a little smile to my face through my struggles and helped get me to that finish swine! And yes, it is called the finish SWINE.

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