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The Art (Basel) of Event Marketing

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Art Basel is an internationally-renowned festival which visits Miami each December. It attracts artists, collectors, curators, art enthusiasts, creatives and tastemakers. In its 12th year in Miami, this year it boasted more than 250 galleries and 20 satellite fairs.

In recent years, Basel has grown to become a festival bigger than Art, with numerous parties sponsored by brands in the fashion, tech and beer/wine/spirits industries. Here is a round up of some of the events DIAGEO brands sponsored:


Santlov and 13th Witness Exhibition Sponsored by Tequila Don Julio

Employing the use of large-scale art installations, curated pieces by well-known photographers were displayed in the lobby of the historic Plymouth Hotel. One was Miami-based photographer Santlov, the mastermind behind the viral “ToysRLike Us” campaign. His seemingly realistic photographs consist of widely-recognized, iconic toy characters finding themselves in the midst of relatable everyday human scenarios. Also featured was photographer Tim McGurr, a.k.a. “13thWitness,” a New York native and the son of legendary street Artist Futura. McGurr captures city landscapes and provides a unique view into the world around him through his lens.


Murad Osmann’s #FollowMeTo Versace Mansion Private Showing Sponsored by Tequila Don Julio and Johnnie Walker

Murad Osmann has received a lot of buzz for his captivating photographs of travels with his girlfriend, model Nataly Zakharova. Each photograph takes the viewer on a journey to a different historical or cultural site. From the canals of Venice to the Blue Mosque in Istanbul, from rice fields in Bali to his most recent journey to Art Basel, all of his works – including his latest taken at the Versace Mansion – were on display for select VIPs to view.


Pérez Art Museum Miami (PAMM) Opening Gala Sponsored by DIAGEO Reserve

PAMM is a modern and contemporary art museum, which opened its doors during Art Basel this year. The museum hosts an impressive exhibit with famous Chinese artist, Ai Wiewie. The opening gala included a sit down dinner and a live performance by Latin artist, Marc Anthony, in front of 600 attendees including Elle MacPherson and Martha Stewart.

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