Archive for the ‘Football’ tag

Are You Ready for Some Football?

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6974190Photo Credit:

The day is finally here. It has been more than 200 days since we last watched a professional football game (American football that is). TONIGHT the Denver Broncos host the Super Bowl Champion Baltimore Ravens in the inaugural game of the National Football League’s season (known to some as Kickoff). But lets be honest, do football fans really care who wins this game tonight? No. They care how many touchdowns Peyton Manning throws and how many yards Ray Rice runs for. It’s all about Fantasy Football. No matter what league you play in, you’ll be glued to the TV to watch your Fantasy wide receiver, not wonder how the Ravens will play without their pre-game speech from Ray Lewis.

Today kicks off one of the best weekends of the year. This is where Fantasy managers find out if their 1st round draft pick was really the right pick and  if their “sleeper” really turns out to be the best pick of the draft.

Whether your team name is “Give em Flacco” or “Natural Born Spillers” good luck this weekend….you’ll need it.

Written by: Liz McKeon

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No Friendlies. Just Football (and Guinness Black Lager!).

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Guinness Black Lager Photo Credit: Marc Serota

If you felt there was more football on TV this summer than normal (the European kind, not the ‘Merica kind) and that some of your favorite sports stadiums were housing teams with names that didn’t sound like they were in the NFC or AFC, you certainly were onto something. This summer kicked off the first ever Guinness International Champions Cup; an 8-team tournament pitting some of the world’s best and most prestigious football clubs against each other in a series of elimination matches. The tournament began July 31st at AT&T Park in San Francisco and traversed the U.S. for over a week, ending with the finals at Sun Life Stadium in Miami on August 7th.

As the title sponsor, Guinness had the opportunity to sample Guinness Black Lager at all the tournament locations. MKTG INC set up stations in each stadium’s highest traffic areas, sampling Guinness Black Lager and giving away ICC commemorative cups to hordes of fans (21 and over). With sampling teams that topped 30 in some cities, Guinness Black Lager made quite the splash, leaving consumers pleasantly surprised by the rich and satisfying taste from the lager’s roasted barley. Fans were also surrounded by concession stands selling Guinness Black Lager, most of which reported record sales on game day.

The tournament concluded with Real Madrid topping Chelsea 3-1 in a thrilling final featuring two goals by none other than Cristiano Ronaldo, earning him Man of the Tournament honors. Over 20,000 consumers sampled Guinness Black Lager across seven days, marking an immense step for Guinness Black Lager and for football fans throughout the U.S. Some might even say it was a GOOOOOOAAALLL!

Written by: Charlie DeCrescenzo

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Miami Heats Up With Nike 7-on-7 Football Tournament

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Nike7on7Photo by: Jordan Zuniga

Every year major Division 1 football programs dip into the state of Florida to recruit the best athletes in the country. South Florida in particular is said to be a hotbed of the best high school talent where many players are college ready at young ages. For this reason, Nike has made a concerted effort to become the brand of choice for these players that will eventually be suiting up on Saturdays.

MKTG INC recently assisted Nike with this years installment of the 7-on-7 football tournament in Miami featuring 32 teams in the ultimate showcase of skill and athleticism. In line with Nike’s current marketing strategy, MKTG INC brought the new Nike+ trial zone to Miami where players could compete against each other in vertical jump, foot-fire races, and jump rope drills while trialling the newest Nike footwear technology.  The event was a huge success as the athletes competed at the highest level while being exposed to everything Nike has to offer.

With the positive endorsement of the event from everyone involved, it is possible that the Nike 7-on-7 tournament will become a benchmark for players to strive for in years to come.

Written by: Drew McAvoy

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Written by Admin

July 23rd, 2012 at 3:51 pm