Archive for the ‘Football’ tag

No Friendlies. Just Football (and Guinness Black Lager!).

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Guinness Black Lager Photo Credit: Marc Serota

If you felt there was more football on TV this summer than normal (the European kind, not the ‘Merica kind) and that some of your favorite sports stadiums were housing teams with names that didn’t sound like they were in the NFC or AFC, you certainly were onto something. This summer kicked off the first ever Guinness International Champions Cup; an 8-team tournament pitting some of the world’s best and most prestigious football clubs against each other in a series of elimination matches. The tournament began July 31st at AT&T Park in San Francisco and traversed the U.S. for over a week, ending with the finals at Sun Life Stadium in Miami on August 7th.

As the title sponsor, Guinness had the opportunity to sample Guinness Black Lager at all the tournament locations. MKTG INC set up stations in each stadium’s highest traffic areas, sampling Guinness Black Lager and giving away ICC commemorative cups to hordes of fans (21 and over). With sampling teams that topped 30 in some cities, Guinness Black Lager made quite the splash, leaving consumers pleasantly surprised by the rich and satisfying taste from the lager’s roasted barley. Fans were also surrounded by concession stands selling Guinness Black Lager, most of which reported record sales on game day.

The tournament concluded with Real Madrid topping Chelsea 3-1 in a thrilling final featuring two goals by none other than Cristiano Ronaldo, earning him Man of the Tournament honors. Over 20,000 consumers sampled Guinness Black Lager across seven days, marking an immense step for Guinness Black Lager and for football fans throughout the U.S. Some might even say it was a GOOOOOOAAALLL!

Written by: Charlie DeCrescenzo

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Not Your Dad’s Fan Swag: NFL Back to Football Photo Day

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NFL Nike Back To Football Photo DayPhoto Credit:

What happens when MKTG INC takes 32 football-crazy fans, hooks them up with the sweetest new NIKE NFL products and brings in a professional team of stylists, make up artists and photographers to bring it all to life?  Fire flames, that’s what.

On Tuesday, September 4th, 32 lucky fans got just a taste of the celebrity life through the NFL’s first-ever Back to Football Photo Day.  America’s favorite League partnered with NIKE to select one super fan from each NFL team and whisked them away to NYC for an experience that blended all the glam of Fashion Week with the NFL’s manic following and unmistakable NIKE style.

The fans reported to the swanky Skylight West studio and right away were thrown into the whirlwind that was their day as an NFL VIP.  After full hair and makeup treatment, stylist to the stars Rachel Johnson engineered swag-tastic looks for each fan with a mix of hot new NIKE gear and their own personal style.  Once they were all gussied up a firing squad of professional photographers shot hundreds of images in search of the perfect look for each fan.  The images were then retouched on site in the same style as NIKE creative featuring Mark Sanchez, Victor Cruz, et. al.

Finally, after a short rest the fans were treated to a meet and greet with Commissioner Roger Goodell, followed by a VIP party complete with appearances by Kevin Frazier, Jason Sehorn and Hall of Famer Tony Dorsett.  As the party raged into the night the 32 lucky fans rocked their new looks and rubbed shoulders with NIKE & NFL executives, former players and celebrities.

Like I said.  Fire flames.

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Written by John Seiler
John Seiler

September 7th, 2012 at 6:16 pm

Happy New Year!

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NFL-nfl-4311909-1280-800Photo Credit:

The Olympics are great.  Every four years I get to become an expert in sports that are so far outside the mainstream I’m not sure they actually exist (looking at you, Trampoline).  Every moment of the Games, from the diver that fails to rip the entry on his inward reverse double pike somersault to the dressage rider that picks the perfect musical selection, I get the satisfaction of feeling like I am entering uncharted sports waters.  And that I know exactly what I am talking about.

But in a few days all of that will be over, and we will once again turn our attention on the great American wheelhouse of sports gluttony: football season.  What was once a weekend of relaxed Saturday and Sunday viewing has morphed into an uncontrollable beast of obsessive fantasy updates, game broadcasts every night of the week (yes, Montana vs. Idaho on Tuesday counts) and blatantly irrational screaming at television sets.

With all that action, here are 3 can’t miss opportunities this season:

1) NFL ’12 App: if you’re an out of town transplant like me there is nothing worse than being forced to watch the games Fox and CBS want you to watch every Sunday.  Enter the NFL ’12 app, a handy little program that will get you everything you could possibly need, from the radio broadcast of your choice to live Fantasy Football integration.

2) Don’t take this the wrong way, but it’s time to throw out the crew neck sweatshirt with the chili stain down the front.  Now that Nike has taken over as the official supplier of NFL uniforms and sideline gear, there’s no excuse for showing up to the bar/stadium/friend’s apartment in old threads.  With NFL themed jerseys, tees, polos, custom kicks, hats and more, there’s something for everyone.  Even you, Uncle Joe.

3) Friday Night Lights isn’t just a book, movie or (ugh) tv show-go watch your local high school team.  It’s the purest form of football there is and beats the heck out of another night wasted in that dingy bar you always go to.  Plus, you might be surprised by the local talent; check out for the latest list of the top recruits in your area.  Who knows, it might be the scoop that wins your 2019 Fantasy league.

So there you have it.  Once the good ole USA is finished winning the Olympics put away your synchronized swimming scoring rubric and break out the face paint.  Football is back.

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Written by John Seiler
John Seiler

August 13th, 2012 at 3:07 pm

Miami Heats Up With Nike 7-on-7 Football Tournament

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Nike7on7Photo by: Jordan Zuniga

Every year major Division 1 football programs dip into the state of Florida to recruit the best athletes in the country. South Florida in particular is said to be a hotbed of the best high school talent where many players are college ready at young ages. For this reason, Nike has made a concerted effort to become the brand of choice for these players that will eventually be suiting up on Saturdays.

MKTG INC recently assisted Nike with this years installment of the 7-on-7 football tournament in Miami featuring 32 teams in the ultimate showcase of skill and athleticism. In line with Nike’s current marketing strategy, MKTG INC brought the new Nike+ trial zone to Miami where players could compete against each other in vertical jump, foot-fire races, and jump rope drills while trialling the newest Nike footwear technology.  The event was a huge success as the athletes competed at the highest level while being exposed to everything Nike has to offer.

With the positive endorsement of the event from everyone involved, it is possible that the Nike 7-on-7 tournament will become a benchmark for players to strive for in years to come.

Written by: Drew McAvoy

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Written by Admin

July 23rd, 2012 at 3:51 pm