Archive for the ‘Foursquare’ tag

Rumble in the (Internet) Jungle: Part II

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facebook_vs_google_robots.top

Going back to the dotcom boom of the late ‘90s there has been a constantly evolving race to the top of the internet food chain, and recently it has become clear we have entered a new chapter in the struggle.  The Silicon Valley-led revolution is defined by super-connected young millionaires and billionaires, two of whom find themselves at the center of the fray.

Enter heavyweight CEO’s Larry Page (Google) & Mark Zuckerberg (Facebook), leaders of the first two true internet super powers.  Facebook, Foreman to Google’s Ali, withstood the first volley of the rivalry when Google+ failed (so far) to take a significant bite out of Facebook’s social networking pie.  Facebook’s counter offensive has since taken the form of Graph Search, a direct challenge to Google’s stranglehold on the search market.

Facebook is seeking to reinvent the effectiveness of the internet search by factoring in the recommendations, likes and check-ins of everyone in a user’s network.  For example, you could search for ‘Restaurants my friends like in San Francisco’ and be presented with a page of friend-endorsed options.  But the search capability, while an exciting tool, is just the beginning.  Owning search and the data it generates would also give Facebook the kind of information needed to mount a true challenge to Google AdWords, highly effective ads that target tendencies a user generates over time.  For marketers, it will mean the chance to better understand our consumers as they continue to funnel more and more data into one central location.

And as the Kenyan proverb goes, ‘when elephants fight, it is the grass that suffers.’  Expect the Yelps, Spotifys and Foursquares of the world to face an uphill battle as Facebook and Google continue to duke it out.

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Written by John Seiler
John Seiler

February 11th, 2013 at 8:59 pm

funnest. follow. ever.

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Baratunde

Baratunde Thurston: he’s part Cambridge, MA and part Brooklyn, NY.  He’s part comedian, part writer (The Onion among others), part activist – but he’s always wholly entertaining.  Seriously, whether live tweeting a screening of  Eclipse, giving concession speeches for losing his mayorship of a Deli on foursquare, or talking technology or politics, he is one of the best things we’ve come to know about because of Twitter. So, follow him or read his amazing blog for sheer pleasure (and a little bit of education).  As always, you can thank us later.

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Written by Francesca Gangitano
Francesca Gangitano

August 11th, 2010 at 1:50 pm

The social disappearance of Ian Schafer

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Ian Schafer

Ian Schafer

Whoa – it’s been more than a few days since Ian Schafer, CEO of Deep Focus (Mad Men Yourself), disappeared off my TweetDeck and Foursquare radar.  I barely know him (met him once at a conference) but he’s a Twitter buddy and I have grown to miss him – a lot.  Although Ian’s a great social media thinker and damn good prognosticator and marketer in general (I read everything he writes for his blog here: Ian Schafer’s Blog and various other publications), I particularly miss the less business-y stuff.  I don’t hear about where he’s getting his Starbucks, what fashion show he’s attending, and who he’s sitting next to at said fashion show…

That’s the thing about the new social media world.  You get to feeling better just because there are thinkers, leaders or just plain interesting people in it and you get a nice feeling when you know they are safe having breakfast at a diner in Jersey.  I am sure he’s just off vacationing with the family but I feel like there should have been some kind of notification that he was going off the Blackberry, like Chris Brogan does.

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Written by Francesca Gangitano
Francesca Gangitano

February 26th, 2010 at 1:40 pm