Archive for the ‘Fuerza Bruta’ tag

A Half Million & Counting…

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Click on image to view video.

Click on image to view video.

On June 5th, MKTG INC helped Nestlé Waters launch resource natural spring water by showing New Yorkers something they had never seen before: Electrolytenment.

What’s Electrolytenment? “Water that sustains your well-being” is the official Nestlé answer, but we brought to life with a dazzling, one-of-a-kind water production that featured breathtaking aerial choreography, acrobatic dance, and mind-bending electrolyte projections that seemingly appeared out of thin air.

The story follows a woman attempting to do yoga in a busy city park, who mentally escapes to a world of Electrolytenment as she discovers the power of resource and its naturally-occurring electrolytes.

Creating an original theatrical production of this magnitude was a first for MKTG INC and for Nestlé Waters, so we turned to the experts for guidance: Airealistic’s Gregg Curtis, a former Cirque du Soleil aerial director, and his cohorts, Gwyn Larson and Bill Mulholland, creators of the spectacular New York City water show, Fuerza Bruta. Together with our internal team, we set out to launch a brand in a completely unique and truly creative way.

The results speak for themselves: the highlight video of the event just surpassed a half million views at the time this was written, and two more videos are on the way…a behind-the-scenes video and the full-length show.

Actress Alyssa Milano kicked off the evening, which also featured resource’s interactive Fountain of Electrolytenment, scrumptious appetizers, our specially made Electro-elation cocktail, and of course, bottles and bottles of resource natural spring water. By the end of the night, one thing was clear (besides the water)…the resource launch was an unparalleled success.

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