Archive for the ‘G-Star’ tag

Music+Booze+Security=FNO

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fno2Photographer and Writer: Alfredo Montes

We kicked off FNO with a stop at the Target pop-up store, which was around the corner from the MKTG INC Headquarters at Highline Studios. They did a great job transforming the space into small storefronts. The highlight for Ric and I was the Odin for Target men’s clothing line that is going to be a huge success. For those unfamiliar with Odin, it is in my opinion one of the best men’s clothing retailers in New York City.  In addition to Odin they also had a coffee shop and tableware section with some great stuff. Ross Mathews of the Tonight Show with Jay Leno made a brief cameo (homie is not camera shy in the least) while a DJ kept the crowd entertained. Of course it wouldn’t be FNO without buying something. The Target pop-up had a ton of registers ready for consumers to walk away with some new goodies.

After Target we made our way down to SoHo and quickly found out the recipe for FNO at small boutique shops. Music + booze + security = FNO. Now music can come in two forms; a DJ or a live act. Cole Haan and Camper held it down with dope DJ’s while adidas employed a super hot chick to stand behind some CDJ’s and press some buttons – I refuse to call her a DJ but I will call her hott with two T’s. The highlight musically came from the G-Star store and a band called Lake Street Dive. The singer has some serious soul and an amazing voice. Peep this video to see for yourself.

Overall, FNO was a great time. We tried to get into the GQ pop-up without success but that is ok because we got an awesome photo of the exterior window. While I didn’t see a lot buying taking place, I do believe FNO was successful in helping certain fashion brands reach a wider audience that could turn into sales down the road.

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