Archive for the ‘Inside Gen Y’ tag

WINGIT APP

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WingItPhoto Credit: www.facebook.com/wingit.so

Ever wonder what that circular image posted outside a local NYC bar is all about? – Well, that’s the Wingit symbol. Makers of Wingit are passionate in creating social, local, and mobile applications that provide surprise and encourage improvisation into people’s experiences. Simply put, Wingit promises oodles of spontaneous activities to an otherwise boring week. The Wingit app, which just launched 2 months ago, is only available for iOS and only covers NYC (for now).

The Wingit app has 3 main features: Live stream, stash, and status. The live stream feature is enabled once the user scans a Wingit symbol. Then, the floodgate of festivities becomes available for the user to choose—activities like musical mash-ups in a local bar, foosball tournament, and a secret sake spot. The stash allows the user to save any activity for future use, while the status allows the user to create and share posts about his/her experiences.

Wingit taps into people’s, particularly Gen Yers, desire to explore their surroundings and discover new things the city offers. Sometimes, winging it is not so bad.

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Written by Alayne Luistro
Alayne Luistro

October 2nd, 2012 at 3:08 pm

THE BOOMERANGERS: They’re Still He-eeere

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Unemployed-College-Grads-1Photo Credit: ANU News.net

Last May, we posted an article on the Boomerangers—with the slow growth in the job market, it’s not surprising that Millennials are still under their parents’ roofs.

According to Clark University Poll of Emerging Adults, 51% of 18-29 year olds don’t think they’ve fully reached adulthood.  This same survey found out that there are two benchmarks of adulthood: Taking responsibility for themselves and financial independence. Though Millennials are receiving at least some support from their parents, don’t think that they are delaying adulthood—rather they are redefining it.

Between exploring the new adulthood and seeking a job in this dismal market, Millennials remain resourceful in creating income opportunities. They juggle multiple gigs and freelancing jobs—from Jills-of-all-trades to Manny’s (Male Nanny’s). According to a MetLife Study, Millennials are 8% more likely than the general population to work extra hours, take on second jobs, and generate DIY incomes.

Companies should tap into Millennials’ talents, like Yo Pros at MasterCard Business Resource Groups and help them find success in their hometowns, like Global Cleveland’s Tap Into Ohio City program. Boomerangers need lovin’ too, particularly in this phase in their lives. Their hometowns should learn to embrace their return and leverage the “brain gain” from Boomerangers to benefit to their cities.

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Written by Alayne Luistro
Alayne Luistro

August 27th, 2012 at 5:03 pm

Obstacle Racers

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ToughMudderPhoto Credit: toughmudder.com

In recent years, numerous obstacle races have sprouted throughout the U.S. and have become increasingly popular among Gen Yers. People craving to move away from the ordinary find spontaneous and exciting outlets through Army-inspired activities like Tough Mudder, Spartan Race, and Warrior Dash. Unlike marathons, obstacle races are more convivial and bring a sense of camaraderie. New York Adventure Racing Association (NYARA) defines adventure racing as “…one of the few sports where completing a race is considered a victory. Adventure racing not only challenges the body, but the mind as well. Competitors must always travel together as a team, putting emphasis on teamwork rather than individual achievement.” Weekend obstacle races provide many young professionals the opportunity to unwind from the week’s worth of office stress and to fulfill their “live more” attitude.

However, participating in obstacle racing events can be costly. Costs come from registration fees for the event, performance gear, and course training. The brands that deliver performance, function and style resonate and succeed most with obstacle racers. GoLite is an example of a brand that has been successful in the obstacle racing area. It pioneered the “fast and light” revolution in apparel and equipment by offering products that are fueled for performance while maintaining minimal impact on the environment. Many participants don’t see cost as a barrier. Rather, they see obstacle race as an investment to their self-identity and an addition to their growing collection of experience badges.

Last November, I joined the band of adventurers and participated in Tough Mudder’s Tri-State event. It truly lived up to its claim of “probably the toughest event on the planet.” With the help of my friends and fellow Mudders, I was able to reach the top of a quarter pipe, jump into a dumpster filled with water and ice, and survive a field of live electric wires. 12 miles and many hours later, I’m fortunate to have completed this event with no injuries and to have bonded with my friends. From this, I learned that obstacle races are all about upping the ante on experiences and adding a zing to the weekend.

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Written by Alayne Luistro
Alayne Luistro

July 25th, 2012 at 5:15 pm

Very Pinteresting…

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pinterest-logoPhoto Credit: jeffbullas.com

Every wonder why users are getting tired of reading Facebook and Twitter status’ and resort to pinning their lives away? So did MKTG INC’s Susan Liao, who really pin-points the amazing appeal of the ever-growing social media giant named Pinterest in MediaPost Communications. We highly recommend checking it out–after all, she is the VP of Digital Solutions.

(Duh…Pinning!)

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