Archive for the ‘Georgetown’ tag

MKTG INC Guest Column: Nike Master Trainers

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Nike Master Trainers        HOLLY RILINGER                                                                                                    TRACI COPELAND

This month, our guest column features two Nike Master Trainers, who were kind enough to sit down to chat about fitness, health and avoiding injury.

You’re both Master Trainers for Nike. Tell us a little bit about what that means.
HOLLY: It means I get to work for the greatest fitness company in the world! As a Master Trainer, I am a sponsored athlete for womens’ training, and Nike Training Club (NTC) is a huge part of that. I design NTC workouts, lead workouts, and train new trainers. It’s a dream job and I love every moment of it.

TRACI: Being a Nike Master Trainer is different for everyone. It began with teaching Train the Trainer sessions around the city, but now it’s gotten much bigger and the opportunities are huge. I’ve taught all over the world, from Vancouver to Stockholm to Berlin. I’ve consulted, worked on-set and helped cast for women’s training photo shoots. I developed my own workout in the NTC app, modeled in the Spring 2014 campaign, and I even got to write the Jessie J workout. Working onset and shooting in various locations is probably one of my favorite parts of the Master Trainer experience.

You come from different backgrounds – Traci, you were a dancer and are a yoga instructor, and Holly, you played professional basketball and seem to focus more on high-impact conditioning. How do those different paths merge to where you are today?
TRACI: I’ve been an athlete my entire life – I was a competitive gymnast for 13 years, played soccer, ran track at Georgetown and ran 2 marathons and 2 half-marathons. My life has always been about sport, but in general I like to challenge my body to move differently. Dance and yoga naturally became a great mental and physical outlet for me, and after injuries led to three knee operation, yoga and dance really helped me preserve my body. So there’s always been a lot of crossover. The classes I’ve taught for Nike have been yoga, cardio dance and NTC (gym-focused) workouts. I’ve also helped with Nike Running events, led dynamic warmup/stretch sessions and led a shakeout run for 12 editors the day before the Women’s Half Marathon.

HOLLY: At 5’4 I had to be quicker, faster and stronger than everyone else to succeed on the basketball court, so training was a HUGE part of my life from a very young age. I’ve been training since I was a child. I have a way of getting others to give me their best… maybe because I’ve trained with intensity and passion my whole life. It’s now my gift to give.

Tell me about the new trends you’re seeing in fitness.
HOLLY: Tons of boutique fitness studios are emerging in NYC. The best part about these places are the communities they build. We see it in NTC and at FLYWHEEL, where I teach spin. It becomes a second home/family for people.

TRACI: Big trends I see are fusion classes, such as those that incorporate dance and yoga workouts, or Barry’s Bootcamp, which is a combo of running and strength and conditioning. Everyone is so busy and has little time to workout, so I’m seeing a lot more 15- to 25-minute workouts that are really high-intensity.

If someone is just starting an exercise regimen, what are a few basic tips for success?
HOLLY:
1. A great workout will never overcome a bad diet.
2. Schedule your workouts like you would an important business meeting. Don’t miss them.
3. Try group classes. When you surround yourself with a community of healthy people, you make friends that will encourage you to live a healthy life.

TRACI: Get plenty of sleep, drink water, and think of exercise as something you’re doing to add to a better lifestyle. Often when people start a program, they start to cut too much out all at once… no sugar, no carbs, no drinks, etc. So I always tell people to start by adding good things to your diet and lifestyle, instead of things taking away. Adding good/high-energy foods like bananas, chia seeds and plenty of veggies will give you more energy for a new program.

If I said I only had 30 minutes a day to dedicate to exercise, how would you suggest I spend it?
HOLLY: Do something you enjoy. There are so many ways to workout these days. If something is fun, you are more likely to stick with it.

TRACI: A 15-minute run outside, followed by 15 minutes of strength and conditioning. A minute of squat holds, a minute of walkout pushups, a minute of V-ups, a minute of high knee runs and 30-second side planks. Repeat for three sets and you have a great full-body workout!

Check back next month for the rest of the column!

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Written by Katie Kirby
Katie Kirby

June 2nd, 2014 at 11:59 am

Legends Help Open NIKE Georgetown

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NIKE GeorgetownPhoto Credit: Sydney Bickers

With NIKE and Georgetown’s long-standing relationship, it’s only fitting that NIKE’s latest retail endeavor pays homage to the city, the school and the legacy of Georgetown athletics.

On Thursday October 25, legendary Georgetown basketball coach John Thompson Jr. opened up the new NIKE Georgetown store with stories from the early days of Georgetown basketball, noting the impact Phil Knight and NIKE made on the program.  Also on hand to join in the celebration, and witness Coach Thompson cutting the ribbon, were former players Mark Tillman, Michael Graham and Patrick Ewing.

Keeping the athlete appearances going, that evening NIKE Georgetown invited college students from the area to come meet Olympic hurdler Dawn Harper and break a sweat with World Cup champion Brandi Chastain in a Nike Training Club workout. The night was filled with college soccer players who were inspired by Brandi’s skills on the field (and likely recall her notable sports bra episode in the 1999 World Cup) and runners who could not wait to try on Dawn Harper’s Olympic medals.

Topping off the opening weekend, NIKE Georgetown fueled a high school rivalry between DC schools DeMatha Chatholic High School and Gonzaga College High School.  While Gonzaga may have taken home the win, both schools were decked out in NIKE limited edition Fast is Faster t-shirts.

Written by: Lauren Koenig

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