Archive for the ‘Golf’ tag

WELLS FARGO’S SOCIAL MEDIA HUB IS A HIT WITH GOLF FANS

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Thanks to our friends at Event Marketer for showing this awesome activation some love!

Posted on by Sandra O’Loughlin

The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the social impact of a tournament by leveraging all major social platforms, including Instagram, Facebook, Twitter, Snapchat and LinkedIn, ultimately generating brand and name exposure for the bank.

“The explosion of content and engagements that we are seeing from fans is pretty crazy, but good,” says Nick Carey, vp-sponsorships at Wells Fargo. “We feel like we’ve built a really neat model that is working.”

Housed in a welcoming, casual environment that was open to the public, the hub offered lounge areas with tvs, snacks and giveaways, along with an ATM, phone chargers and a wall of screens that display user-generated social posts. This year, the hub even included a branded area for Wells Trade, the bank’s online brokerage platform. Those who took a demo and engaged with one of the brokers on-site were invited to an evening cocktail hour headlined by the Golf Channel’s Gary Williams, as an exclusive perk.

The Championship activated a social hub last year, but a year of learning and building out the practice led to this year’s results. “We’ve tapped into something here, there are a lot of story lines that happen during a tournament week, and by having this social hub here on-site we are enabling and amplifying the impact of all of the conversation,” Carey says. (Check back next week for a deeper dive into the hub and why it works.) Agencies: Team Epic, Norwalk, CT; Postano, Portland, OR (social aggregation).

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Written by Stephanie Rudnick
Stephanie Rudnick

June 2nd, 2016 at 3:12 pm

TopGolf welcomes MKTG’s Atlanta Office “FUNN DAY”

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Every summer, we in Atlanta partake in one of our most anticipated days of the year – FUNN DAY! (So much Fun we added another N). This annual office outing has taken on many forms both on land and on water. The various activities have always been part of FUNN Day’s uniqueness and charm.

This year we headed to the brand new TopGolf Atlanta Midtown – the second such facility in the metro area. TopGolf has become a wildly popular social golf entertainment center with locations popping up all over the country at a seemingly rapid rate – and we got to see why, first hand, how it can produce a memorable office outing. As they put it: Just picture a larger-than-life-sized outdoor dartboard – but for golf. And for a little friendly rivalry, the high-tech balls instantly score each shot’s accuracy and distance.

Everyone split into the various stations we had reserved and then the competition was on! With six players per hitting bay and some rounds of cold beverages on a warm summer day, everyone had a great time away from the office. Check out the pictures of our FUNN event and we encourage you to get out of the office when you can!

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Written by Paige McConney
Paige McConney

September 2nd, 2015 at 5:09 pm

US Open 2014: Domination, Evolution and a Bigger Banana

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martin_kaymer_champion_usatsiPhoto Credit: cbssports.com

The US Open was already rewriting the history books after Friday’s play. No one had ever posted a 65-65 on the first two days. This record was set by Martin Kaymer, who held the lead from start-to-finish, yet another feat, which only seven players had accomplished in US Open history. The win was doubly memorable for Kaymer, who also won the Players Championship to complete the bout of winning on both Mother’s and Father’s day. When asked how he felt about winning during the holidays, Kaymer noted,

“It was nice to win on Mother’s Day and our Father’s Day [in Germany] was a couple of weeks ago and I didn’t get him anything,” said Kaymer after a gargantuan eight-shot victory at Pinehurst on Sunday. “Maybe this works today.”

Yet another milestone to note, this time for the course, was Pinehurst’s first US Open back in its old form. Originally designed by famed architect Donald Ross in 1907, Pinehurst had seen a forward evolution through the years. As seen in the 2005 US Open, the fairways had become tight, the Kentucky bluegrass roughs were among the most formidable of any tour stop, and the bunkers were clean cut-outs, but quite scary, even for the most regarded professionals.

Back in 2010, the team of Bill Coore and Ben Crenshaw were brought in to bring #2 back to its original lore. Their goal for the renovation was to bring the course back to Donald Ross’ original intent for his home course, epitomizing the philosophy of providing golfers “strategic choices” on every hole. They increased fairway widths, removed that bluegrass rough (approximately 35 acres, leaving native areas made up of sane, pine needs and wiry grass), simplified turf maintenance leading to firmer, faster fairways, and what was probably the most noticeable, reformed bunkers to make them more natural. All work was done following aerial images from the 1940s.

The “strategic choice” philosophy that Donald Ross aimed at providing golfers as personified by the shot of the weekend, Kenny Perry’s bender on the par-four 14th, a 479-yard hole. Perry, 53, and the oldest player in the field, had an errant drive that ended up in the native area that was part of the refresh in 2010. After pulling a hybrid from his bag, and peering around the trees at the pin that was 220 yards away, he proceeded to record the first eagle of the week on 14, with a shot that would rival the famous banana that Bubba had during his Master win in 2012. While Parry didn’t win, his shot immediately became the best of the weekend.

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All things considered, this year’s US Open was one for the storybooks. Next year’s US Open will be held at yet another throwback, the Robert Trent Jones II designed Chamber’s Bay Golf Course in University Place, Washington. Much akin to Pinehurst from a standpoint of keeping native features alive, Chamber’s Bay is a links course that also tests the “strategic choice” philosophy. And with a hole named “Humpback,” you never know: another big bender could happen anytime.

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The Ryder Cup: Kilt Jokes Welcome

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Photo Credit: Getty Images

Three things that belong together: Scotland, Johnnie Walker and golf. The trio came to life in a series of events architected by MKTG INC and Johnnie Walker to celebrate the return of the biennial Ryder Cup to golf’s spiritual home at Gleneagles Hotel in Perthshire.

There were two tares (that’s Scottish for parties) with EventScotland and another pair of events with Ryder Cup Europe. Both featured signature cocktails and under-kilt banter.

Meanwhile the 2012 Ryder Cup just wrapped last weekend in Illinois (America 13 1/2 points, Europe 14 1/2 points). The three-day tournament closed with a classic-malt tasting hosted by a Johnnie Walker master of whisky. Auld Lang Syne, friends.

Written by: Lauren Faustini

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Written by Admin
Admin

October 2nd, 2012 at 9:46 pm