Archive for the ‘Google’ tag

MKTG INC @ Cannes Lions 2015

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A team from MKTG INC recently traveled to the Cannes Lions International Festival of Creativity. The festival is the annual mecca for the global marketing communications industry, with the most powerful brands, media outlets, agencies of all kinds (advertising, PR, experiential, digital, technology, data, social, mobile, creative, and many many others) – approximately 15,000 people, flocking to Cannes to network, to visit brand experiences, to close major deals, to learn, to meet a lot of people, and in many cases take home some hardware.

Sure, the setting is seriously glorious, but it is honestly a beast of a week. Think Sundance or CES…at the beach…in the South of France, in the summer. You are running, watching a panel on a rooftop in 85 degree heat, then running into a freezing cold conference room and back again, and grabbing food along the way, usually until sundown when things slow up a bit.

Luckily, my friend Julie Thompson, a 16-year Cannes Lions veteran, wrote this hugely insightful article for Adweek, that I used as gospel to make sure I made the most of my four days in Cannes. Even with Julie’s help, I still overbooked myself, but not complaining.

Between the client and press meetings at our home base, the Dentsu Aegis Beach House, panels, Q&As, creative showcases, press sit-downs, more panels from Adweek, Medialink, digiday, LinkedIn and visits to Google Beach, Facebook’s Hacker Square, and my favorite stop, The Girls Lounge, I averaged 22,000 steps a day according to my trusty companion, my FitBit.

Anyway, rather than yarn on, I figured I’d share with you some photos I snapped along the way:

 

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London Welcomes Dropbox in Shoreditch Hackathon

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London Hackathon

Sure, California’s Silicon Valley may always be the birthplace of tech, but recently a few other cities worldwide have been giving Silicon Valley a run for its digital money. From New York’s Silicon Alley to Dublin’s Silicon Docks, hotbeds of innovation everywhere have begun to draw the attention of the world’s biggest tech name-brands.

The newest in this lineup is London and its “Silicon Roundabout.” Located around Old Street and bordering Central and Eastern London, this thriving tech/creative area has attracted companies like Google, Cisco … and, now, Dropbox. So MKTG LDN thought we’d give the newcomer a warm English welcome, in the form of a 2-day hackathon at Shoreditch Studios.

Over 120 developers and designers were challenged to create new apps using the Dropbox API, and were awarded for their skill and creativity in a variety of categories, including London Local, Best Design and Overall Winner. Two social hours, including an open bar and dinner, allowed ample opportunity for some members of the Dropbox product teams to meet their new neighbors.

With mentions in The Guardian, Techworld and multiple social media channels, the Dropbox hackathon proved that it will make a great neighbor in London’s new capital of tech and innovation.

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If I Had A Glass

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Our New York office is located at Chelsea Market. Not only do we have great food selection for lunch, we’re also in the same building as Google (how cool are we?!). Occasionally, Google graces us the opportunity to see the Glass in action via its brand’s ambassadors. Google has shown us a glimpse of what the Glass can do, such as POV camera, navigation, voice messaging, and information-gathering to name a few. Still, over 10,000 developers and influencers became Glass Explorers over the past year; building and exploring further capabilities of the Glass.
Unfortunately, I’m not part of the lucky few who received early access to the Glass. In the meantime, enjoy this video created by Google folks showing the Glass’ voice search function; watch this toddler excitingly try the Glass for the first time; and a Program Glass member going skydiving. If you had a Glass, what would you do (let’s keep this appropriate)?

google-glass-wallpaper-hdPhoto Credit: turnstylenews.com

Our New York office is located at Chelsea Market. Not only do we have great food selections for lunch, we’re also in the same building as one of our rockstar clients, Google (how cool are we?!). Occasionally, Google graces us the opportunity to see the Glass in action via their brand ambassadors. Google has shown us a glimpse of what the Glass can do, such as POV camera, navigation, voice messaging, and information-gathering to name a few. Still, over 10,000 developers and influencers became Glass Explorers over the past year; building and exploring further capabilities of the Glass.

Unfortunately, I’m not part of the lucky few who received early access to the Glass. In the meantime, enjoy this video created by Google folks showing the Glass’ voice search function; watch this toddler excitingly try the Glass for the first time; and a Program Glass member going skydiving.

If you had a Glass, what would you do? #ifihadaglass (let’s keep this appropriate)

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Written by Alayne Luistro
Alayne Luistro

June 27th, 2013 at 4:57 pm

Rumble in the (Internet) Jungle: Part II

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facebook_vs_google_robots.top

Going back to the dotcom boom of the late ‘90s there has been a constantly evolving race to the top of the internet food chain, and recently it has become clear we have entered a new chapter in the struggle.  The Silicon Valley-led revolution is defined by super-connected young millionaires and billionaires, two of whom find themselves at the center of the fray.

Enter heavyweight CEO’s Larry Page (Google) & Mark Zuckerberg (Facebook), leaders of the first two true internet super powers.  Facebook, Foreman to Google’s Ali, withstood the first volley of the rivalry when Google+ failed (so far) to take a significant bite out of Facebook’s social networking pie.  Facebook’s counter offensive has since taken the form of Graph Search, a direct challenge to Google’s stranglehold on the search market.

Facebook is seeking to reinvent the effectiveness of the internet search by factoring in the recommendations, likes and check-ins of everyone in a user’s network.  For example, you could search for ‘Restaurants my friends like in San Francisco’ and be presented with a page of friend-endorsed options.  But the search capability, while an exciting tool, is just the beginning.  Owning search and the data it generates would also give Facebook the kind of information needed to mount a true challenge to Google AdWords, highly effective ads that target tendencies a user generates over time.  For marketers, it will mean the chance to better understand our consumers as they continue to funnel more and more data into one central location.

And as the Kenyan proverb goes, ‘when elephants fight, it is the grass that suffers.’  Expect the Yelps, Spotifys and Foursquares of the world to face an uphill battle as Facebook and Google continue to duke it out.

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Written by John Seiler
John Seiler

February 11th, 2013 at 8:59 pm

Google Us

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Chrome 640

Flight delayed? Good. If you’re taking to the skies on Virgin Atlantic, it’ll give you more time to play around with Google’s new Chromebook. Event Marketer did a nice write up of the program MKTG developed with Google to drive awareness of its soon-to-launch laptop. Lucky airline passengers and guests of New York’s Ace Hotel can get their hands on these sleek PCs from now until the end of September.

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Written by Michelle Heller
Michelle Heller

September 9th, 2011 at 2:51 pm

Google Street View Awesomeness

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Google Street View Gold

One can only imagine what these Street View drivers see as they capture the world on film, one block at a time… but hey, why is it so weird to see a Superhero Pub Crawl in a town on a remote island off the coast of Scotland?  Added bonus for anyone who can identify all the superheroes shown in the picture.

Via Kat Hannaford at gizmodo.com

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Written by David Wisely
David Wisely

March 29th, 2010 at 11:07 am