Archive for the ‘Guests’ tag

IBM’s Tony Awards Watch Party

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They say the lights are bright on Broadway and last month, the third annual Official Tony Awards Watch Party presented by IBM was the brightest star.

80 guests joined IBM for this buzz-worthy event, of which 35 were unpaid social influencers from theater, sports, and technology. Influencers included renowned actors and actresses and contributors to Playbill, Teen Vogue, and Essence Magazine. Check out some of their coverage here.

In 2014, MKTG identified a lack of attribution and conversation surrounding IBM’s partnership with the Tony Awards, during a social conversation audit utilizing proprietary listening tools. To combat this, MKTG developed a hosted viewing event for relevant voices in the theater, tech, and sports community to come together on Broadways biggest night. Since debuting in 2015, the IBM Watch Party has seen tremendous growth and fulfilled its goal of creating a common Tony Awards viewing experience and digital space for theatre aficionados to share in the excitement of the Awards while connecting back to IBM.

The event was revamped this year to continue to raise the bar of VIP influencer events and to creatively drive social conversations and real-life interaction between influencers and IBM. MKTG choreographed a series of unique content opportunities that showcased IBM’s Watson technology in relatable ways, from Chef Watson inspired drinks and chocolates to the infamous Watson Beat platform. 2017’s #WATCHPARTYIBM saw a 38% increase in social conversations and over 34 million potential impressions – this is doubled from 2016. Bravo team!

Take a sneak peek at the crowd-sourced Cinebody sizzle reel here and the photo gallery below!

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Written by Paige McConney
Paige McConney

July 6th, 2017 at 3:00 pm

Bienvenidos, MKTG Spain!

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On Thursday June 23rd, MKTG proudly welcomed psLIVE Spain to the MKTG Family. The Madrid-based team pulled out all the stops and hosted 300 clients, friends and media to a truly unforgettable experience at hot spot Sala Gotham.  From the large-format invitations embedded with personalized RFID bracelets that drove the guest to an online form to fill out prior to the event, to a completely personalized experience once they arrived at the venue, it was one for the books.
                                                                                                                                                                                                  Upon arrival, each guest’s name was emblazoned on huge screens when they entered the venue and even their drink-of-choice was waiting for them as they approached the MKTG Custom Cocktail bar! Following a presentation by MKTG Spain leadership, a combination of insane dual projection experience featuring a dancer and a BMX trickster wowed the crowd who ended up dancing and celebrating into the early morning hours…as one does in Madrid!
provided by MKTG Global Communications Team
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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 1st, 2016 at 12:24 pm