Archive for the ‘guinness’ tag

A Day In The Life of…Guinness Ambassador Ryan Wagner

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It’s that time again! Time to get to know another one of our amazing #HumansofMKTG.  To finish off the year, we’re taking a look at a day in the life of Ryan Wagner, our Baltimore-based Guinness Brewery Ambassador.

What exactly does it mean to be a Guinness Brewery Ambassador?

Well, there’s a team of nine of us around the country, we divide up the country evenly. My territory is Maryland, DC, Virginia, North and South Carolina, Georgia and Tennessee. It’s our job to kind of spread the gospel of Guinness in any way that we can. So it’s mainly focused on education, and whether that’s getting in front of the sales team at a distributer, or getting in front of the bartending staff at an on-premise account and making sure that they’re up to date on Guinness’s quality standards and pouring techniques and all those things. Then it’s also designing consumer-facing events. I’m working with the Maryland Zoo for instance, in creating a program surrounding live zoo animals and the animals that are on the Gilroy posters from Guinness. So I do whatever I can to increase awareness of the things that we’re doing and making sure that everyone is as educated as possible about the world of beer. Not just the world of Guinness, because if people are smarter drinkers, then we hope that’ll lead them to Guinness anyway. And then also because I’m based in Baltimore and our new brewery is being built here, I’ve been spending a lot of time helping everybody get up to speed at the brewery and in the taproom as well.

The cat that’s “probably screaming”

Would you tell us a little bit about your morning routine?

Because I work primarily with staff at bars and restaurants and things like that, I tend to use my mornings to get caught up on admin work, whether that’s responding to emails or dealing with expenses. So I usually take my time in the mornings because, more often than not, I know it’s going to be a later evening. I’ll spend the earlier part of the day working on the busy work.

 

What about first thing when you wake up in the morning? The before work stuff…

Oh my goodness. I hit the snooze button like 17 times. I deal with the cat that’s probably screaming at me. If it’s the day my fiancé doesn’t open the gym where she works, then I’ll get up and make breakfast for us. If she’s already gone and it’s just me then breakfast is something really simple like cereal. Then I sit down and turn the TV to CNN or ESPN and get caught up on what’s going on in the world. Finally, I open the computer and get to work.

 

Are you a big podcast listener?

Occasionally I’ll listen to a couple of the beer podcasts. Some of the stuff that the guys at Beervana do or Good Beer Hunting to, again, keep up with what’s going on in the market.

 

Do you have any go-to lunch spots?

Yeah, Smoothie King! When you work in beer, and you know you’re going to be drinking a lot of it, you know a lot of your calories for the day are going to be coming from beer. So you have to try to keep it light for lunch. It’s not always easy, but if there’s a Smoothie King around I try to have that for lunch.

 

What about an after work activity? Do you have a favorite?

Spending time with my fiancé. We both work a lot. Depending on the time of year I work three or four jobs and she’s busy as well. She’s a group fitness director for a regional chain of athletic clubs so my favorite activity is literally something as simple as an SVU marathon and laying on the couch and just being around each other.

So you said you’re typically working 3-4 jobs at a time, can you tell us a little more about what those are?

Yeah it’s quite a few things! My background is really varied. Obviously, Guinness is my fulltime job and where I spend the majority of my time. In addition to the experience I have working with beer, I have a couple other part-time gigs that are a lot of fun that I like to do whenever I have the opportunity to. One of them is teaching a class called Body Pump, which is a group fitness weight-training class. So I’ll typically do that once or twice a week it’s usually early in the morning where I’ll go to the gym and teach a class. And then I also work for the local CBS radio affiliate in Baltimore doing sports talk radio. So I’ll do that a few times a month, where I’ll pick up a few hours and go in and talk sports. Then I also work for the Orioles when they’re in season. I am the announcer at the ballpark at Oriole Park at Camden Yards, so I’m the public address announcer at the stadium.

 

So let’s say the Orioles are in season, what does your workweek look like?

I mean it depends. So they’re home 81 times a year typically for anywhere from 3-10 days in a row at a time so it really just varies from week to week. But if I’m working all of my jobs simultaneously, which doesn’t happen terribly often, I might wake up at 5am to go teach a 6am class. I’d get back to the house at 7:30, have breakfast, and work on some admin stuff until it’s time to go on the road and go do my Guinness day. I’d visit a couple of accounts, do a staff training, work with bartenders on Perfect Pour, meet with a distributor. I’d meet with my distributor manager, see what’s going on for the week with him. Then I would be at the ballpark by 5 or 5:30. The game would start at 7. I’m there until 10. Then there are days where I go right from the ballpark to the radio station to do 10:30 until midnight on the radio. Again, it doesn’t happen often but if I’m doing all four in one day that’s what it’d look like.

It was a pleasure speaking with Ryan about life as a Guinness Brewery Ambassador, sports announcer, group-fitness instructor, and radio host.  You can keep up with Ryan on Instagram and Twitter @rwags614 or just catch him at the Orioles home games next season.  

Now that we’re wrapping-up 2017 A Day In The Life pieces, I highly recommend closing your year by sitting down with a colleague you don’t know so well and getting to know them better. It’s a privilege to hear the stories of the people we surround ourselves with every day. One thing’s for sure, MKTG is full of some pretty amazing humans. – MaryKate

 

 

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

November 30th, 2017 at 2:28 pm

Reimagining The Concept of Brand Museums: How Brands Are Telling Their History In the Live Space

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MKTG UK Managing Director Michael Brown pens his monthly thought leadership for Event Magazine.  This time, Michael looks at how brands are reimagining the concept of brand museums, utilizing an old idea to tell their history in the live space. He highlights clients such as Guinness for their highly-regarded brand museum.

Head to Event Magazine for the article here

 

Article by: Michael Brown for Event Magazine

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Guinness: Sole Sponsor for the Maxim Super Bowl 50 Party

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Guinness was the sole beer sponsor for the 2016 Maxim Party – the invite-only Super Bowl event for Maxim’s VIPs, which took place on Saturday, February 6th.

Karma produced the 50,000 ft private waterfront venue on Treasure Island, 4 miles from downtown SF, with amazing views of the city, bay and bridges. The space was transformed into a premium ultra lounge featuring concert sound, theatrical lighting & effects, with full LED video walls. A$AP Rocky headlined the event with special performances by Lil Wayne and DJ sets by William Lifestyle, Devin Lucien & Balthazar Getty.

Guinness had it’s own footprint within the venue, including our own bar (serving Draught, Nitro IPA & Blonde), two Guinness beer booths, large reproductions of the old John Gilroy ads, the new limited release John Gilroy cans and corresponding live animals! These included a baby alligator, baby kangaroo and a toucan! These animals drew long lines and lots and lots of photos. Guests were invited to hold each of the animals and have their photos taken. The line formed near the Guinness bar, which allowed consumers to grab a Guinness before their photo shoot with the animals. Many social media posts were captured and I believe it caused positive buzz & visibility for the brand.

Our Guinness Brewery Ambassador, Eoghain Clavin, was also on-site to engage with consumers. He was able to train bartenders (at all bars) how to pour the perfect pint, which will hopefully carry over into their home pubs & catering gigs. He was also able to have in-depth beer conversations with some true beer fans. He was a big proponent in helping draw consumers over to the Guinness footprint.

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Written by Paige McConney
Paige McConney

February 8th, 2016 at 3:51 pm

Top Five Drinks You’ll Be ‘Bragh’ging About on St. Patrick’s Day

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On St. Patrick’s Day—Tuesday, March 17—millions of people around the world will don green and celebrate the Irish with parades, good cheer, and of course, a drink! To spice up your beverage selection in anticipation of the holiday, we will be releasing one recommendation each day for the next 5 days. We hope to help you and your loved ones sip on some traditional Irish libations, as well as inspire you to add some twists to timeless classics. No matter where the celebrations take you, we encourage you to try these out responsibly.

Although we all enjoy celebrating every year in March, many don’t know the real reason behind the festivities. St. Patrick was the Patron Saint of Ireland, but like so many of us participating in this holiday, he wasn’t even Irish. He was born in Britain, and died on March 17, 461. The celebration in memory of his death was first observed in the United States in Boston, Massachusetts in 1737. Throughout the centuries it has turned into a worldwide celebration that everyone can enjoy (not just the Irish Catholics!). St. Paddy’s day is particularly large in America, as there are 39.6 million US residents with Irish ancestry, and tons more who are just Irish for the day!

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Our first suggestion, believe it or not, is “the most talked about American Blonde in years.” While many of you may be thinking Taylor Swift or Channing Tatum, it’s actually the Guinness Blonde American Lager.

Guinness goes Blonde with the first beer released in their new highly anticipated discovery series.  And we promise, this link to American Blondes is completely safe for work!

This beer is the first collaboration between the Guinness Factory in Dublin, Ireland and the Latrobe Brewery in Latrobe, Pennsylvania, USA. It is made with the 125-year-old traditional Guinness yeast, but reimagined with American hops and brewing techniques. We think that this is the perfect beer for Americans celebrating St. Pat on this side of the pond! After all, everyone loves an Irish-American blonde, don’t they?

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For day two we present to you a beer with a fun and rebellious spirit: Smithwick’s!

To sound authentic when ordering this at the bar, make sure to pronounce it “Smiddicks”.

Smithwick’s is the oldest Irish red ale style beer from Kilkenny, Ireland. Complete with hints of caramel, orange marmalade, campfire smoke and fresh citrus, this complex beverage is sure to be one of your favorites beyond the holiday.

It has always been a fan favorite. When it was first sent to America in 1950, the whole shipment was stolen off the docks of the Boston Harbor. It was so good that the locals kept it for themselves, rather than dumping it into the water.

We suggest pairing this ale with a burger, meatloaf, steak or a margarita pizza. We have found it to be particularly enjoyable with sharp cheddar and mild blue cheeses.

For those of you who prefer a lighter beer, we suggest the new Smithwick’s Pale Ale.

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On day three we suggest a timeless and delicious classic: Baileys.

-2,300: Glasses of Baileys enjoyed every minute around the world.
-180: Countries where Baileys is sold.
-50: Percent of spirits exported from Ireland bare the Baileys label.
-220 Million: Liters of milk used to make the fresh cream in Bailey’s each year; 38,000 dairy cows produce the milk on 1,500 farms, primarily on Ireland’s east coast.

While there are endless concoctions that can be bolstered with the delicious Irish cream, our favorite way to enjoy Baileys is on the rocks. A tip from the pros: put your glass in the freezer a few hours in advance for a frosty chill.

Looking to switch it up from the classic? Baileys has many new and exciting flavors. Try out Chocolate Cherry, Salted Caramel, and Vanilla Cinnamon this St. Paddy’s day.


On day 4 we suggest a drink that both bourbon lovers and beer enthusiasts can enjoy: a Wilde Old Fashioned. Named after the legendary Irish poet and writer Oscar Wilde, this cocktail combines a rich tradition with a bold new twist.

You might have expected for us to choose an Irish whiskey for this cocktail, but our favorite cocktails are built with bourbon. They have more flavor and complexity than whiskeys, which means they won’t get lost in the drink! So, keeping with the theme of celebrating St. Pat’s influence on the culture of Ireland, we chose to mix the bourbon with distinctly Irish Guinness!

Wilde Old Fashioned Recipe
1.5 oz Bulleit Bourbon
1 oz Guinness Extra Stout
.5 oz Rich Simple Syrup
Dash Angostura

1. Stir all ingredients in an ice filled mixing glass.
2. Strain over large ice cube.
3. Garnish with a large orange peel

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Happy St. Patrick’s Day Lads and Lassies! As I’m sure you may have guessed, on day 5 we suggest a traditional Guinness Draught! After all, it is the ultimate St. Patrick’s Day beverage.

Not only is this the beer of Ireland and beverage of choice for many who call the land home, it is the perfect drink for a day full of eating and drinking. Contrary to popular belief, it is light and thin, allowing those of you who are still sticking to New Years Resolutions to be happy. Believe it or not, there are only 125 calories in each 12 oz pint-sized glass. Guinness uses a unique Nitrogen/Carbon Dioxide mix to push the beer through the lines and into your glass. Unlike most other beers, it consists of 75% nitrogen and 25% carbon dioxide. Nitrogen is the reason for the thick, creamy head that is easily recognizable on a Guinness. The bubbles it creates are much smaller than CO2 bubbles, meaning you don’t get as full–this crafty trick allows us to save room for lots of corned beef and cabbage.

To ensure you are drinking the best pint of Guinness possible every time you choose the Irish stout, watch this video to learn about the perfect pour! We promise it really does make all the difference!

For those of you choosing not to drink this St. Patrick’s Day, it is very easy to incorporate Guinness into your delicious holiday recipes! From tenderizing beef in a classic meat-and-potatoes Irish stew, to drizzling it on vanilla ice cream we promise it adds wonderful flavor to whatever sweet treat or hearty meal you are making! Find some great recipes here: https://www.guinnesshooley.com/food-recipes

However you choose to celebrate this history-rich tradition, always remember to enjoy responsibly!

Sláinte!

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Guinness ICC 2014: Soccer, Smirnoff Ice and Setting Records

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With the excitement of a thrilling World Cup still in the air, soccer fans across the US had little time to catch their breath as the largest soccer tournament in America was upon them. For the second year in a row, Guinness was the title sponsor of the International Champions Cup (ICC), a two-week tournament pitting some of the best soccer clubs from around the world against one another right here in the United States. This year, Cristiano Ronaldo and Real Madrid sought to defend their 2013 title against Liverpool, Manchester City, Manchester United, FC Inter, AC Milan, AS Roma and Olympiacos.

The tournament spanned 12 US cities, drawing in over 640,000 passionate fans to the stadiums and exponentially more through live broadcasting on NBC Sports, Fox Sports 1 and Fox Network Television. The ICC made its presence known, appearing several times on ESPN’s Top 10 plays (including Wayne Rooney’s awesome goal in the final match). Most impressive, perhaps, was the Manchester United vs Real Madrid match in Ann Arbor, Michigan where 109,318 fans filled “The Big House,” accounting for the largest crowd to ever watch a professional soccer game in the US. The irony of Guinness setting a record is not lost here.

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All ICC stadium events featured a Guinness Beer Garden providing avid fans with cold beer, giveaways and MKTG INC staff. MKTG INC also executed 161 events at designated local Fan Hubs across the ICC cities, where consumers competed in prop pick contests to win premium Guinness soccer swag and received complimentary beer samples. These events coincided with televised ICC matches and drew even more viewers for the tournament.

MKTG INC also managed the sampling of portfolio-partner Smirnoff Ice at the Dallas and Miami events. Over 2,400 consumers (21+) sampled Smirnoff Ice Original, Screwdriver and Watermelon Mimosa across these two events. Many had never tasted the brand before but eagerly welcomed the ice cold product on those blistering hot days. Both Guinness and Smirnoff Ice saw impressive sales at the stadiums, further establishing them as drinks of choice when watching soccer.

In the end, Manchester United faced off against its heated rival Liverpool in front of a roaring crowd of over 50,000 fans in Miami. After a slow start, Wayne Rooney and his Manchester United team rallied an exciting comeback to win 3-1, claiming the 2014 International Champions Cup as their own. Once again, Guinness treated fans to some of the best soccer the world has to offer right in their own backyards. While it may have only been considered a friendly, the passion, records and bragging rights are certainly real.

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FORTUNE FAVORS GUINNESS

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Fortune also favors the bold.  As the ancient Latin proverb goes, the  Goddess of Luck, Fortuna, favors those who consummately undertake course of action and risks.  We like risks at MKTG INC. We also really like Guinness.

Guinness, robust with roasted flavors of chocolate and coffee,  has been audacious enough to infiltrate sports bar environments of late, challenging consumers to go Head-to-Head in pouring the Perfect Pint.  Boom! Karate chop! Take that Bud and Miller!

And to the victor go the spoils. Guinness invited only the best and boldest to their Grand Finale event to tenaciously pour for a trip to Las Vegas in celebration of Super Bowl XLV. While there was one ultimate Perfect Pint Winner in the NE Region, it is rumored there will be another Guinness Head-to-Head competition between Jerome Bettis and the individual with the most outrageously, bold moment.  Want in? Keep a lookout for MKTG INC in a sports bar near you.

In fact, it’s 5pm on Friday – we’re going to practice.

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