Archive for the ‘Heisman Trophy’ tag

MKTG ATL Hosts Experiential Showcase

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The head nod. The aspiration of every capabilities presentation.

Problem is, nods of assent look suspiciously like the onset of an afternoon nap.

So, what’s the best way to keep people’s attention during a capabilities presentation? That was the question MKTG Atlanta set out to answer.

Being in the show-don’t-tell marketing channel, the answer was easy.

On June 21st, the MKTG Atlanta office held its first Experiential Showcase for clients, brands, and related agencies in an authentically MKTG way; by letting them experience them firsthand. They created an awesome environment full of food, drinks, music and a sampling of the innovations that they’ve recently developed that have toured the country over the last year. With an escape room, unique top tennis challenge, arcade games, AR experiences, MKTG merch and plenty of monitors and TV walls featuring MKTG content, guests left with a deeper appreciation of what MKTG can bring to the party.

Take a look at the video above or HERE and the gallery below to get a peek into the action! Thanks to everyone that came out. We hope you had as much fun as we did!

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Written by Stephanie Rudnick
Stephanie Rudnick

June 28th, 2018 at 12:49 pm

Raising the Roof at the Heisman House

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They say all good things have to come to an end, but we say not before one last hurrah. Which is exactly what ESPN and psLIVE did with the Nissan Heisman House on its final tour stop in Dallas. The 10-stop tour visited major universities throughout the season, helping bring the advertising campaign to life, but the final event happened at the Championship Tailgate Party prior to the National Championship Game.

Over 10,000 consumers made their way to the Heisman House, where they snapped photos with the Heisman Trophy, sat in a (digital) car with a Heisman winner, and tossed footballs in our virtual QB Challenge cage. A steady stream of top talent and past Heisman winners, from Herschel Walker to Troy Smith and Joey Harrington, graced our threshold. All were interviewed on our ‘Late Night in the Middle of the Day’ set, hosted by ESPN Sportscenter’s Neil Everett.

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The only two-time Heisman winner, Archie Griffin, also stopped by to film a segment played on ESPN and ESPNU during pre-game coverage as well as a :30 vignette that will air on ESPN this week. The Championship was the perfect place to close another great season of the Heisman House tour.

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