Archive for the ‘Humans of MKTG’ tag

Who is Your Favorite Past Celebrity Endorser?

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MKTG members Kyle Goncalves, Geoff Biss, Marlie McLaughlin and Katherine Allen get together and discuss their favorite past sponsorship deals, why it appeals to them and how it has made an impact within the industry.

“Tony Hawk’s Pro Skater video game series was a trailblazer in bringing skateboarding into mainstream and sponsorship culture.” — Kyle

KYLE:

Tony Hawk’s Pro Skater shaped the world of skateboarding – it was more than just a video game. This popular series was one of the first and leading platforms, catapulting the sport into mainstream culture. To some, skateboarding was seen as a rebellious activity, but I believe that has shifted due to the work and talent of Tony Hawk as the series brand ambassador. In the late 90s and early 2000s, Activision (video game publisher) leveraged one of the best skaters of all time (Tony Hawk), and created a sense of credibility on a fun platform that allowed room for consumers to truly engage in skateboarding culture. The series and work of Tony allowed the industry to embrace the sport which created a new world for a variety of sponsors to dive into.

Whether you skateboarded or not – you knew the name and importance of Tony Hawk. Tony Hawk as a face for the series was a perfect choice due to his high performance and demeanor. He elevated the sport which opened the door for sponsors to consider skateboarders as marketable athletes – he definitely paved the way.

KATHERINE:

“Peyton Manning’s persona is strategically highlighted in MasterCard’s Priceless campaign” — Geoff

 

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Written by Paige McConney
Paige McConney

October 9th, 2017 at 6:47 pm