Archive for the ‘iBeacons’ tag

What’s In Your Wallet, Kerry?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Kerry Lange, VP, Strategy & Operations in MKTG INC’s San Francisco office.

Kerry knows how to connect people, ideas, strategies and the dots.
I am the epitome of a connector – Malcolm Gladwell could have written about me in The Tipping Point. If you need a job, have a job, or have any kind of need whatsoever, I can probably connect you to someone who can help.

I’m also one of those weird people who can instantly envision what an event or experience is going to look like, and can drill down to the nuts and bolts of how it’s all going to come to life. Guess that’s why I do Strategy and Operations.

From locally sourced bourbon brine to nationally recognized above-the-line, Kerry knows quite a bit about a lot of things. She can throw down on beacon technology while heating it up over bacon mixology. She can quote Blondie lyrics while spouting urban farm statistics.
Yes, this is dorky, but I actually read the dictionary and encyclopedia (as books!) in elementary school. I love to get into analytical discussions about whatever my current obsessions are – right now it’s cutting edge technology for events, the local and artisanal food movement, and always, music. Thankfully I live in San Francisco, which is a rich resource for all three. And I do a mean Blondie at karaoke!

Basically she IS ambient context identification, in human form. We definitely advise opting in.
I love the idea of getting the information I want, when I need it, in exactly the right context. iBeacons can be such a cool way to create a deeper connection and interactive experience, making you feel like you have the world right in your hand. Imagine attending Jazzfest, and while you’re walking around you get a notification that your favorite jambalaya stand is only 50 feet away, and that the blues musician you want to see starts in 15 minutes – makes it so much easier to plan the perfect day and not miss out on the things you love. I expect to see a lot more brands and events opting in to this awesome technology.

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