Archive for the ‘influence’ tag


without comments


Let’s face it, when it comes to laundry, we’d all love to forget about it. While that’s not quite possible for members of the hygienically-minded herd, it is possible to cut out one step, thanks to the Bounce Dryer Bar.
(It sticks in the dryer for 2-4 months of automatic freshness… you heard us: Automatic! Freshness! No dryer sheet necessary.)

MKTG INC joined forces with Tremor, Procter & Gamble’s word-of-mouth marketing organization, to launch the Bounce Dryer Bar by offering 5,000 FREE bars to a panel of moms.

We initially thought our massive supply would last 2-4 months. In this case, we enjoyed being wrong. In fact, all bars were requested in less than an hour.

Share Button

Written by Admin

November 5th, 2010 at 3:17 pm