Archive for the ‘influence’ tag

Meet Fast Company’s New Blogger

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Monster mania

Monster Mania

What’s the first thing you think when you think of Lady Gaga? If your name is Louis Marino, you think direct-to-consumer marketing.

In the inaugural post for his new column for Fast Company, MKTG’s own Creative Studio head explains what we as experiential marketers can learn from Mother Monster, leaving us with just one question — does this new column make Louis a member of the papa … paparazzi?

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Written by Michelle Heller
Michelle Heller

August 3rd, 2011 at 10:10 am


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Let’s face it, when it comes to laundry, we’d all love to forget about it. While that’s not quite possible for members of the hygienically-minded herd, it is possible to cut out one step, thanks to the Bounce Dryer Bar.
(It sticks in the dryer for 2-4 months of automatic freshness… you heard us: Automatic! Freshness! No dryer sheet necessary.)

MKTG INC joined forces with Tremor, Procter & Gamble’s word-of-mouth marketing organization, to launch the Bounce Dryer Bar by offering 5,000 FREE bars to a panel of moms.

We initially thought our massive supply would last 2-4 months. In this case, we enjoyed being wrong. In fact, all bars were requested in less than an hour.

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Written by Admin

November 5th, 2010 at 3:17 pm


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Vans is the man when it comes to brand. To promote their new Yo Gabba Gabba shoe collection, Vans has partnered with the hip kids’ show to produce a series of videos exploring the totally logical link between action sports and giant-sized bright-red alien animals with one eye.

The videos showcase the Gabba Land characters’ mad motocross, skateboard, surf and BMX skills as they bring it alongside pro athletes like Alex Knost and Alistair Whitton. Music by everyone from Devo to the Dragons. First up is Muno exploring LA on a skateboard, in homage to the iconic Bones Brigade Video Show. Want more? Get it here on the Vans microsite.

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Written by Michelle Heller
Michelle Heller

November 5th, 2010 at 12:52 pm

Bauhaus Movement: Who you know and who you…

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Margarete Heymann

Margarete Heyman: Modern Ceramic Plate (Bauhaus Art + Design School)

I was reading about Margarete Heymann in the New York Times yesterday. She is considered one of the “forgotten” women of the Bauhaus movement despite being a very talented, prolific, and active member of the movement.   Heymann’s obscurity is due in part to the patriarchy of arts at the time, world war, economics, and well – really bad geographical choices. However, I immediately recognized her work and the influence it has had on ceramics and pottery to modern kitchen gadgetry (Alessi – for example).  As a tinkerer in flea markets and antique shops, I’ve seen the generations of mass produced work (now collectible) that stand as a tribute to her style and influence.  So, I figured I’d try to “unforget” her to some folks if I could…

From the Times article…”“It’s a tragic story,” said Anja Baumhoff, a lecturer in art and design history at Loughborough University in England. “She was an exceptional woman, who refused to live by the rules. Her work was original, functional, very, very beautiful and remarkably advanced for its time.” The reasons for her obscurity tell us as much about why some people are cast as winners — and others as losers — in design history, as about the Bauhaus and Ms. Heymann herself.”   Read the full article at the link below and google image search away…you won’t be disappointed.

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Written by Francesca Gangitano
Francesca Gangitano

November 2nd, 2009 at 1:03 pm

Posted in Art,Design

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