Archive for the ‘Instagram’ tag

The Latest Trend: Email

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Once upon a time, like ten years ago, email was everything. Before Facebook, Twitter and Instagram, friends would forward baby photos, wedding announcements and jokes about menopause (those were emails from my mother).

In 2007, Nora Ephron wrote a column on “The Six Stages of Email” for The New York Times. “I just got email! I can’t believe it! It’s so great!” the essay began. It ends with “Call me.”

Email is the subject line of the conversation between artist Miranda July and Buzzfeed creator Jonah Peretti on a T  Magazine blog. “E-mail has returned to being more intimate,” says Peretti, “where you might be IMing or messaging or texting with your friend, but when you want to send something that is longer and more meaningful, you use e-mail. I think it’s becoming increasingly important for personal relationships.” (Hear that marketers? Email is practically a love note.)

Miranda July’s latest art project We Think Alone sends subscribers (100,000 so far) an email every Monday from the in-box of one of 20 people July has brought together, like Lena Dunham, Kirsten Dunst and Kareem Abdul-Jabber. For July, reading other people’s emails is a revelation. As she told T, “I’m always like, ‘Oh – so that’s how other people behave in the world.’ You know?”

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Printing Instagram

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It seemed that for the longest time, the idea of printing photographs was a thing of the past. Once everything went digital, people snapped photos quickly and haphazardly because there’s no cost involved to enjoy the photos. Digital photos could live on multiple devices while prints became expensive and clumsy (not to mention difficult to share with your 1,000+ Facebook friends). But the recent popularity of Instagram has led to the birth of companies like Printstagram & Coastermatic, who are providing an opportunity to print these artsy photos on a variety of mediums (posters, stickers, books, t-shirts and even coasters).

We’ve already talked about how to implement Instagram at events, but these companies add a whole new element to the user experience. People love to customize everything and this provides the ability to do that in a permanent way that can live way beyond the event. Additionally, these could be given as gifts that help further extend the reach of a brand via social diffusion.

If nothing else, this is a great Father’s Day gift idea. You definitely have some making up to do after last year…

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Written by Peter McCutcheon
Peter McCutcheon

June 14th, 2012 at 10:00 am

Instagram for Android

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I’m a proud member of the Android Nation, but always feel the pang of app envy when it comes to Instagram .  It’s the first huge digital movement that I’ve been left out of, come to think of it.  And I’d be lying if I said I never considered buying an iPhone for the sole purpose of Instagram’ing.  Well, it looks like holding off on that purchase has paid off!  The Android launch date is still unannounced, but it’s really happening.  If you’re an Android user who wants to be the first to download the super app, sign up here.  I’ll see you in line!

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Written by ebertumen

March 27th, 2012 at 5:05 pm