Archive for the ‘Japan’ tag

MKTG Stages DAN Games

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We made the Dentsu Aegis Network in FRANCE Rock ! Getting ready to ZipLine off of the MKTG France/Dentsu Aegis HQ!

We don’t know about other markets, but here in France, Dentsu has been moving really fast with many acquisitions and multiple business challenges. In support of creating connections between the 1400 employees living in France, MKTG France concepted and executed the “DAN Games” – a way to bring people together to stimulate the spirit of community and give DAN France the energy boost to act as one!

CEO of Dentsu Aegis France is jumping from the agency building. Wow! #Aegis #PDG #thierryjadot

A post shared by Anastasia Af (@lypof) on

The DAN Games were a fun, high-energy and crazy phygital sport challenge: to reach our global headquarter in Japan…step-by-step! To do so, we provided our 1400 employees with a connected wristband (partnering with Nokia/Withings) and set up an online social platform to count every step made by participating DAN staff. Each brand was then able to compete against other by walking as many steps as possible every week, during the seven week challenge. Every monday, the winning brand received a special gift to enhance life at work during a super fun/healthy breakfast.
To stimulate the DAN community during the competition, we set up a dedicated Facebook page and organised four huge events to really bring people together and celebrate:a
– a zip line (see above)
– a tight rope across the DAN building
– a giant laser game and all-staff afterwork music party
In the end, we rewarded everyone (we all collectively walked the distance from Paris to Tokyo 14 times) with a new space/café open to all employees during the day for working and at night for agency parties! Free foods and other treats will also be available. The space is under construction and should open in the coming months.
The DAN Games was entirely designed and implemented by MKTG teams (more specifically by our corporate sport teams -named WUKA- who deliver similar animations to several clients in France). Our scope of work included :
– Creative concept
– Partnership with Nokia/Withings to provide all employees with a connected wristband + launch a platform
– 8 events / breakfast
– 3 big events
– Social media management
– project management and internal coordination with all staff, agencies etc.
To learn more contact Julien (JULIEN.GROLLEMUND@mktg.com)
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Written by Stephanie Rudnick
Stephanie Rudnick

September 21st, 2017 at 1:13 pm

MKTG CEO Charlie Horsey Summits Mt. Fuji in Japan

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Yesterday, our CEO Charlie Horsey joined a group of executives and new staff from around the globe to partake in an annual climb of Mt. Fuji. Learn more about this tradition at Dentsu Aegis Network from the AdAge article below.

MKTG CEO Charlie Horsey (l), Rob Horler CEO Dentsu Aegis Network USA (center in hood) and other leaders on Mt. Fuji in Japan

MKTG CEO Charlie Horsey (l), Rob Horler CEO Dentsu Aegis Network USA (center in hood) and other leaders on Mt. Fuji in Japan. The ritual started in 1925. Every July, Dentsu’s young hires and newly promoted executives climb Mt. Fuji, elevation 12,388 feet. From afternoon into the night, they navigate volcanic rock and ash to reach the summit for sunrise around 4:30 a.m.

 adageHow Japan’s Dentsu Climbed to the Top of the Agency World

Dentsu Does Things Differently, From Scaling Mountains to Sending a Robot Into Outer Space

By . Published on .

The ritual started in 1925. Every July, Dentsu’s young hires and newly promoted executives climb Mt. Fuji, elevation 12,388 feet. From afternoon into the night, they navigate volcanic rock and ash to reach the summit for sunrise around 4:30 a.m.

Tim Andree, a 6-foot-11 American executive, climbed in 2007, joining a pack of mostly Japanese 20-somethings. The Dentsu Inc. exec VP recalls awaiting dawn with 100 new hires and a few senior employees in a rest hut.

“You’re kind of jam-packed, and there were four executives kind of spooning each other on two tatami mats — it was close quarters,” Mr. Andree said.

Once there, exhausted climbers write postcards to clients and send them from the summit’s post office. Another tradition is prayer: “I prayed in front of the Shinto shrine for the success of my clients and Dentsu,” Mr. Andree recalled.

It’s clear the Japanese agency has taken a very different path to get to its current position: Dentsu Inc. is No. 5 in Advertising Age’s ranking of the largest agency companies. Yet western ad giants don’t ask employees to literally climb mountains and pray for clients’ prosperity.

Read more here

provided by MKTG Global Communication Team

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Written by Stephanie Rudnick
Stephanie Rudnick

July 21st, 2016 at 11:27 am

Cincy goes loco for fútbol

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Cinti_WorldCupGang

The Cincinnati MKTG INC office invited an especially lucky group of clients to catch the Colombia-Japan World Cup matchup at the downtown office on June 24.

“As Colombians we grow up living soccer and loving soccer. It’s part of our family, part of our childhood, so to see Colombia do so well in this World Cup and qualify in the first two games brings a lot of pride,” said Colombian native Luis Restrepo, Orgullosa Brand Manager at P&G. “It also means that there is an amazing party somewhere in Colombia.”

With help from her compadres y comadres, Orgullosa Account Supervisor Natalia Salces organized the Cincinnati event, which featured a photo booth, foosball table, Caipirinha drinks, arepas, and, of course, televised viewing of the game (because we couldn’t afford to send everyone to Rio).

Cinti_WorldCupParty

The fiesta drew inspiration from the #MyHouseIsMyStadium campaign for Orgullosa, P&G’s online word-of-mouth community for Latinas living in the U.S. Except in this case the office was our stadium.

Approximately one-half of all attendees were rooting for “those guys in the yellow jerseys” to win. The other half showed up for the refreshments.

Colombia bested Japan 4-1 and advanced to the round of 16. Restrepo used that good luck to propel him in his own foosball victory over Todd Laabs, SVP Marketing & Operations for MKTG INC. Laabs mumbled something about “a couple of sloppy goals” and vowed redemption in the form of ping pong.

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