Archive for the ‘John Seiler’ tag

Rumble in the (Internet) Jungle: Part II

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Going back to the dotcom boom of the late ‘90s there has been a constantly evolving race to the top of the internet food chain, and recently it has become clear we have entered a new chapter in the struggle.  The Silicon Valley-led revolution is defined by super-connected young millionaires and billionaires, two of whom find themselves at the center of the fray.

Enter heavyweight CEO’s Larry Page (Google) & Mark Zuckerberg (Facebook), leaders of the first two true internet super powers.  Facebook, Foreman to Google’s Ali, withstood the first volley of the rivalry when Google+ failed (so far) to take a significant bite out of Facebook’s social networking pie.  Facebook’s counter offensive has since taken the form of Graph Search, a direct challenge to Google’s stranglehold on the search market.

Facebook is seeking to reinvent the effectiveness of the internet search by factoring in the recommendations, likes and check-ins of everyone in a user’s network.  For example, you could search for ‘Restaurants my friends like in San Francisco’ and be presented with a page of friend-endorsed options.  But the search capability, while an exciting tool, is just the beginning.  Owning search and the data it generates would also give Facebook the kind of information needed to mount a true challenge to Google AdWords, highly effective ads that target tendencies a user generates over time.  For marketers, it will mean the chance to better understand our consumers as they continue to funnel more and more data into one central location.

And as the Kenyan proverb goes, ‘when elephants fight, it is the grass that suffers.’  Expect the Yelps, Spotifys and Foursquares of the world to face an uphill battle as Facebook and Google continue to duke it out.

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Written by John Seiler
John Seiler

February 11th, 2013 at 8:59 pm

Happy New Year!

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NFL-nfl-4311909-1280-800Photo Credit: FanPop.com

The Olympics are great.  Every four years I get to become an expert in sports that are so far outside the mainstream I’m not sure they actually exist (looking at you, Trampoline).  Every moment of the Games, from the diver that fails to rip the entry on his inward reverse double pike somersault to the dressage rider that picks the perfect musical selection, I get the satisfaction of feeling like I am entering uncharted sports waters.  And that I know exactly what I am talking about.

But in a few days all of that will be over, and we will once again turn our attention on the great American wheelhouse of sports gluttony: football season.  What was once a weekend of relaxed Saturday and Sunday viewing has morphed into an uncontrollable beast of obsessive fantasy updates, game broadcasts every night of the week (yes, Montana vs. Idaho on Tuesday counts) and blatantly irrational screaming at television sets.

With all that action, here are 3 can’t miss opportunities this season:

1) NFL ’12 App: if you’re an out of town transplant like me there is nothing worse than being forced to watch the games Fox and CBS want you to watch every Sunday.  Enter the NFL ’12 app, a handy little program that will get you everything you could possibly need, from the radio broadcast of your choice to live Fantasy Football integration.

2) Nike.com/NFL: Don’t take this the wrong way, but it’s time to throw out the crew neck sweatshirt with the chili stain down the front.  Now that Nike has taken over as the official supplier of NFL uniforms and sideline gear, there’s no excuse for showing up to the bar/stadium/friend’s apartment in old threads.  With NFL themed jerseys, tees, polos, custom kicks, hats and more, there’s something for everyone.  Even you, Uncle Joe.

3) Friday Night Lights isn’t just a book, movie or (ugh) tv show-go watch your local high school team.  It’s the purest form of football there is and beats the heck out of another night wasted in that dingy bar you always go to.  Plus, you might be surprised by the local talent; check out rivals.com for the latest list of the top recruits in your area.  Who knows, it might be the scoop that wins your 2019 Fantasy league.

So there you have it.  Once the good ole USA is finished winning the Olympics put away your synchronized swimming scoring rubric and break out the face paint.  Football is back.

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Written by John Seiler
John Seiler

August 13th, 2012 at 3:07 pm