Archive for the ‘Johnnie Walker’ tag

The Ryder Cup: Kilt Jokes Welcome

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Photo Credit: Getty Images

Three things that belong together: Scotland, Johnnie Walker and golf. The trio came to life in a series of events architected by MKTG INC and Johnnie Walker to celebrate the return of the biennial Ryder Cup to golf’s spiritual home at Gleneagles Hotel in Perthshire.

There were two tares (that’s Scottish for parties) with EventScotland and another pair of events with Ryder Cup Europe. Both featured signature cocktails and under-kilt banter.

Meanwhile the 2012 Ryder Cup just wrapped last weekend in Illinois (America 13 1/2 points, Europe 14 1/2 points). The three-day tournament closed with a classic-malt tasting hosted by a Johnnie Walker master of whisky. Auld Lang Syne, friends.

Written by: Lauren Faustini

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Written by Admin

October 2nd, 2012 at 9:46 pm

Blue Celebration

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Personal Style

Personal Style

The man on the defensive end of the Super Bowl XLVI-winning New York Giants, Justin Tuck, knows how to show his appreciation. Tuck’s teammates each got a special gift in celebration of the NY Giants’ Super Bowl win — and MKTG INC was happy to join in the celebration. We facilitated the engraving of 84 personalized bottles of Johnnie Walker Blue Label — one for each of Tuck’s teammates and coaches. The bottles were engraved in 24 hours, just in time for the parade, and media outlets such as ESPN’s SportsCenter, Yahoo! Sports, Fox Sports, USA Today and AM New York spread the news about Tuck’s championship gift. Each bottle had the player’s name on it along with the label “Super Bowl XLVI Champions.” Mario Manningham’s bottle was engraved with the words “The Catch” to commemorate the most-talked-about play of the game. Congrats, Big Blue!

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Written by Katie Harrigan
Katie Harrigan

February 10th, 2012 at 1:37 pm


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fredo likes pretty street art

The BLG Friday Feature is the QCK3 (QUICK THREE). This is where BLG engages in a verbal romp with a friendly MKTG INC employee. Rules of engagement? The introduction is the back of your business card and the corresponding photo is randomly selected from your Facebook page. Take a dip in this weeks’ hotness.

Today’s Victim: Fredo

Part Account, part Production, part Creative, part Style Icon: Alfredo, a.k.a, Fredo a.k.a Don Pablo Cantina a.k.a the Tight Roll Assassin will do whatever it takes to get the job done – and done in style.

BLG: That is the best business card we have read yet. Assuming the Tight Roll Assassin refers to your expertly rolled khaki pants, yes?

FRDO: Naturally. And I actually don’t have a card. But if I did it wouldn’t say any of that shit. It would just say “Stay sexy my friends!”

BLG: I like you. So what do you do around here anyway?

FRDO: I do a little bit of this and little bit of that and somehow an event takes place, people are happy and the photos look hot. Truthfully – I don’t like talking about myself.

BLG: Never would have guessed. Ok then let’s talk about something other than you. This being a blog – what’s your favorite Interweb video?

FRDO: The Man Who Walked Around The World by Johnnie Walker. Hands down one of the best things I have ever seen.

BLG: That is a good one. And JW is delicious scotch. In fact, I think BLG needs a scotch right about now. Last, most important question: zombies or vampires?

FRDO: Vampires, 100%,  cause those guys are always styling while doing dirty deeds. Play on players!

BLG: And there you have it. Vampires: 1, Zombies: 0. Play on players, indeed.

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Written by Admin

November 12th, 2010 at 12:37 pm

Posted in QCK3

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The BLG Friday Feature is the QCK3 (QUICK THREE). This is where BLG engages in a verbal romp with a friendly MKTG INC employee. Rules of engagement? The introduction is the back of your business card and the corresponding photo is randomly selected from your Facebook page. Sick ’em, boys!

Today’s subject: Tony

Tony is a Group Account Director who chose the ho-hum backing of his business card, so we don’t have a super-sweet description to put here. What does this say about Tony? BLG investigates on this fine Friday morning…

BLG: Why no custom business card? Is Tony not a risk-taker?

TNY: Well, I wanted it to say something about me making the world safe for democracy and/or kickin’ ass and takin’ names, but somehow that was lost in the editorial process. Can’t trust you writers.

BLG: Fair enough. And speaking of trust, I’m not sure i’d entrust the future of democracy with you anyway. You wouldn’t have time to watch college football…

TNY: Very true. GO DAWGS!

BLG: So what do you do when you aren’t doing here?

TNY: I think about how awesome it would be if I WAS here, and what I’ll do when I’m ACTUALLY here.  Aside from that, I play with my 2 little dudes (Aldo: 19 months and CJ: 5 Months, and my awesome wife Amber: 396 months).  This typically involves loading up the stroller (it’s a double-decker UppaBaby…it rocks) and wandering to all of the exotic spots of the Upper Eastside. I also watch UGA Football.  That is all.

BLG: I’m sure Amber is happy you took the time to count out how many months old she is. And that we are now publishing it here. Oops. So besides contributing to the Upper Eastside Strollerocracy, you have worked on a ton of programs in your MKTG INC tenure. What’s your fave?

TNY: I’d say it’d have to be The Classic Malts Mentor program.  (And you thought I was going to say Johnnie Walker Journey/House of Walker).  The Classic Malts Mentor program was a lot of fun, because I got to work with the Masters of Whisky to develop a program that was tactile, engaging, entertaining and had a direct impact on rate of sales for accounts.  AND we were talking about scotch, so how could it NOT be fun?

BLG: We love scotch at BLG. And yes, we did think you were going to say Johnnie Walker Journey/House of Walker.

TNY: Of course that would be a close second.  Because of the event, but also because of the people I got to know working on those programs over the last 5+ years.

BLG: I bet you went through a lot of kilts in 5+ years.

TNY: Naturally.

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Written by Admin

November 5th, 2010 at 12:28 pm