Archive for the ‘Keep Walking’ tag

Johnnie Walker to U.S. Soccer Team: Keep Kicking!

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Photo courtesy of @alebedoya17 via Instagram.

Photo courtesy of @alebedoya17 via Instagram.

The US Men’s National Soccer Team arrived in Brazil for the 2014 World Cup as part of the “Group of Death” (contrary to initial reactions, not a heavy metal group) facing soccer royalty in the form of Portugal, Germany and Ghana. After an impressive showing that included defeating Ghana, the team that had eliminated them from the championship in South Africa in 2010, and facing Germany, currently reigning as the world champs for the next four years, they squeaked through to the first knockout round (the Round of 16) – a feat that they’ve only accomplished five times in the tournament’s 84-year history.

Though our men were eventually eliminated by Belgium and returned home on July 3, they didn’t leave Brazil empty-handed. Alejandro “Ale” Bedoya, a brand-new member of the USMNT, who made his World Cup debut this year, gifted each member of the 23-man team with a bottle of Johnnie Walker Blue Label, engraved with the message “Brazil was just the beginning. Keep Walking.” – a fitting tribute to a team who inspired millions of Americans to chant “I believe that we will win.”

Not only was the advance to the Round of 16 “an epic achievement,” as Bedoya said, but the 2014 World Cup set the bar higher than ever for American engagement with the quadrennial event – an estimated 26.5 million people in the U.S. watched the Cup’s final (1.8 million more than the final between Spain and the Netherlands four years earlier).

The World Cup has officially been passed to Russia for 2018, and millions around the world are dealing with a bit of withdrawal without three matches per day to watch on their desktop monitors during work. However, with U.S. soccer die-hards inspired and a slew of brand-new fans watching, it’s safe to say that we will all be waiting with bated breath to see Ale Bedoya and his teammates’ next steps.

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Keep Walking, Miami

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HOWOn our third leg of a four-city tour, House of Walker passes through the trendy streets of Miami, FL and inspires consumers to KEEP WALKING. Over 14 nights, 2,100 guests were invited into the House of Walker to experience the worlds leading Scotch whisky. These guests enjoyed Johnnie Walker whisky in an interactive and upscale setting while they discovered the brand’s pioneering spirit. Each night, the House of Walker featured a special guest as we celebrated influencers who are taking their “next step.” 

During a Q&A session of the evening lead by Master of Whisky, Stephen Wilson each spotlighted guest shared personal stories of how they are inspired to keep walking on their journey, as John Walker did in his exploration with whisky. The House hosted many talented guest but a few who stuck out included Jason Hardi, pioneer of the innovative smart headphone, Muzik; Alexander Mijares, one of South Florida’s most vibrant and promising artists; and musician, broadcaster, and digital media influencer, Derrick N. Ashong.

The House of Walker also brought to life nearly 200 years of monumental moments in the brand’s history by showcasing the craft blend, the brand’s globalization and the innovation of the bottle design.

If you were not lucky enough to experience the House of Walker in Miami, don’t fear, as we will take our next step on the tour to sunny Venice Beach, CA from March 26th – April 19th. We hope to see you there. Cheers and KEEP WALKING.

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