Archive for the ‘Ketel One’ tag

16th Annual Tales of the Cocktail: MKTG & Diageo Making A Splash Together

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Photos courtesy of Diageo.

Photos courtesy of Diageo.

MKTG and Diageo made a splash at the 16th annual Tales of the Cocktail in New Orleans (July 19-24, 2016). TOTC is the world’s premier cocktail festival for both industry and consumers, sponsoring a series of seminars, tasting rooms, spirited dinners and volunteer events with the Bon Vivants (San Francisco-based & nationally recognized cocktail, hospitality, marketing and design firm). Immersive experiences allowed attendees to experience innovative Canadian-themed cocktails by Crown Royal, rejuvenate in the morning at the Tanqueray Gin & Juice bar, taste rare malts from the scotch portfolio- brought together by some of the greatest bartenders in the world at the World Class Family Reunion dinner and let loose at the #DiageoGames portfolio party.

Some highlights included:

Ode to the Bowl: Tequila Don Julio, Zacapa Rum, Ketel One Vodka and Bulleit Bourbon sponsored the unofficial kick-off to Tales of the Cocktail at the world-famous Rock’n’Bowl lanes, in a partnership with the Spare Room in Los Angeles. Teams from around the globe competed for the Punch Bowl prize, with Team London bringing home the gold!

World Class Family Reunion: After five years of touring the country and looking for the best bartenders, Diageo’s World Class program hosted a dinner to reunite past competitors and reminisce about the challenges and triumphs of the past five years.

#DiageoGames Portfolio Party: Diageo showcased 14 of its brands at the Diageo Games, arguably one of the most talked-about events at Tales of the Cocktail this year. Each brand represented a country, and activities that consumers could participate in included volleyball, badminton, speed-walking and foosball.

A buzz was building throughout the week with the “Follow the Torch” campaign and hashtag.  Bartender Sean Kenyon and a group of 15 bartenders began the journey with the torch in Denver, CO, riding their motorcycles to New Orleans, and the journey was completed throughout the week of Tales of the Cocktail in the French Quarter by bartenders on a custom, branded pedicab with inflatable torches. Each leg of the run was shared on social media, and generated more than 53,000 likes and views.

Tasting Room- A Spirited Celebration of the Americas: Lauren Mote (2015 Canadian World Class Champion and co-founder of Bittered Sling Bitters) partnered with Diageo’s Reserve Brands to execute this tasting room to take guests on a tour from Western Canada to the Southern United States, mid-Mexico through to Central America, with a quick bounce to the Patagonian region of South America, all told through the story of cocktails.

Guests enjoyed the following cocktails, brought to life in posters and recipe postcards designed by New Orleans-based artist Phillip Collier:

Neerlandia: Ketel One Vodka, Caesar Mix & Bittered Sling Gastown Bitters

Freemasonry Fizz: A breakfast-inspired Ramos gin fizz featuring Tanqueray No. TEN with local organic eggs & Fruit Loop cereal garnish

Anacafé: Zacapa Rum 23 paired with fresh espresso, yellow Chartreuse & Giffard Banane

Century Plant: Tequila Don Julio Blanco, Mezcal, Aloe Vera Juice, Ginger, Lime & Gose beer

 

–Contributed by the MKTG Diageo team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 26th, 2016 at 1:50 pm

Arizona Cocktail Week: Photo Recap

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We’re sad that Arizona Cocktail Week just wrapped but couldn’t be more thrilled with the amazing events that occurred during the past week. Take a look below for a photo recap of last week’s Arizona Cocktail Week!

 

bartendersbrunch

Bartenders Brunch: How did we end Arizona Cocktail Week on a high note you ask? Simple: Invite top bartenders to a rooftop brunch to enjoy cocktail pairings, learn all there is to know about World Class US, and enjoy some AZ sunshine! #donjuliotequila #tanquerayusa #ketelone #zacaparum

 

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Zacapa Rum: Freshly brewed coffee cocktails and well-deserved massage stations, were brought to guests by Zacapa Rum and Cartel. #azcw2016 #mktg #zacaparum

 

cocktailcarnival

Cocktail Carnival: Cocktail Carnival wouldn’t have been complete without a Diageo-inspired cabana takeover! #crownroyal #captainmorganusa #smirnoffus #crownroyal #GoFullCaptain #smirnoff

 

ketelonebloodymarybar

Ketel One: There was no better way to kick off Arizona Cocktail Week 2016 than with a #ketelone Bloody Mary, served up by World Class bartender Ricky Gomez! #nola. #mktg #ketelone

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Written by Paige McConney
Paige McConney

February 29th, 2016 at 4:09 pm

Introducing World Class Training Labs

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MKTG is proud to be a part of this year’s World Class Training Labs. World Class Labs serve as both workshop and playground where bartenders explore the industry’s most relevant topics and practice new skills, all with the guidance of bartending luminaries. The Labs’ purpose is to honor, elevate and extend the craft of bartending, and the passion for it, throughout the industry. The Labs provide a platform for our Reserve brands to participate and provide “Best in Class” Training to the trade community.

A one day, 3 session, skills and brand training event leverages existing brand training content such as Tanqueray “classics and Ketel One “Food Pairing.”  Each training lab features World Class talent from either US, Global Markets, or Experts who also run seminars on relevant topics such as the Art of Presentation. Attendance at any of the World Class Training Labs satisfies the learning requirement for entering the World Class competition.

During the brand sessions, attendees will have the opportunity to learn about some of the world’s most premium liquors. While learning about Don Julio, Ambassador and participants will travel to a local farm where a local farmer will lead a seminar on fresh ingredients. Ketel One participants will enjoy a hands on food pairing training session while Zacapa Rum participants will sit in on The Art of Show – Unlocking Flavor brand education.

The World Class Training Lab program began in early September and will continue through early February in several US Markets. Take a look below at photos from previous markets and stay tuned to MKTG’s social channels for photo updates as the program continues!

 

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12 Drinks to Make Your Holiday Brighter

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Diageo Post

The holiday season is upon us. However you celebrate, it’s an exciting and crazy time of year – the lights, the gifts, the time with friends and family. The shopping, the wrapping, the cooking. Fighting for a parking space, elbowing for an XBox and clamoring for an aisle seat. Rudolph marathons, office parties, tinsel everywhere, Christmas Carols, the Elf on a Shelf OMG WHAT ARE YOU DOING ON NEW YEAR’S EVE?

Woah, I’m thirsty. Are you thirsty?

Nothing will put you in the holiday spirit like a signature seasonal cocktail in front of the fireplace. Heck, if you don’t have a fireplace, turn on the Yule Log channel (it’s a real thing) and your space heater and grab a blanket and a buddy.

To help, here’s a few drink ideas from our friends at Diageo for the #12DaysofCocktails. And to help guarantee your name will be on the “nice” list after that fit you threw over the aisle seat, you might consider leaving one of these for Santa instead of those milk and cookies.

Johnnie Walker
Johnnie Walker Gilded Punch
1 1/2 ounces Johnnie Walker Gold Label Reserve™
¼ ounce Dolin Blanc Vermouth
¼ ounce Simple Syrup
½ ounce Fresh Squeezed Lemon Juice
1 ounce Brut Champagne
Combine all ingredients except the champagne, in a mixing tin. Shake and strain into a champagne flute. Top with champagne. Garnish with a wide lemon twist. (Recipe courtesy of Andy Seymour for Johnnie Walker)

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Zacapa Solera Hot Cocoa
1 1/4 ounces Zacapa Rum 23
1/2 ounce Pedro Ximenez Sherry
5 ounces Hot Cocoa
Grated Cinnamon and Cracked Pink Peppercorn for Garnish
Combine rum, sherry and hot cocoa into a cocktail shaker. Shake well. Pour contents into glass mug. Garnish with grated cinnamon and pink peppercorn. (Recipe by Lynnette Marrero for Zacapa)

Don Julio Austin Farm to Shaker
Don Julio Mulled Mule
1 1/2 oz Tequila Don Julio Blanco
1 1/2 oz Spiced Apple Cider
1 1/2 oz Ginger Beer
1/4 oz Fresh Lemon Juice
1 dash Apple Bitters
Candied Ginger for Garnish

Build by pouring tequila and lemon juice over fresh ice in a collins glass. Top with equal parts spiced cider and ginger beer. Top with a dash of apple bitters. Garnish with candied ginger. (Recipe courtesy of Marshall Altier for Don Julio)

Ketel Ernestos Way
Ketel One Ernesto’s Way
1 ½ ounces Ketel One® Vodka
½ ounce Fresh Lime Juice
¼ ounce Maraschino Liqueur
1 dash Absinthe
2 ounces Grapefruit Soda
Combine first four ingredients in a mixing glass. Shake with ice and strain into a collins glass filled with ice. Top with grapefruit soda. Garnish with a mint sprig. (Recipe by Michael Martensen for Ketel One)

Tanqueray Alexander
Tanqueray Old Tom Alexander
1 ounce Tanqueray Old Tom
¾ ounce White Crème de Cacao
1 ounce Heavy Cream
Shake and serve up with grated nutmeg as garnish. (Recipe courtesy of Tanqueray)

Don Julio Austin Farm to Shaker
Don Julio Sage & Fig Smash
1 1/2 ounces Tequila Don Julio Reposado
5 Lemon Wedges
1/2 ounce Grenadine
2 slices Mission Fig
2 whole Star Anise
4-5 Sage Leaves
Muddle lemon wedges and star anise with grenadine in a cocktail shaker. Add tequila, sage sprig and 1 slice fig to the cocktail shaker with ice. Shake well. Strain into a rocks glass over ice. Garnish with fig slice, star anise and sage sprig. (Recipe courtesy of Marshall Altier for Don Julio)

Captain Morgans Mustache
Captain Morgan’s Mustache
2 ounces Captain Morgan Original Spiced Rum
1 ounce cola
4 ounces Guinness Stout
Pour rum and cola into a glass. Top with Guinness Stout. (Recipe courtesy of Captain Morgan)

Don Julio Austin Farm to Shaker
Don Julio Siesta
1 1/2 ounces Tequila Don Julio Blanco
1/4 ounce Campari
3/4 ounce Fresh Lime Juice
3/4 ounce Simple Syrup
1/2 ounce Grapefruit Juice
Grapefruit Peel for Garnish
Combine tequila, Campari, fresh lime juice, simple syrup and grapefruit juice in a cocktail shaker with ice. Shake well. Strain contents into a coupe glass. Garnish with a long peel of grapefruit. (Recipe courtesy of Marshall Altier for Don Julio)

Zacapa Vines
Zacapa Vines & Fallen Leaves (Punch – serves 30)
4 cups Zacapa Rum
1/4 cup Orange Liqueur
1 cup Riesling Sparkling Wine, chilled
1 cup Sparkling Water, chilled
1/4 cup Pumpkin Spice Syrup
1 cup Fresh Lemon Juice
Fresh Sage and Cinnamon for Garnish
Combine lemon juice and pumpkin spice syrup into large punch bowl or pitcher and stir. Add in rum, orange liqueur, Riesling and sparkling water and stir gently until blended. Add Ice. Strain into punch glasses. Garnish with fresh sage and cinnamon. (Recipe by Lynnette Marrero for Zacapa)

Captain Snow Storm
Captain Morgan Snow Storm
1¼ ounces Captain Morgan White Rum
1 ounce Rumchata
¼ ounce Rumpleminz
Chocolate Syrup
Fill shaker with ice. Combine ingredients, shake and pour into a glass. Drizzle with chocolate syrup. (Recipe courtesy of Captain Morgan)

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Bulleit Hot Toddy
1.25 oz. Bulleit Bourbon
1 tsp fine grain sugar
2 small clove(s)
1.5 oz. boiling water
Add Bulleit Bourbon, fine grain sugar, and cloves in a mug. Add boiling water. Stir.

Tanqueray Gin Flip2
Tanqueray Gin Flip
1 ¼ ounces Tanqueray® London Dry
½ ounce almond syrup
½ ounce heavy cream
1 egg
3 dashes Angostura bitters
Combine all ingredients in a shaker. Shake vigorously and pour into a coupe glass. Garnish with star anise. (Recipe courtesy of Tanqueray)

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This Movember, Make a Move for MKTG INC

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It’s nearly Movember and the time for change is now! As a part of Generation Moustache, Ketel One is committed to changing the face of men’s health. This is the second year Ketel One has partnered with Movember, last year raising over $30,000.
Each year during the month of November, Movember is responsible for sprouting moustaches on men’s faces around the world. Men (Mo Bros) grow and women (Mo Sistas) support the moustache for 30 days to raise vital funds and awareness for men’s health.
Please join us through this month-long journey together, raising awareness for men’s health issues. We encourage you to register for Movember, JOIN TEAM MKTG, and start supporting and growing! By joining our team, you are also joining forces with the greater Ketel One Network, made up of our bartender friends and partners from across the globe.
You can donate to Movember and Team MKTG by:
DONATING ONLINE
Writing a check to ‘Movember’, referencing our registration ID: 1041797 and mailing it to:
Movember US, P.O. Box 1595, Culver City, CA 90232
Your donation will support world-class men’s health programs that combat prostate and testicular cancer. These programs, directed by the Movember Foundation, are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men’s health. To find out more, you can visit the programs section of Movember’s website.
MKTG would like to challenge you to help us surpass the $30,000 donation made on Ketel One’s behalf last year! Let’s change the face of men’s health toge

IMG_2194[1]Greg Lorenzo: MKTG INC Team Captain

It’s officially Movember and the time for change is now! As a part of Generation Moustache, Ketel One is committed to changing the face of men’s health. This is the second year Ketel One has partnered with Movember, last year raising over $30,000.

Each year during the month of November, Movember is responsible for sprouting moustaches on men’s faces around the world. Men (Mo Bros) grow and women (Mo Sistas) support the mustache for 30 days to raise vital funds and awareness for men’s health.

Please join us through this month-long journey together, raising awareness for men’s health issues. We encourage you to register for Movember, JOIN TEAM MKTG, and start supporting and growing! By joining our team, you are also joining forces with the greater Ketel One Network, made up of our bartender friends and partners from across the globe.

You can donate to Movember and Team MKTG INC by:

1) DONATING ONLINE

2) Writing a check to ‘Movember’, referencing our registration ID: 1041797 and mailing it to: Movember US, P.O. Box 1595, Culver City, CA 90232

Your donation will support world-class men’s health programs that combat prostate and testicular cancer. These programs, directed by the Movember Foundation, are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men’s health. To find out more, you can visit the programs section of Movember’s website.

MKTG INC would like to challenge you to help us surpass the $30,000 donation made on Ketel One’s behalf last year! Let’s change the face of men’s health together!

Written by: Melissa Fitzgibbon

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