Archive for the ‘Kevin Collins’ tag
MKTG won top honors at the 2016 EventTech/Event Marketer Experience Design & Technology Awards in Las Vegas. The ceremony is the world’s largest and only recognition program honoring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Amid 1,000+ of the industry’s top event marketers, MKTG was in full force to accept their big wins, including:
Best Consumer Environment
Campaign: Gatorade Fuel Lab
Best Permanent or Pop-Up Retail Experience
Campaign: The Levi’s Lot
Huge shout outs to our awesome client partners Gatorade and Levis for whom we brought to life the touring Gatorade Fuel Lab & The Levi’s Lot at Super Bowl 50. Much gratitude.
–Contributed by MKTG Global Communications team
DICK’S Sporting Goods, the largest U.S.-based sporting goods retailer with more than 600 locations has chosen MKTG INC as its Event, Community and Experiential Agency-of-Record. We are tasked with providing strategy, planning, account management, as well as sponsorship activation of the 2015 DICK’S Sporting Goods Pittsburgh Marathon, line-of-business expansion development and ongoing integration and positioning of community marketing managers.
“We have been working with MKTG for well over a year on several projects and have been so impressed with how, from strategy through to execution, they consistently over-deliver,” said Mark Rooks, DICK’S Sporting Goods Vice President of Sports and Community Marketing. “This is a really exciting time at DICK’S as we roll out several sponsorships and consumer and business-facing programs that MKTG will help us bring to market. We could not be more thrilled with our selection.”
“We are so proud of our great success and influence within the retail, sports, entertainment and community-building space over the years and have truly enjoyed working with DICK’S in helping them think differently about their sponsorship and engagement executions,” said Charlie Horsey, CEO, MKTG INC. “DICK’S Sporting Goods is loved by people of all ages, which makes developing strategies, to engage consumers and the DICK’S community so exciting by leveraging both digital tools and live activations that resonate.”
The account will lead by Kevin Collins, GM of MKTG’s Chicago office and the core team will include members form across the agency’s US footprint.
Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column, we take a look at the business cards of our coworkers and hear the stories behind them. Here’s the story behind the business card of Kevin Collins, General Manager of MKTG INC’s Chicago office.
Kevin owns a tuxedo T-shirt. On the back it says, ‘Drive it like you stole it.’ Other than lacking the embarrassment gene, that pretty much sums up his attitude as he works on both new business and account services.
What a quote, right? I heard this from my grandfather many years ago as I packed up my truck and drove from Chicago to San Francisco for my first job. It was perfect timing for these words – push the pedal down, all the way down, and don’t look back. So wise were those words that I tossed them on the back of a tuxedo T-shirt, softball uniform and this business card – tipping a cap to it every place I could.
Those that know me know that quotes like this are a microcosm of what you get. I like to push limits, keep things light, have fun, enjoy what I do and I never, never ever, never ever ever, think about pulling my foot up off the pedal. Because anyone that’s ever stolen car knows that the minute you slow down is the minute you get caught. Write that down.
His ability to build consensus and get everybody to pull in the same direction is another useful quality.
I thoroughly enjoy meeting new people and forming new relationships. I thoroughly enjoy growing and nurturing existing relationships. I thoroughly enjoy bringing people together to successfully attack a goal.
When he’s not driving at high speeds, Kevin enjoys country music, line dancing, hand shuffleboard and all things Chicago.
Donny & Marie Osmond (as did some other people) once sang, “I’m a little bit country, I’m a little bit rock n’ roll.” I like that lyric. It helps me articulate my approach to life. I can drive at high speeds and reach destinations, but I also know now, better than ever, when to down shift and enjoy the moments – personally and professionally.
Growing a family over the past decade (wife Margot, daughter Rockey, brand-new son Dodge) has put a lot of things in perspective – the importance of maintaining my pedal-down approach with clears eyes and a full heart (#coachtaylor) and the even greater importance of balancing it with my happy places – family, friends, country music, hand shuffleboard and, of course, all things Chicago.