Archive for the ‘Kylie Jenner’ tag

Kylie Cosmetics Pop-Up Shop Powered By Shopify

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MKTG is so thrilled to have partnered with Shopify on such a successful endeavor.

Originally posted on Fashionista:

One of the hottest topics of 2015 was Kylie Jenner’s lips, but 2016 was the year she capitalized on all that discussion with her own rapidly expanding cosmetics line. The first Lip Kit dropped on Cyber Monday 2015 at 12 p.m. EST. At 12:01 p.m. EST, everything was completely sold out. Within minutes, the site crashed entirely and still wasn’t functioning properly hours later; the kits, which retailed for $29 a piece, were already listed on eBay for upwards of $200. It was a buzzy product launch (something the Kardashian/Jenner/Wests are experts at) to say the least, but Kylie stans who weren’t able to purchase the item Jenner had been teasing on social media for months were not exactly pleased. Angry tweets and comments — as well as negative reports to the Better Business Bureau — would plague Jenner for months to come. So in January, Kylie Cosmetics relaunched in partnership with popular e-commerce platform Shopify, which still powers all of the 19-year-old’s retail endeavors.

Shopify already had a connection to the family (it powered Dash‘s website) and Jenner switched over when her team realized demand would be too high for their existing online platform. As Shopify powers over 325,000 merchants, it’s built enough back-end infrastructure and servers to prevent a crash like the aforementioned Lip Kit fiasco, explained Loren Padelford, VP & GM of Shopify Plus, over the phone last week. “We had to write special software that allows us to manage servers in a unique way,” he said, using the analogy of standing in line at a physical store before you can check out. Essentially, shoppers must wait in a digital line before they can check out, and that prevents the site from crashing when millions of people flood it simultaneously once Jenner sends that all-important tweet….

Finish reading on Fashionista

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

January 2nd, 2017 at 1:58 pm

Guest Q&A: Joey Jalleo, Standard International, talks Met Ball, Bora Bora and Burberry

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Joey Jalleo Photo by Jerome Jakubiec

 

For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.

We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.  

 

Thanks for joining us today Joey!  We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year? 

In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown.  It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party.  I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala.  Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.

2015 was no exception. 

MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.

STANDARD NYCViews from The Standard High Line NYC

You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?

I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles.  SPECTACULAR!!

Burberry-the-show-6-Vogue-17Apr15-pr_bAs the Grenadier Guards’ drums beat, the models and guests file out onto the lawn for the party.

Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?

At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.

You’re quite the jet setter. What’s been the best trip/city place or places and why? 

I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows.  The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.

What’s your personal mantra or quote you live by and why? 

“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.

paddle boarding JJ Joey’s last day in Bora Bora

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