Archive for the ‘Laura Hayden’ tag

MOXY Gives Artists a Blank Canvas

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MKTG INC London recently traveled to Milan, Italy, for the opening of the first ever Moxy Hotel – a new lifestyle, design-led economy hotel brand from the Marriott group.

The launch event marked the crescendo of ‘Blank Canvas‘ – a six-month campaign designed and produced by MKTG INC that positioned the brand as a supporter of young mural artists to help it engage with its target millennial audience.

Over the past six months, more than 300 mural artists globally entered works of art inspired by Moxy. Three finalists were chosen by a panel of judges, including the editors of our media partners Street Art News and Global Street Art.

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More than 150 travel media, bloggers and influencers from across Europe attended the event, which was hosted by MTV presenter and top model Laura Hayden and Redbull DJ Stefy Oyadi. The launch climaxed with the Blank Canvas contest finale, in which the artists created a live piece of artwork in just 60 minutes in front of the party crowd.

The winner, Nune Kerobyan, won €3,000 and the opportunity to contribute to the design of future Moxy locations throughout Europe.

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