Archive for the ‘licensing’ tag

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Pantone Bike

Designer’s everywhere know the Pantone panoply of colors. The chips, the books, the color wheels—the insane number of shades and coatings. Quietly, Pantone has become a licensing dynamo, too—everything from chairs to eyewear. Takes a certain cheek to have a portfolio of licensed products based almost entirely on color. Because, you see, anyone can make a purple mug…ah, but do they have a Pantone chip on the handle? I want one.

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Written by Timothy Mohr
Timothy Mohr

June 12th, 2010 at 12:31 pm