Archive for the ‘Lifestyle Marketing’ tag

Canon Celebrates New Camera with Surprise Gallery Event at The Whitney

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Reposted (and a bit revised) from our partner agency 360i’s blog. We were honored to help them fully produce this powerful experience. 

To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at a full-fledged pop-up exhibit, produced by MKTG, at the white hot Whitney Museum in New York City’s Meatpacking district.

Just hours before the event, neither Canon nor 360i nor MKTG knew what images provided by Roberto Valenzuela, Jendra Jarnagin, Alex Strohl and Sue Bryce would look like. But confident in the camera’s abilities, they welcomed 130 prominent members of the media, influencers and New York’s photography community to watch as they were unveiled for the first time around the gallery. As guests arrived, every frame in the gallery was still empty. Then, while the audience watched, the photos were printed with Canon printers and mounted on the walls of the gallery over the course of the evening.

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With over 8.2 million impressions, the campaign and gallery event was a successful celebration of Canon’s passion for imaging, and confidence in their flagship camera.

 

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Dentsu Aegis Network boss Jerry Buhlmann: ‘Creativity is about immersive experiences’

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Agencies are still best-placed to offer advertisers impartial expertise and creative marketing solutions, according to Dentsu Aegis Network global chief executive Jerry Buhlmann.

Speaking to M&M Global at the group’s beach venue at Cannes Lions 2016 (watch interview HERE), Buhlmann says that, despite the claims of digital media and ad tech firms, agencies remain a marketers’ best friend – so long as they adapt to the new reality of the digital economy.

“In the context of this market, innovation is critical to success for brands. The only certainly over the next five years is the growth of the digital economy. Clients have to build digital economy businesses if they want to thrive and succeed,” says Buhlmann.

“We’re the only holding company with a vision, innovating the way brands are built. We see some big changes in the market, and some big opportunities. Being high growth and low legacy, which I think we are, gives us an advantage,” he adds, referring to the 46 acquisitions Dentsu Aegis Network has made over the past 18 months.

Read more over at M&M Global here

provided by MKTG Global Communications Team

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Written by Stephanie Rudnick
Stephanie Rudnick

June 24th, 2016 at 2:45 pm

MKTG Welcomes Irokeesi and psLIVE Nordics to the family!

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Tiina Launch Photo

MKTG Nordics Lead Tiina Veijonen and her team welcome 450 guests to their launch event in Helsinki

On Friday night, Tiina Veijonen and her team hosted over 450 clients, friends, family and influencers to a huge party in Helsinki to announce that the Dentsu Aegis lifestyle marketing agencies in Finland, Sweden, Norway and Denmark have officially rebranded to MKTG. Welcome to the family NORDICS!

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MKTG Nordics Lead Tiina Veijonen…is that a coffee or a pint? We are assuming a coffee!

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Way to come out of the gate MKTG Nordics!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

May 2nd, 2016 at 4:45 pm

Gatorade Fuel Lab named one of the best brand experiences at SXSW 2016

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We are so thrilled to be celebrating a hugely successful launch of the Gatorade Fuel Lab with our awesome client, Gatorade, this past week at SXSW, unveiling an interactive showcase of Gatorade’s latest innovation. Gatorade’s brand promise is to serve today’s evolved athlete by combining new data about performance, nutrition and biomechanics – and Fuel Lab certainly brought that to life. Now that we have packed up SX, we are hitting the road to bring the Lab to locations across the US, starting with The Big Apple on March 30th!

And to top it off, yesterday, CNBC posted a story that the Fuel Lab was one of the best brand experiences at SX! And there were a LOT of great experiences to choose from so we are all very honored. Here is what they had to say:

Gatorade

Gatorade transported SXSW attendees inside its Gatorade Fuel Lab, a real facility in Barrington, Illinois, where athletes and Gatorade scientists work together to create the ideal sports drink formula. People were invited to custom make their own Gatorade using “sports fuel” pods that just need to be added to water.

“Gatorade is an innovation company and we wanted to make a huge statement,” Xavi Cortadellas, senior director of innovation and design at Gatorade. “The whole idea is delivering sports fuel personalization.”

Gatorade hopes that eventually consumers can go online and find which “sports fuel” fits them best. Then choose the formula based on the type of activity they do and the weather they are experiencing. The pods are also easier to ship than bottles of Gatorade, which fits today’s digital consumer-led lifestyle.

“Consumers want personalization and technology in everything they are doing,” said Cortadellas.

 

Numerous MKTG capabilities were utilized – we handled concept, design, development, digital platform registration, data capture, activation execution and launch. And we had a BLAST and love our client!

The Fuel Lab activation now goes on tour to visit high school elite athletes at the following stops:
March 30 – March 31: New York (Grand Hyatt)
May 27 – May 30: Philadelphia
June 16 – June 19: Chicago (Navy Pier)
July 19 – July 27: Las Vegas
August 5 – August 7: Los Angeles


Learn more at www.gatorade.com/fuellab

Some other awesome coverage. #TeamMKTG 

http://www.brandchannel.com/2016/03/10/sxsw-2016-gatorade-fuel-lab-031016

http://www.adweek.com/news/technology/these-4-projects-are-helping-gatorade-bolster-its-brand-technology-170180 

http://www.fastcocreate.com/3057684/gatorade-drops-some-sports-science-with-new-ad-hinting-at-brands-future

https://twitter.com/BradJakeman/status/708721194195771393?lang=en 

https://twitter.com/danduan/status/709146912092327937?lang=en 

https://twitter.com/chassan/status/708718568280469504?lang=en 

https://twitter.com/KyleR/status/708355068056064000?lang=en 

https://twitter.com/jpmarcum/status/709147238367432704?lang=en 

https://twitter.com/iampatrickweir/status/709148964910714882?lang=en 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 17th, 2016 at 2:43 pm