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Levi’s® Opens Its Doors in the Bay Area: Back Where It All Began

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FotorCreated

Photos courtesy of MKTG/Levi’s®.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

With its roots planted in the Bay Area, it was only fitting that Levi’s® opened its doors in the East Bay. To kick off Levi’s® August 26 grand opening at its new Bay St. store in Emeryville, Levi’s® turned to MKTG to tap into Oakland’s art scene and create a grand opening evening event that welcomed Emeryville residents, while also inviting key social influencers. With a tailor shop located at the front of the store allowing customers to have their favorite denim pieces tailored by a team of specialized craftsmen, customization was the focus.

Using custom designs built specifically for this opening, local artists Daniel Chimowitz and Nigel Sussman brought their unique flare and artistic ability to a store already filled with excitement. Attendees gave their new denim jackets and jeans to both artists to customize with a unique style of screen printing and stenciling. Old school Bay Area coins and iconic East Bay imagery were just some of the many embellishment options for attendees.

In addition to artist engagements, attendees were treated to two local food trucks, music and drinks. With an Oakland vibe and customization at the center of the experience, the Bay St. store saw over 350 people pass through its doors over the course of the four-hour event.

It’s safe to say that Levi’s® showed up in style!

 

–Contributed by MKTG San Francisco

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 30th, 2016 at 10:54 am