Archive for the ‘London’ tag

MKTG UK Wins Big At The FMBE Awards Including “Agency of the Year”

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At the prestigious Field Marketing and Brand Experience (FMBE) Awards on October 20MKTG UK led the way winning the impressive Brand Experience Agency of the Year and scooping two more gold, one silver and five bronze awards.

This leading industry event, now in its 12th year, attracts the biggest and best brands and agencies celebrating work in field, retail and live experiential marketing. FMBE exists to champion best practice in FM&BE disciplines, and to help clients select and get the best results from leading specialist/integrated agencies and their suppliers.

The awards won by MKTG celebrated a body of work that was seen as considerable and versatile by FMBE judges.

The winning category and campaigns are listed below. Congrats to our MKTG UK team!

Brand Experience Agency of the Year
Gold

Most Effective Stand/Display (Small Scale)
Gold (Nakd)

Most Effective Small Scale or Local Campaign
Gold (London and Partners)

Most Effective Interruptive Experience
Silver (Air New Zealand)
Bronze (Norwegian)

Most Effective Integration/Amplification
Bronze (Cadbury)

Creative Campaign of the Year
Bronze (Cadbury)

Most Effective Stand/Display (Large Scale)
Bronze (Coca-Cola)

Operational Success of the Year
Bronze (Cadbury)

 

–Contributed by MKTG UK & Global Communications team 

 

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Healthy Lungs for Life – Raising Awareness Across London This September

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Photo courtesy of Event Magazine.

Lung health campaign Healthy Lungs for Life have been activating around London raising awareness of lung health function and protection against air pollution. MKTG UK have been producing the event while Posterscope planned and bought the OOH activity. The event kicked off from Septemer 2-3 in Trafalgar Square with representatives from ELF, the British Lung Foundation and Asthma UK helping to raise awareness.

Upcoming free lung testing events will take place at Islington Green Gardens on September 22 and Acton Market on September 23.

Head to Event Magazine for the article here

 

Article by: Kim Benjamin for Event Magazine

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Written by Andrea D'Alessandro
Andrea D'Alessandro

September 15th, 2016 at 10:50 am

UK: psLIVE and Denstu Aegis Network Sport and Entertainment (DANSE) Rebrand as MKTG

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Stephen Whyte, CEO MKTG UK and Posterscope UK

Experiential agency psLIVE and partnership and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE) have united and rebranded as MKTG UK.

This follows the 2014 Dentsu Aegis Network acquisition of US-based lifestyle marketing agency MKTG, which now makes up one of Dentsu Aegis Network’s nine global brands.

MKTG UK combines the expertise of psLIVE and DANSE under the leadership of MKTG UK and Posterscope CEO Stephen Whyte, supported by brand experience managing director Michael Brown and sports & entertainment managing director David Peters.

The rebrand is part of a strategic decision to leverage the capabilities of both agency teams with a global offering, providing creative, technology, data & media capabilities.

MKTG UK CEO Stephen Whyte said: “psLIVE and DANSE provide complementary expertise across activations, events, experiential and sponsorships. Joining both agencies together as MKTG UK will strengthen our ability to deliver best in class, innovative campaigns and projects and enable us to deliver both globally and locally for clients.”

Read more at https://www.sportindustry.biz/news/pslive-and-danse-rebrand-mktg-uk#SBfOSopIPRwkxEvV.99

credit: SportIndustry Group UK

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Written by Stephanie Rudnick
Stephanie Rudnick

May 26th, 2016 at 10:00 am

Dentsu Aegis Network Sport & Entertainment win at the European Sponsorship Association Excellence Awards!!

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Dentsu Aegis Network Sport & Entertainment won two prestigious European Sponsorship Association (ESA) Excellence Awards on Thursday 11 February, 2016 at the annual European Sponsorship Association awards ceremony, held at the Café de Paris in London. The Awards celebrate successful sponsorship campaigns in all sectors – sport, culture, entertainment, media, community and corporate responsibility.

Their long standing work with British Gas’ ‘Sponsorship of British Swimming’ was awarded the coveted title of ‘Sport Sponsorship of the Year’. British Gas’ ‘Sponsorship of British Swimming’ was duly recognised for a fantastic sponsorship that has spaned six years since 2009. Along the journey British Gas helped over 100,000 children to swim, provided 1.5 million free swims and supported elite athletes on the world stage.

DAN swim

Dentsu Aegis Network also added to this sporting success with a ground-breaking win in the music space which shows the true breadth of DAN’s offering in Sport & Entertainment.

Working in partnership with The Story Lab UK, their work for Microsoft Lumia was awarded the top prize in the ‘Multi National’ category following a comprehensive judging process that evaluated sponsorship campaign entries from across Europe.

Their work for Microsoft was focused on driving the perception of Lumia being seen as a creative brand to a cultural relevant audience across six key European markets.

Clean Bandit, a band on the rise and with global appeal, were looking for help on their next music video. They spotted a perfect opportunity to build the phone and all its capabilities into their creative process. The music video went on to be Clean Bandit’s most successful launch to date and it can be viewed here! Skip to end to see their three part ‘making of’ documentary showing how we made it all happen.

DAN2

David Peters, Managing Director Dentsu Aegis Network Sport & Entertainment UK said of the wins: ‘An ESA Excellence Award represents the industry ‘gold standard’ and it is a fantastic recognition of the best-in-class sponsorship campaigns that we deliver for our clients across Sport & Entertainment’.

Again, congratulations to our sister agency DAN S&E in London!!

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Written by Paige McConney
Paige McConney

February 29th, 2016 at 11:08 am

Guest Q&A: Joey Jalleo, Standard International, talks Met Ball, Bora Bora and Burberry

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Schlappy

Joey Jalleo Photo by Jerome Jakubiec

 

For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.

We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.  

 

Thanks for joining us today Joey!  We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year? 

In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown.  It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party.  I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala.  Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.

2015 was no exception. 

MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.

STANDARD NYCViews from The Standard High Line NYC

You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?

I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles.  SPECTACULAR!!

Burberry-the-show-6-Vogue-17Apr15-pr_bAs the Grenadier Guards’ drums beat, the models and guests file out onto the lawn for the party.

Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?

At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.

You’re quite the jet setter. What’s been the best trip/city place or places and why? 

I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows.  The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.

What’s your personal mantra or quote you live by and why? 

“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.

paddle boarding JJ Joey’s last day in Bora Bora

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London Welcomes Dropbox in Shoreditch Hackathon

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London Hackathon

Sure, California’s Silicon Valley may always be the birthplace of tech, but recently a few other cities worldwide have been giving Silicon Valley a run for its digital money. From New York’s Silicon Alley to Dublin’s Silicon Docks, hotbeds of innovation everywhere have begun to draw the attention of the world’s biggest tech name-brands.

The newest in this lineup is London and its “Silicon Roundabout.” Located around Old Street and bordering Central and Eastern London, this thriving tech/creative area has attracted companies like Google, Cisco … and, now, Dropbox. So MKTG LDN thought we’d give the newcomer a warm English welcome, in the form of a 2-day hackathon at Shoreditch Studios.

Over 120 developers and designers were challenged to create new apps using the Dropbox API, and were awarded for their skill and creativity in a variety of categories, including London Local, Best Design and Overall Winner. Two social hours, including an open bar and dinner, allowed ample opportunity for some members of the Dropbox product teams to meet their new neighbors.

With mentions in The Guardian, Techworld and multiple social media channels, the Dropbox hackathon proved that it will make a great neighbor in London’s new capital of tech and innovation.

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MKTG Holiday-Party Hilarity

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NEW YORK
MKTGNYC Holiday

This year’s holiday party proved once again that the New York office really knows how to “shake things up.” As guests stepped into our snowglobe-themed party space they stepped inside the wintery world of an MKTG snowglobe. Glittering gobo snowflakes fell from the ceiling while polar bears posed for selfies, loving coworkers pelted each other with fake snowballs, and the snowmen of IT mosh-pit the red-hot dance floor. In a word: face-melting.

ATLANTA
Atlanta

psLIVE Atlanta hosted its Ugly Sweater Party on December 18th, utilizing our very own expansive warehouse space, and it was a huge success! Our annual traditions were intact—volunteering at the Salvation Army in the morning, a heated Bingo competition, Secret Santa gift exchanges, and our awards ceremony.  We were spoiled with a southern style BBQ dinner before the awards which gave us the energy to celebrate all night! We crowned our very deserving award recipients as well as our Ugliest Sweater victor and moved out on the dance floor.  With so many talented dancers, an impromptu dance-off went down and it epic!  Victors were crowned and moments were forever burned into our memories.  It was a great night of fun and camaraderie with friends and colleagues alike.  We can’t wait to do it again next year!

CHICAGO
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The MKTG Chicago holiday party took place on December 11th in the covered patio of Stella Barra Pizzeria. The team enjoyed countless snacks, fancy seats, the company of special guests such as Ron Burgundy and Storm Trooper, homemade ice cream, and a very exciting White Elephant gift exchange. The team finished off the night with some extreme karaoke and a second feast of leftover pizza.

View the Beautiful Memories Slidely Slideshow here.

CINCINNATI
Cin Holiday Party

The Cincinnati office gathered for an ugly sweater & cookie exchange day! Some folks made sweaters, others borrowed and sadly – a few even owned. Our VP of Creative has a special name for these “ugly sweaters” and refers to them as “Holiday Awareness Sweaters”. She claims to own none. A fun day was had by all and even those too lazy to bake (the men) were lucky enough to get a few leftover cookies of their own. Merry Christmas from Cincinnati!

LONDON

MKTG London celebrated the holidays with some new friends this year.  With Charlie Horsey and Matt Manning making appearances we were kindly invited to the psLIVE Christmas party.  The celebration started with a quiet team lunch at a French Brasserie in the new neighbourhood in North London.  We then headed down to the psLIVE office and got a tour of the new digs and had a cocktail hour to meet some of the new team.  The party then made its way to Shoreditch House in East London to carry on the festivities.  The memories came rushing back from 2012 and the Olympics activation as we made our way up to the rooftop.

Great views, great food and great company made this end to 2014 one to remember for MKTG London as we move into a new era in 2015.

SAN FRANCISCO
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The 12 Days of (an SF) Christmas
On the twelfth day of Christmas, my favorite clients gave to me:
12 blank event credentials,
11 custom workout kits,
10 photo booth templates,
9 menu tastings,
8 approved signage plans,
7 Hangout meeting requests,
6 custom playlists,
5 stage renderings,
4 program managers,
3 consumer journeys,
2 coffee options in the kitchen,
And an IT ticket filed electronically!
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Written by Stephanie Rudnick
Stephanie Rudnick

January 7th, 2015 at 1:15 pm

Merry Happy Christmas from MKTG LDN

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MKTGers, it’s holiday season at last, and for those of us in the UK office, that means terrific confusion on holiday traditions and vocabulary. To help alleviate the anxiety, below is glossary of holiday terms in common use over here in the British Isles. Brilliant.

1. Christmas “Sweater” vs Christmas “Jumper“: They both look equally tacky at Christmas parties, they’re just called something different on opposite sides of the pond. Likewise, you can jump in a jumper as easily as you can sweat in a sweater. Again, brilliant.jumper

2. Cheers: While Americans serve eggnog, an odd concoction of milk, sugar, eggs and brandy, during the holidays, the Brits have their own weird festive drink: the Wassail (from the phrase meaning “good health” in Old English), which consists of hot mulled cider or wine.  The common denominator in all of this is, of course…booze. Cheers indeed.

3. Christmas Crackers: We implore you, please do not eat a Christmas cracker, even if it does kind of look like a wrapped candy. A Christmas cracker is actually a gift tube that hold treats, bad jokes and paper crowns. The highly competitive moment when all family members converge to pull apart their crackers with a pop is the stuff of family legend across Britain. Word of advice, though: don’t try opening one on an airplane. Trust me on this point.

Children-pulling-a-Christ-007     4. The Royal Christmas Message: Every Christmas Day at 3pm, the Queen addresses all of the UK to personally wish everyone a happy and healthy New Year. And to you, your majesty!

     5. Black Friday vs Boxing Day: The biggest shopping day of the year has different names on either side of the pond. In the US  it’s called Black Friday and happens the day after Thanksgiving. The British call their day Boxing Day, but it happens the day after Christmas and isn’t nearly as scary.

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Gatorade: The Unreal Final Journey Around the World

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Barca_CoverPhoto credit: Luiza Iacava

*Note: the use of the word “football is used throughout this post, in reference to what Americans call “soccer,” and we are sticking to the global term since well … you see the title, don’t you?

As you may remember, on May 26 and May 31 at Emirates Stadium in London and Sinatra Park in Hoboken, NJ, respectively, MKTG INC gave an unreal experience to 240 local athletes (http://blg.mktg.com/2014/05/the-real-work-of-gatorade/) to build excitement around the UAW online contest.

The winners were finally announced in June, and we took them on the football trip of a lifetime. Our fabulous winners represented the United States, Canada, England and Brazil. As we got to know them and their guests over our 17-day trip, we all became a second family.

And now … the details!

Bradenton, Florida – Gatorade Sports Science Institute (GSSI) at IMG Academy (July 28 – 30)

GSSI_01Photo credit: Mariusz Kaczmarek

The boys received full fitness testing, including physical and psychological, with the experts at GSSI. A full report was given to them on their last day, along with the recommended Gatorade formula for them to use moving forward while sweating on the pitch. Of course, all that hard work had to be rewarded, so we had a special guest come and work out with our winners on the last day – none other than USMNT player Graham Zusi!

GSSI_02Photo credit: Eric Nalpas

Graham competed with the boys in a “crossbar challenge” to finish off the session. Our Canadian representative won, and got to keep Graham’s boots!

Liverpool, England – Liverpool FC (July 30 – August 1)

Jetlag be damned! After about a day’s rest, the boys suited up and made it over to Anfield for a full tour of the stadium, taking in some facts about Liverpool FC’s history and hearing insider stories from LFC legend Jason McAteer.

After a quick lunch, we scooted over to Melwood, the official training ground of Liverpool. The Junior U16 coaches ran a highly individualized training session for our winners, with specific instruction on spatial awareness on the pitch. Let me say that again, we were at Liverpool! Training with the pros! You could almost hear the opening chords of “You’ll Never Walk Alone” ….

Liverpool_02Photo credit: Mark Waugh

London, England – Arsenal FC (August 2 – 4)

The express train from Liverpool was smooth and luxurious (well, compared to the LIRR), and two hours later we were in London, heading straight for Emirates Stadium. The Emirates Cup was going on during our visit and the boys had VIP treatment with a tour of the facility and then access to a luxury suite to watch the matches. But don’t be fooled … London was not all relaxation.

The next morning we woke up to beautiful sunny skies and about 75° F (24° C) temperatures – the perfect morning for a football workout at Battersea Park! The Community Coaches from Arsenal met us and ran the session, focusing on overall fitness and one-on-one drills. We even got our client to join in on the workout, although as a former NFL wide receiver, he gave our winners no shot at the final sprint challenge.

London_01Photo credit: Felippe Imperatriz

Barcelona, Spain – FC Barcelona (August 4 – 5)

Barcelona was the favorite club among most of our winners, and you can imagine the excitement they felt as we pulled up to Camp On. The boys had the opportunity to train at La Masia with the Barcelona Youth Coach. Fully kitted up in their training attire, the winners were instructed in drills that were team-based with passing and moving as the center of the activity.

Barcelona_02Photo credit: Luiza Iacava

Milan, Italy – AC Milan (August 5 – 7)

At AC Milan’s training facility, better known as Milanello, we were welcomed with open arms. As soon as we walked in, we were offered an array of Gatorade beverages, biscuits and, of course, espresso.

After a full tour of the grounds and workout facilities, we were served lunch and then bid the boys off to do another set of fitness testing. Different from GSSI, these tests focused on reaction time, plyometrics and balance.

What better way to prepare for a 17-hour flight…

Buenos Aires, Argentina – Boca Juniors (August 8 – 9)

Our last day in Buenos Aires had us training with the Boca Juniors B-Team coach. It was a fantastic session; the boys had the freedom to play some small-sided games against each other with some of the guests joining in.

BA_02Photo credit: Federico Peretti

Rio de Janeiro – Brasil (August 9 – 12)

The final send-off! We had to show these boys we know how to celebrate football!

The first day took us to Maracanã for a Flamengo match, which was high-intensity the whole way through. The crowd and the chants did not stop.Finally, the next day we were off to Granja Comary, the home of CBF.

Rio_03_MarPhoto Credit: Derek Mangabeira

Our friends in Brazil had a surprise in store for us; they brought in a local Nike academy to have a full-sided match! This is the first time we had the opportunity to play 11 v 11 on the pitch; a real treat, especially since we were again able to involve our guests.

Rio_05_MatchPhoto Credit: Derek Mangabeira

On our last day, we wanted to show the boys local beach culture. Gatorade provided their local experts in the sport of futevôlei, and they ran through a full workout and tutorial. The winners picked it up immediately, and practically owned Copacabana Beach…well, their attitudes said they did anyway ;-)

Overall, it was such an honor to work with Gatorade on such a special project, and communicate the message of putting in real work for an unreal performance. Thanks to everyone who made this program such a success, from the Gatorade clients to the contest champions to all the MKTGers around the globe! Just a reminder to #makeitunreal every day, no matter what you do.

RIo_Final_JumpPhoto credit: Derek Mangabeira

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The “Real Work” of Gatorade

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This year, Gatorade has been challenging the young football athletes of the globe to show us their real work through an online contest called “Unreal Around the World,” in which athletes upload a video of themselves putting in the real work necessary to give a great performance on the pitch. The athletes behind the top five winning videos will win a trip around the world with stops at the top football meccas of the world, such as the Gatorade Sports Science Institute in Bradenton, Florida,  London, Liverpool, AC Milan, FC Barcelona, Boca Juniors in Buenos Aires, Argentina), and Rio de Janeiro. To support the contest, MKTG INC is giving a taste of an unreal experience to a few elite footballers in London and New York.

On 26 May 2014, at the esteemed Emirates Stadium, 120 local athletes from academies were invited to take part in a competition that was like no other. Wearing technology that measured their biometric output, the teams were sent out to a divided pitch and started with rotations of small-sided games. Members of the Arsenal tech staff were on the sidelines providing their own assessments via an iPad scoring system. Athletes were awarded extra points for creativity and athletic ability.

Based on their scores from the wearable technology and the iPad scoring system, the top 12 overall players and the top 3 keepers were identified and highlighted in a final challenge of football drills. Drills were measured by time, creativity and accuracy.

The emotion of these athletes was intense; never before have they scored a goal to see a reaction of pyrotechnics, smoke and streamers, all in Emirates Stadium. One of the Arsenal legends, Martin Keown, made an appearance and awarded the top athletes with some words of wisdom and a congratulatory message.

Unreal Around the World will visit the New York area on May 30 at Sinatra Park in Hoboken, NJ.

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