Archive for the ‘Lunar Force 1’ tag

Our Arena is Cooler than Yours…So Are Our Kicks

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NikeEvent2_all 3454[7]Photo Credit: alldayeveryday.com

The Barclays Center is one of the hottest (dare I say trendiest?) new venues on the sports and entertainment landscape.  Naturally, we’re all over it.

Last Tuesday we were there to help Nike introduce the newest member of the AF1 family, the Nike Lunar Force 1. Billed as ‘The Future of Force,’ we seeded the new kicks to over 75 influencers and celebs from all over the world with the new gear, plus custom iPad minis loaded with exclusive AF1 and NYC content.

Once the guests arrived at Barclays they were treated to a truly one of a kind photo booth experience; a massive LED-covered shoe box right on the front plaza of the new arena.  After blasting their pics to their followers and fans (to the tune of over 4MM Twitter impressions), the guests kicked their feet up for Knicks-Nets in one of 8 suites we custom-branded to give them the latest Nike and AF1 look.  The game turned out to be quite a show, too; the ageless Jason Kidd buried the Nets with a late three in the second game of the renewed rivalry.

Next time you’re in the area, be sure to check out Barclays Center and Nike’s permanent AF1 installation, Pivot Point. If you play your cards right, you just might find yourself sitting at the cool kids table next time.

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Written by John Seiler
John Seiler

December 18th, 2012 at 7:13 pm