Archive for the ‘Lush Life’ tag

A Deco Delight for Tanqueray No. Ten

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UntitledEast Coast Tanqueray Ambassador Rachel Ford with Tanqueray Master Distiller Tom Nichol

On March 12, MKTG INC produced a stunning event at New York’s Eleven Madison restaurant in honor of Tanqueray No. TEN’s new bottle and relaunch. In the midst of a chilly March evening we brought the brand to life by turning this classic New York venue into an Art Deco garden soiree.

Rachel Ford, MKTG INC’s Tanqueray East Coast Ambassador, wrote over 100 hand-written invitations to the trade to help drive outstanding attendance. Her efforts, along with Lush Life’s PR push, drew 380 press, trade and influencers into the new TEN brand world, exceeding our attendance goal by 65%.

Drinks industry professionals from 90 top New York accounts, including Dead Rabbit, Extra Fancy, Pegu Club, Pouring Ribbons, The NoMad and Death & Co.were in attendance, as well as media presence from Bon Appetit, Vanity Fair, Town & Country, GQ, Details and Esquire.

Eleven MadisonInside Eleven Madison during bar set-up

The night began with a VIP dinner hosted by Tanqueray Master Distiller Tom Nichol, and attended by drinks-world luminaries like David Wondrich, Dale DeGroff, Jim Meehan and editors from GQ, Details and Cool Hunting among others.

The Mingus Big Band set the tone in the main dining room, where guests swayed to 20s-era jazz classics and sipped on Tanqueray No. TEN cocktails, created especially for the launch by renowned bartender Leo Robitschek. The photo-friendly décor amplified the event beyond the walls of Eleven Madison Park with almost 150 MM impressions via Instagram on the evening of the party alone.

A fantastic night was had by all, including the elated Tanqueray Marketing Team, and Diageo CMO Peter McDonough.

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Lush Life on the LES

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Lower East Side

“Lush Life,” the novel by Richard Price (recommended), is based on an event that happened on Rivington Street on the Lower East Side (LES) of Manhattan.   “Lush Life” the group show,  is a series of art exhibitions based on chapters of the book (through mid-August) and boasts a bunch of really great artists.   From the blog:

LushLifeBanner_compressed1

LUSH LIFE is an exhibition curated by Franklin Evans and Omar Lopez-Chahoud which takes place at nine Lower East Side (LES) galleries:

Collette Blanchard Gallery, Eleven Rivington, Invisible-Exports, Lehmann Maupin, On Stellar Rays, Salon 94, ScaramoucheSue Scott Gallery, and Y Gallery.

LUSH LIFE adopts Richard Price’s 2008 novel to title and organize the exhibition.  The novel is set in the contemporary LES and through a murder investigation exposes the dynamically changing community of the neighborhood, which despite its evolution retains a ghostly and vital link to its layered past.

Go. Read. Enjoy.

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Written by Francesca Gangitano
Francesca Gangitano

July 26th, 2010 at 5:44 pm

Posted in Art,Experience

Tagged with , ,