Archive for the ‘Malls’ tag

Introducing the Opel Adam: France

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Opel Adam

In order to modernize Opel’s brand image and position its Adam car as the lifestyle partner of women, MKTG created the 1st claw machine with facial recognition technology! In this machine, “Adam” dolls were used as the prize that consumers attempted to grab!

The state of the art technology used sensors for facial recognition. Depending on which direction you moved your head, the claw would move in the same direction. When you opened your mouth, the claw went down to reach for a doll.

If successful, you had the chance to shop for 30 minutes escorted by a “baggy boy” or “Adam”… who later drove the winner home in an Opel Adam!

The campaign was available in 20 shopping malls across France, during 10 weeks and allowed more than 11,300 women to participate. 2,920 lucky winners were escorted during their 30-minute shopping trip by one of 15 baggy boys while 600 lucky winners were driven home in an Opel Adam.

Take a look below for more photos from our activation!

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Written by The Wolf
The Wolf

November 3rd, 2015 at 10:22 am

Nintendo Takes Over Airports & Malls This Holiday Season

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Nintendo

Photo Credits – Left: Chelsea Webster, Center: Monica McGovern, Right: Reb Powers

In 2013, Nintendo’s primary goal was to get the new Wii U console in to as many consumers’ hands as possible. To do this, they had to look beyond their past holiday experiences, and insert themselves into spaces where the consumer would be looking for a fun escape during their hectic holiday shopping and travel schedules. So in addition to their 8th year activating the Holiday Mall Experience, Nintendo partnered with Southwest Airlines to become their official video game partner and bring Wii U Gaming Lounges to 6 airports across the country. Both experiences bring the Wii U console and some of the best-reviewed games of the year to 23 malls and 6 airports across the country, from November 25th – December 22nd.

The Mall activations feature both the Wii U and the 3DS family of products, and visitors have the option of playing 30 titles across all products. Each site also features a compact version of the prize wheel featured at E3 this year, and these have already proven to be a popular draw at every site.

The inaugural Wii U Gaming Lounges at 6 airports across the country (Chicago – Midway, Tampa, St. Louis, Dallas Love Field, Atlanta, and Denver) feature 6 Wii U consoles with the opportunity to demo the brand new Super Mario 3D World. Nintendo and Southwest are also partnering for additional events, including their launch event on November 26th where all passengers on a Southwest flight from New Orleans to Dallas Love Field received a voucher for a free Wii U.

So take a break in between dashing between Black Friday sales and snow delays at the airport to demo the latest Nintendo systems and games – click this link to find a mall location and visit before December 22nd!

Written by: Caitlin Buggy

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