Archive for the ‘Mario Seijo’ tag

What Happened In Vegas Didn’t Stay In Vegas

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CirocLatinGrammys

The 14th Annual Latin Grammy Awards is the most coveted and prestigious awards show in Latin Music. November 21st 2013 saw the crème de la crème of the Latin music scene flock to Las Vegas for an unforgettable celebration.

CIROC joined the party this year with its inaugural event sponsorship. To highlight its presence and capture the spirit of the Latin community, the brand called upon MKTG INC to activate a series of ancillary events.

First up, MKTG INC designed and produced CIROC’s official after-party for the ‘Person Of The Year’ tribute gala, which honored Spanish superstar Miguel Bose.  Overlooking the bright lights of the strip, this event took place at Mix on the 64th floor of the Mandalay Bay Hotel. MKTG INC transformed this space into a futuristic setting, complete with space-aged dancers, live DJs and a spectacular customized DJ booth and LED backdrop that looked like something out of the Starship Enterprise.  VIPs, celebrities, influencers and guests of CIROC were also treated to the mixology skills and cocktail experience of two of the world’s best bartenders – Mario Seijo and David Rios.

The following night at the official Latin Grammy after party, MKTG INC created an exclusive “celebrity lounge” for CIROC that included a red carpet arrivals area and a dedicated interview platform for E! Latin America, CIROC’s exclusive media partner. Once again, Mario Seijo and David Rios were on hand to treat guests to a collection of cocktails that highlighted the premium vodka’s fresh and distinctive flavor.

In addition to hosting these outstanding events, CIROC gifted custom engraved bottles of CIROC to celebrities and VIPs via the Latin Grammys gifting suite.

These incredible experiences left a lasting impression on all who were lucky enough to attend; and for those that didn’t, you can rest assure that ‘what happened in Vegas didn’t stay in Vegas’ thanks to Twitter, Instagram and Facebook. #CirocLatinGrammys

Written by: Tom Rutherford

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